Groundwork

Fitness and classes · County · California

Yoga, Pilates and fitness studios in Yolo County, CA

The yoga, Pilates and fitness studios in Yolo County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #264 of 777 scored counties
#17 of 38 scored counties in California

Listings
22
7 chain locations (32%)
Official establishments
35
All fitness and recreational sports centers · +16.7% since 2019
Household spending a year
$101.8M
On memberships, classes and admissions · $1,327 a household
Spending per listing
$4.6M
14% above the U.S.
Listings per 10k households
2.9
21% above the U.S.
Population, 2025
224,410
+3.1% since 2020

See the yoga, Pilates and fitness studios around any address in Yolo County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Yolo County spend about $101.8M a year on memberships, classes and admissions, or $1,327 per household, 35% above the U.S. average. That is about $4.6M of household spending for each studio on map listings, 14% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There are 22 yoga, Pilates and fitness studios on map listings in Yolo County as of September 2026. Chain locations make up 32% of them, against 18% across the U.S. That comes to 2.9 for every 10,000 households, 21% above the U.S. rate of 2.4.

In 2023, official counts showed 35 businesses with payroll in Yolo County classed as fitness and recreational sports centers, up 16.7% from 2019. That is one for every 2,191 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $317K has gone to businesses classed as fitness and recreational sports centers in Yolo County.

Population estimates show Yolo County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Yolo County is 56 (upper middle), #264 of 777 scored counties and #17 of 38 scored counties in California.

How Yolo County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Yolo County, CA compared with California and the U.S.
MeasureYolo CountyCaliforniaU.S.
Listings per 10k households2.93.42.4
Spending per listing$4.6M$4.2M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,1912,5223,109
Official establishment growth, 2019–2023+16.7%+9.4%+5.8%
Population growth, 2020–2025+3.1%−0.4%+3.1%
Spending per household on memberships, classes and admissions$1,327$1,435$983
Median household income$91,752$99,122$80,734
Groundwork market score5641

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30 → 35All fitness and recreational sports centers · +16.7% over the period
Employees, 2023
460
Annual payroll, 2023
$8.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
227 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$317K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Yolo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Yolo County

Population, 2025 estimate
224,410+3.1% since 2020
Households
76,693
Median age
34.3
Homes lived in by their owners
54%
Vehicles per household
1.9
Land area
1,013 sq. mi.
People per square mile
218
Median household income
$91,752+30.7% vs. 2015–2019, before inflation
Average household income
$123,237
Median home value
$620,700
Jobs located here
106,545
Daytime population
233,348Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Yolo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across California

Every California market ranked →

The highest-scoring counties in California for yoga, Pilates and fitness studios, numbered among those based in California, with Yolo County marked.

Top counties in California

Counties in California ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Joaquin County, CA88301.2$10.3M+5.5%#3 of 777
2Tulare County, CA80110.8$12.7M+2.4%#19 of 777
3San Benito County, CA7862.9$5.4M+8.6%#30 of 777
4Kern County, CA76250.9$11.2M+2.3%#37 of 777
5Fresno County, CA73511.6$6.7M+2.6%#58 of 777
6Riverside County, CA731592.1$6.2M+5.0%#61 of 777
7Kings County, CA7151.1$8.3M+1.0%#72 of 777
8San Bernardino County, CA701091.6$7.2M+1.9%#87 of 777
9Calaveras County, CA7052.7$4.3M+2.8%#95 of 777
10Solano County, CA68281.8$7.7M+0.6%#108 of 777
17Yolo County, CA56222.9$4.6M+3.1%#264 of 777

Other business types in Yolo County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Yolo County, CA?

As of September 2026, map listings count 22 yoga, Pilates and fitness studios in Yolo County. 7 of them (32%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 35 businesses with payroll classed as fitness and recreational sports centers in 2023, up 16.7% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Yolo County, CA spend on memberships, classes and admissions?

About $101.8M a year, or $1,327 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 22 yoga, Pilates and fitness studios on map listings, it comes to $4.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 76,693 households in Yolo County and national spending patterns by income.

How does Yolo County, CA compare with the U.S. for yoga, Pilates and fitness studios?

Yolo County has 2.9 yoga, Pilates and fitness studios per 10,000 households, 21% above the U.S. rate of 2.4. Spending per studio is $4.6M, 14% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Yolo County would have about 25, against 22 on map listings. There is one business with payroll in the industry for every 2,191 households, against one for every 3,109 across the U.S. The official count rose 16.7% from 2019 to 2023, against +5.8% for the U.S.

How fast is Yolo County, CA growing?

Population estimates put Yolo County at 224,410 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 76,693 households. The median household income in Yolo County is $91,752 a year, 14% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Yolo County scores 56 for yoga, Pilates and fitness studios (upper middle), #264 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Yolo County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Yolo County

Screening a site or an acquisition in Yolo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.