Beauty and personal care · County · Maryland
Hair salons in Wicomico County, MD
Competitor counts, household spending and official business counts for hair salons in Wicomico County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,649 of 2,339 scored counties
#21 of 24 scored counties in Maryland
- Listings
- 94
- 12 chain locations (13%)
- Official establishments
- 29
- −3.3% since 2019
- Household spending a year
- $36.5M
- On personal care products and services · $902 a household
- Spending per listing
- $388K
- 10% below the U.S.
- Listings per 10k households
- 23.2
- In line with the U.S.
- Population, 2025
- 106,899
- +3.2% since 2020
See the hair salons around any address in Wicomico County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 94 hair salons in Wicomico County. Of those, 12 are chain locations, or 13%, against 14% across the U.S. That comes to 23.2 for every 10,000 households, in line with the U.S. rate of 23.4.
Households in Wicomico County spend about $36.5M a year on personal care products and services, or $902 per household, 10% below the U.S. average. That is about $388K of household spending for each salon on map listings, 10% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Wicomico County was 29 in 2023, down 3.3% from 2019. That is one for every 1,396 households, against one for every 1,535 across the U.S. Official counts also show 215 one-person businesses without payroll.
Population estimates put the population change in Wicomico County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). For hair salons, Wicomico County has a Groundwork market score of 40 (lower middle): #1,649 of 2,339 scored counties and #21 of 24 scored counties in Maryland.
How Wicomico County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wicomico County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.2 | 23.5 | 23.4 |
| Spending per listing | $388K | $457K | $430K |
| Households per official establishment | 1,396 | 1,595 | 1,535 |
| Official establishment growth, 2019–2023 | −3.3% | +0.8% | +6.0% |
| Population growth, 2020–2025 | +3.2% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,072 | $1,005 |
| Median household income | $76,210 | $103,678 | $80,734 |
| Groundwork market score | 40 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 29−3.3% over the period
- Employees, 2023
- 219
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- 215Businesses with no payroll
- Map listings, September 2026
- 9412 chain locations
- Listings at the U.S. rate for this spending
- 85The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Wicomico County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wicomico County
- Population, 2025 estimate
- 106,899+3.2% since 2020
- Households
- 40,470
- Median age
- 37.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 280
- Median household income
- $76,210+33.8% vs. 2015–2019, before inflation
- Average household income
- $99,023
- Median home value
- $254,700
- Jobs located here
- 43,883
- Daytime population
- 101,796Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wicomico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for hair salons, numbered among those based in Maryland, with Wicomico County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 77 | 36 | 18.1 | $616K | +8.8% | #120 of 2,339 |
| 2Cecil County, MD | 70 | 61 | 15.0 | $655K | +3.2% | #281 of 2,339 |
| 3Calvert County, MD | 68 | 45 | 13.4 | $899K | +1.7% | #340 of 2,339 |
| 4Charles County, MD | 68 | 149 | 24.5 | $470K | +5.9% | #374 of 2,339 |
| 5Frederick County, MD | 65 | 250 | 23.9 | $487K | +11.0% | #461 of 2,339 |
| 6Montgomery County, MD | 64 | 773 | 19.9 | $611K | +1.3% | #483 of 2,339 |
| 7St. Mary’s County, MD | 64 | 83 | 19.6 | $582K | +2.4% | #488 of 2,339 |
| 8Somerset County, MD | 62 | 9 | 10.8 | $731K | +1.7% | #568 of 2,339 |
| 9Harford County, MD | 62 | 194 | 19.1 | $574K | +2.0% | #579 of 2,339 |
| 10Anne Arundel County, MD | 62 | 477 | 21.2 | $553K | +1.7% | #582 of 2,339 |
| 21Wicomico County, MD | 40 | 94 | 23.2 | $388K | +3.2% | #1,649 of 2,339 |
Other business types in Wicomico County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops41
- Nail salons32
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wicomico County, MD?
There are 94 hair salons on map listings in Wicomico County as of September 2026. 12 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 29 businesses with payroll classed as beauty salons in 2023, down 3.3% from 2019. Another 215 one-person businesses have no payroll, by official counts.
How much do households in Wicomico County, MD spend on personal care products and services?
About $36.5M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 94 hair salons on map listings, it comes to $388K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 40,470 households in Wicomico County and national spending patterns by income.
How does Wicomico County, MD compare with the U.S. for hair salons?
Wicomico County has 23.2 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $388K, 10% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wicomico County would have about 85, against 94 on map listings. There is one business with payroll in the industry for every 1,396 households, against one for every 1,535 across the U.S. The official count fell 3.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is Wicomico County, MD growing?
Population estimates put Wicomico County at 106,899 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 40,470 households. The median household income in Wicomico County is $76,210 a year, 6% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wicomico County scores 40 for hair salons (lower middle), #1,649 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wicomico County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wicomico County
Screening a site or an acquisition in Wicomico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.