Beauty and personal care · County · Maryland
Hair salons in Caroline County, MD
The hair salons in Caroline County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #968 of 2,339 scored counties
#13 of 24 scored counties in Maryland
- Listings
- 23
- 5 chain locations (22%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On personal care products and services · $850 a household
- Spending per listing
- $462K
- 7% above the U.S.
- Listings per 10k households
- 18.4
- 21% below the U.S.
- Population, 2025
- 34,116
- +2.5% since 2020
See the hair salons around any address in Caroline County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Caroline County spend about $10.6M a year on personal care products and services, or $850 per household, 15% below the U.S. average. Spread across 23 hair salons, that is $462K per salon, 7% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Caroline County has 23 hair salons on map listings as of September 2026. Chain locations make up 22% of them, against 14% across the U.S. That comes to 18.4 for every 10,000 households, 21% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Caroline County was 5 in 2023. That is one for every 2,499 households, against one for every 1,535 across the U.S. Official counts list 75 one-person businesses without payroll.
Population estimates show Caroline County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Caroline County is 54 (upper middle), #968 of 2,339 scored counties and #13 of 24 scored counties in Maryland.
How Caroline County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caroline County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.4 | 23.5 | 23.4 |
| Spending per listing | $462K | $457K | $430K |
| Households per official establishment | 2,499 | 1,595 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +0.8% | +6.0% |
| Population growth, 2020–2025 | +2.5% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $850 | $1,072 | $1,005 |
| Median household income | $68,457 | $103,678 | $80,734 |
| Groundwork market score | 54 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 11
- Annual payroll, 2023
- $175K
- One-person businesses, 2023
- 75Businesses with no payroll
- Map listings, September 2026
- 235 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caroline County
- Population, 2025 estimate
- 34,116+2.5% since 2020
- Households
- 12,495
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 319 sq. mi.
- People per square mile
- 105
- Median household income
- $68,457+16.8% vs. 2015–2019, before inflation
- Average household income
- $87,383
- Median home value
- $290,100
- Jobs located here
- 8,855
- Daytime population
- 25,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for hair salons, numbered among those based in Maryland, with Caroline County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 77 | 36 | 18.1 | $616K | +8.8% | #120 of 2,339 |
| 2Cecil County, MD | 70 | 61 | 15.0 | $655K | +3.2% | #281 of 2,339 |
| 3Calvert County, MD | 68 | 45 | 13.4 | $899K | +1.7% | #340 of 2,339 |
| 4Charles County, MD | 68 | 149 | 24.5 | $470K | +5.9% | #374 of 2,339 |
| 5Frederick County, MD | 65 | 250 | 23.9 | $487K | +11.0% | #461 of 2,339 |
| 6Montgomery County, MD | 64 | 773 | 19.9 | $611K | +1.3% | #483 of 2,339 |
| 7St. Mary’s County, MD | 64 | 83 | 19.6 | $582K | +2.4% | #488 of 2,339 |
| 8Somerset County, MD | 62 | 9 | 10.8 | $731K | +1.7% | #568 of 2,339 |
| 9Harford County, MD | 62 | 194 | 19.1 | $574K | +2.0% | #579 of 2,339 |
| 10Anne Arundel County, MD | 62 | 477 | 21.2 | $553K | +1.7% | #582 of 2,339 |
| 13Caroline County, MD | 54 | 23 | 18.4 | $462K | +2.5% | #968 of 2,339 |
Other business types in Caroline County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons54
- Barbershops
- Nail salons46
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Caroline County, MD?
Map listings as of September 2026 show 23 hair salons in Caroline County. 5 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts also show 75 one-person businesses without payroll.
How much do households in Caroline County, MD spend on personal care products and services?
About $10.6M a year, or $850 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $462K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 12,495 households in Caroline County and national spending patterns by income.
How does Caroline County, MD compare with the U.S. for hair salons?
Caroline County has 18.4 hair salons per 10,000 households, 21% below the U.S. rate of 23.4. Spending per salon is $462K, 7% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Caroline County would have about 25, against 23 on map listings. There is one business with payroll in the industry for every 2,499 households, against one for every 1,535 across the U.S.
How fast is Caroline County, MD growing?
Population estimates put Caroline County at 34,116 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,495 households. Median household income in Caroline County is $68,457, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County scores 54 for hair salons (upper middle), #968 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Caroline County
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.