Beauty and personal care · County · Maryland
Hair salons in Calvert County, MD
How Calvert County, MD compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #340 of 2,339 scored counties
#3 of 24 scored counties in Maryland
- Listings
- 45
- 12 chain locations (27%)
- Official establishments
- 27
- +12.5% since 2019
- Household spending a year
- $40.5M
- On personal care products and services · $1,209 a household
- Spending per listing
- $899K
- 2.1 times the U.S.
- Listings per 10k households
- 13.4
- 43% below the U.S.
- Population, 2025
- 94,484
- +1.7% since 2020
See the hair salons around any address in Calvert County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 45 hair salons in Calvert County. Chain locations make up 27% of them, against 14% across the U.S. Per 10,000 households, that is 13.4, 43% below the U.S. rate of 23.4.
At $1,209 per household (20% above the U.S. average), households in Calvert County spend about $40.5M a year on personal care products and services. Spread across 45 hair salons, that is $899K per salon, 2.1 times the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 27 businesses with payroll in Calvert County classed as beauty salons, up 12.5% from 2019. That is one for every 1,239 households, against one for every 1,535 across the U.S. Official counts list 113 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $41K has gone to businesses classed as beauty salons in Calvert County.
Population estimates put the population change in Calvert County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For hair salons, Calvert County has a Groundwork market score of 68 (upper middle): #340 of 2,339 scored counties and #3 of 24 scored counties in Maryland. That puts it in the top quarter of counties.
How Calvert County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Calvert County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 23.5 | 23.4 |
| Spending per listing | $899K | $457K | $430K |
| Households per official establishment | 1,239 | 1,595 | 1,535 |
| Official establishment growth, 2019–2023 | +12.5% | +0.8% | +6.0% |
| Population growth, 2020–2025 | +1.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,209 | $1,072 | $1,005 |
| Median household income | $133,922 | $103,678 | $80,734 |
| Groundwork market score | 68 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 27+12.5% over the period
- Employees, 2023
- 205
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 113Businesses with no payroll
- Map listings, September 2026
- 4512 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $41K
SBA-backed loans to businesses classed as beauty salons in Calvert County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Calvert County
- Population, 2025 estimate
- 94,484+1.7% since 2020
- Households
- 33,465
- Median age
- 41.1
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.3
- Land area
- 213 sq. mi.
- People per square mile
- 442
- Median household income
- $133,922+22.5% vs. 2015–2019, before inflation
- Average household income
- $158,598
- Median home value
- $460,200
- Jobs located here
- 21,372
- Daytime population
- 79,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calvert County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for hair salons, numbered among those based in Maryland, with Calvert County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 77 | 36 | 18.1 | $616K | +8.8% | #120 of 2,339 |
| 2Cecil County, MD | 70 | 61 | 15.0 | $655K | +3.2% | #281 of 2,339 |
| 3Calvert County, MD | 68 | 45 | 13.4 | $899K | +1.7% | #340 of 2,339 |
| 4Charles County, MD | 68 | 149 | 24.5 | $470K | +5.9% | #374 of 2,339 |
| 5Frederick County, MD | 65 | 250 | 23.9 | $487K | +11.0% | #461 of 2,339 |
| 6Montgomery County, MD | 64 | 773 | 19.9 | $611K | +1.3% | #483 of 2,339 |
| 7St. Mary’s County, MD | 64 | 83 | 19.6 | $582K | +2.4% | #488 of 2,339 |
| 8Somerset County, MD | 62 | 9 | 10.8 | $731K | +1.7% | #568 of 2,339 |
| 9Harford County, MD | 62 | 194 | 19.1 | $574K | +2.0% | #579 of 2,339 |
| 10Anne Arundel County, MD | 62 | 477 | 21.2 | $553K | +1.7% | #582 of 2,339 |
Other business types in Calvert County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons68
- Barbershops75
- Nail salons47
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Calvert County, MD?
There are 45 hair salons on map listings in Calvert County as of September 2026. 12 of them (27%) are chain locations. The listings count hair and beauty salons. Official counts show 27 businesses with payroll classed as beauty salons in 2023, up 12.5% from 2019. Official counts also show 113 one-person businesses without payroll.
How much do households in Calvert County, MD spend on personal care products and services?
About $40.5M a year, or $1,209 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 45 hair salons on map listings, it comes to $899K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 33,465 households in Calvert County and national spending patterns by income.
How does Calvert County, MD compare with the U.S. for hair salons?
Calvert County has 13.4 hair salons per 10,000 households, 43% below the U.S. rate of 23.4. Spending per salon is $899K, 2.1 times the U.S. figure of $430K. At the national ratio of hair salons to household spending, Calvert County would have about 94, against 45 on map listings. There is one business with payroll in the industry for every 1,239 households, against one for every 1,535 across the U.S. The official count rose 12.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Calvert County, MD growing?
Population estimates put Calvert County at 94,484 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,465 households. The median household income in Calvert County is $133,922 a year, 66% above the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Calvert County scores 68 for hair salons (upper middle), #340 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calvert County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Calvert County
Screening a site or an acquisition in Calvert County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.