Beauty and personal care · Small-town market · Maryland
Hair salons in the Cumberland, MD-WV area
How the Cumberland, MD-WV area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #488 of 538 scored small-town markets
#4 of 4 scored small-town markets based in Maryland
- Listings
- 78
- 14 chain locations (18%)
- Official establishments
- 27
- −10.0% since 2019
- Household spending a year
- $30.5M
- On personal care products and services · $792 a household
- Spending per listing
- $391K
- 9% below the U.S.
- Listings per 10k households
- 20.3
- 13% below the U.S.
- Population, 2025
- 93,640
- −1.3% since 2020
See the hair salons around any address in the Cumberland area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Cumberland area is 27 (lower middle), #488 of 538 scored small-town markets and #4 of 4 scored small-town markets based in Maryland. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 78 hair salons in the Cumberland area. 14 of them (18%) are chain locations, against 14% across the U.S. That is 20.3 per 10,000 households, 13% below the U.S. rate of 23.4.
At $792 per household (21% below the U.S. average), households in the Cumberland area spend about $30.5M a year on personal care products and services. That works out to $391K per salon, 9% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 27 businesses with payroll classed as beauty salons in the Cumberland area in 2023, down 10.0% from 2019. That is one for every 1,426 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $35K has gone to businesses classed as beauty salons in the Cumberland area. Between 2020 and 2025, the population of the Cumberland area declined 1.3%, against +3.1% for the U.S.
How the Cumberland area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 23.5 | 23.4 |
| Spending per listing | $391K | $457K | $430K |
| Households per official establishment | 1,426 | 1,595 | 1,535 |
| Official establishment growth, 2019–2023 | −10.0% | +0.8% | +6.0% |
| Population growth, 2020–2025 | −1.3% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $792 | $1,072 | $1,005 |
| Median household income | $62,091 | $103,678 | $80,734 |
| Groundwork market score | 27 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27−10.0% over the period
- Employees, 2023
- 137
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 104Businesses with no payroll
- Map listings, September 2026
- 7814 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $35K
SBA-backed loans to businesses classed as beauty salons in the Cumberland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cumberland area
- Population, 2025 estimate
- 93,640−1.3% since 2020
- Households
- 38,502
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 750 sq. mi.
- People per square mile
- 126
- Median household income
- $62,091+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,556
- Median home value
- $161,600
- Jobs located here
- 34,329
- Daytime population
- 91,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cumberland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maryland
Every Maryland market ranked →The highest-scoring small-town markets in Maryland for hair salons, numbered among those based in Maryland, with the Cumberland area marked.
Top small-town markets in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 53 | 26 | 19.2 | $431K | +3.4% | #245 of 538 |
| 2Ocean Pines, MD | 52 | 55 | 22.8 | $422K | +3.7% | #256 of 538 |
| 3Easton, MD | 36 | 53 | 32.3 | $304K | +2.0% | #429 of 538 |
| 4Cumberland, MD-WV | 27 | 78 | 20.3 | $391K | −1.3% | #488 of 538 |
Other business types in the Cumberland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons27
- Barbershops51
- Nail salons44
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Cumberland, MD-WV area?
The Cumberland area has 78 hair salons on map listings as of September 2026. 14 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 27 businesses with payroll classed as beauty salons in 2023, down 10.0% from 2019. Official counts also show 104 one-person businesses without payroll.
How much do households in the Cumberland, MD-WV area spend on personal care products and services?
About $30.5M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 78 hair salons on map listings, it comes to $391K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 38,502 households in the Cumberland area and national spending patterns by income.
How does the Cumberland, MD-WV area compare with the U.S. for hair salons?
The Cumberland area has 20.3 hair salons per 10,000 households, 13% below the U.S. rate of 23.4. Spending per salon is $391K, 9% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Cumberland area would have about 71, against 78 on map listings. There is one business with payroll in the industry for every 1,426 households, against one for every 1,535 across the U.S. The official count fell 10.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Cumberland, MD-WV area growing?
Population estimates put the Cumberland area at 93,640 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 38,502 households. The median household income in the Cumberland area is $62,091 a year, 23% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cumberland area scores 27 for hair salons (lower middle), #488 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cumberland area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Cumberland area
Screening a site or an acquisition in the Cumberland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.