Beauty and personal care · County · Maryland
Hair salons in Worcester County, MD
Competitor counts, household spending and official business counts for hair salons in Worcester County, MD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,330 of 2,339 scored counties
#16 of 24 scored counties in Maryland
- Listings
- 55
- 11 chain locations (20%)
- Official establishments
- 20
- 0.0% since 2019
- Household spending a year
- $23.2M
- On personal care products and services · $961 a household
- Spending per listing
- $422K
- 2% below the U.S.
- Listings per 10k households
- 22.8
- 3% below the U.S.
- Population, 2025
- 54,459
- +3.7% since 2020
See the hair salons around any address in Worcester County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 55 hair salons in Worcester County. Chain locations make up 20% of them, against 14% across the U.S. Per 10,000 households, that is 22.8, 3% below the U.S. rate of 23.4.
Household spending on personal care products and services in Worcester County comes to about $23.2M a year: $961 per household, 4% below the U.S. average. That is about $422K of household spending for each salon on map listings, 2% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Worcester County was 20 in 2023, unchanged from 2019. That is one for every 1,207 households, against one for every 1,535 across the U.S. Official counts list 91 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $125K have gone to businesses classed as beauty salons in Worcester County.
Between 2020 and 2025, the population of Worcester County grew 3.7%, faster than the U.S. (+3.1%). For hair salons, Worcester County has a Groundwork market score of 47 (lower middle): #1,330 of 2,339 scored counties and #16 of 24 scored counties in Maryland.
How Worcester County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.8 | 23.5 | 23.4 |
| Spending per listing | $422K | $457K | $430K |
| Households per official establishment | 1,207 | 1,595 | 1,535 |
| Official establishment growth, 2019–2023 | 0.0% | +0.8% | +6.0% |
| Population growth, 2020–2025 | +3.7% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $961 | $1,072 | $1,005 |
| Median household income | $81,745 | $103,678 | $80,734 |
| Groundwork market score | 47 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 200.0% over the period
- Employees, 2023
- 124
- Annual payroll, 2023
- $4.2M
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 5511 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $125K
SBA-backed loans to businesses classed as beauty salons in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for hair salons, numbered among those based in Maryland, with Worcester County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 77 | 36 | 18.1 | $616K | +8.8% | #120 of 2,339 |
| 2Cecil County, MD | 70 | 61 | 15.0 | $655K | +3.2% | #281 of 2,339 |
| 3Calvert County, MD | 68 | 45 | 13.4 | $899K | +1.7% | #340 of 2,339 |
| 4Charles County, MD | 68 | 149 | 24.5 | $470K | +5.9% | #374 of 2,339 |
| 5Frederick County, MD | 65 | 250 | 23.9 | $487K | +11.0% | #461 of 2,339 |
| 6Montgomery County, MD | 64 | 773 | 19.9 | $611K | +1.3% | #483 of 2,339 |
| 7St. Mary’s County, MD | 64 | 83 | 19.6 | $582K | +2.4% | #488 of 2,339 |
| 8Somerset County, MD | 62 | 9 | 10.8 | $731K | +1.7% | #568 of 2,339 |
| 9Harford County, MD | 62 | 194 | 19.1 | $574K | +2.0% | #579 of 2,339 |
| 10Anne Arundel County, MD | 62 | 477 | 21.2 | $553K | +1.7% | #582 of 2,339 |
| 16Worcester County, MD | 47 | 55 | 22.8 | $422K | +3.7% | #1,330 of 2,339 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons47
- Barbershops64
- Nail salons45
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Worcester County, MD?
Worcester County has 55 hair salons on map listings as of September 2026. 11 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 20 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts also show 91 one-person businesses without payroll.
How much do households in Worcester County, MD spend on personal care products and services?
About $23.2M a year, or $961 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 55 hair salons on map listings, it comes to $422K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 24,136 households in Worcester County and national spending patterns by income.
How does Worcester County, MD compare with the U.S. for hair salons?
Worcester County has 22.8 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $422K, 2% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Worcester County would have about 54, against 55 on map listings. There is one business with payroll in the industry for every 1,207 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 47 for hair salons (lower middle), #1,330 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.