Fitness and classes · County · California
Yoga, Pilates and fitness studios in San Francisco County, CA
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in San Francisco County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #567 of 777 scored counties
#27 of 38 scored counties in California
- Listings
- 200
- 35 chain locations (18%)
- Official establishments
- 173
- All fitness and recreational sports centers · +1.2% since 2019
- Household spending a year
- $703.4M
- On memberships, classes and admissions · $1,933 a household
- Spending per listing
- $3.5M
- 13% below the U.S.
- Listings per 10k households
- 5.5
- 2.3 times the U.S.
- Population, 2025
- 826,079
- −5.6% since 2020
See the yoga, Pilates and fitness studios around any address in San Francisco County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 200 yoga, Pilates and fitness studios in San Francisco County. 35 of them (18%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 5.5, 2.3 times the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in San Francisco County comes to about $703.4M a year: $1,933 per household, 97% above the U.S. average. That is about $3.5M of household spending for each studio on map listings, 13% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 173 businesses with payroll in San Francisco County classed as fitness and recreational sports centers, up 1.2% from 2019. That is one for every 2,104 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 14 SBA-backed loans worth $6.4M have gone to businesses classed as fitness and recreational sports centers in San Francisco County.
Population estimates put the population change in San Francisco County from 2020 to 2025 at −5.6%, against +3.1% for the U.S. For yoga, Pilates and fitness studios, San Francisco County has a Groundwork market score of 39 (lower middle): #567 of 777 scored counties and #27 of 38 scored counties in California.
How San Francisco County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Francisco County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 3.4 | 2.4 |
| Spending per listing | $3.5M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,104 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | +1.2% | +9.4% | +5.8% |
| Population growth, 2020–2025 | −5.6% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,933 | $1,435 | $983 |
| Median household income | $140,970 | $99,122 | $80,734 |
| Groundwork market score | 39 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 171 → 173All fitness and recreational sports centers · +1.2% over the period
- Employees, 2023
- 4,071
- Annual payroll, 2023
- $142.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20035 chain locations
- Listings at the U.S. rate for this spending
- 173The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $6.4M
SBA-backed loans to businesses classed as fitness and recreational sports centers in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in San Francisco County
- Population, 2025 estimate
- 826,079−5.6% since 2020
- Households
- 363,970
- Median age
- 41.4
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.1
- Land area
- 47 sq. mi.
- People per square mile
- 17,777
- Median household income
- $140,970+25.4% vs. 2015–2019, before inflation
- Average household income
- $206,854
- Median home value
- $1,394,500
- Jobs located here
- 747,999
- Daytime population
- 1,133,228Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Francisco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring counties in California for yoga, Pilates and fitness studios, numbered among those based in California, with San Francisco County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Joaquin County, CA | 88 | 30 | 1.2 | $10.3M | +5.5% | #3 of 777 |
| 2Tulare County, CA | 80 | 11 | 0.8 | $12.7M | +2.4% | #19 of 777 |
| 3San Benito County, CA | 78 | 6 | 2.9 | $5.4M | +8.6% | #30 of 777 |
| 4Kern County, CA | 76 | 25 | 0.9 | $11.2M | +2.3% | #37 of 777 |
| 5Fresno County, CA | 73 | 51 | 1.6 | $6.7M | +2.6% | #58 of 777 |
| 6Riverside County, CA | 73 | 159 | 2.1 | $6.2M | +5.0% | #61 of 777 |
| 7Kings County, CA | 71 | 5 | 1.1 | $8.3M | +1.0% | #72 of 777 |
| 8San Bernardino County, CA | 70 | 109 | 1.6 | $7.2M | +1.9% | #87 of 777 |
| 9Calaveras County, CA | 70 | 5 | 2.7 | $4.3M | +2.8% | #95 of 777 |
| 10Solano County, CA | 68 | 28 | 1.8 | $7.7M | +0.6% | #108 of 777 |
| 27San Francisco County, CA | 39 | 200 | 5.5 | $3.5M | −5.6% | #567 of 777 |
Other business types in San Francisco County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms57
- Yoga, Pilates and fitness studios39
- Martial arts and dance studios58
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in San Francisco County, CA?
There are 200 yoga, Pilates and fitness studios on map listings in San Francisco County as of September 2026. 35 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 173 businesses with payroll classed as fitness and recreational sports centers in 2023, up 1.2% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in San Francisco County, CA spend on memberships, classes and admissions?
About $703.4M a year, or $1,933 per household. That is 97% above the U.S. average (an index of 197, where 100 is the U.S. average). Spread across the 200 yoga, Pilates and fitness studios on map listings, it comes to $3.5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.
How does San Francisco County, CA compare with the U.S. for yoga, Pilates and fitness studios?
San Francisco County has 5.5 yoga, Pilates and fitness studios per 10,000 households, 2.3 times the U.S. rate of 2.4. Spending per studio is $3.5M, 13% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, San Francisco County would have about 173, against 200 on map listings. There is one business with payroll in the industry for every 2,104 households, against one for every 3,109 across the U.S. The official count rose 1.2% from 2019 to 2023, against +5.8% for the U.S.
How fast is San Francisco County, CA growing?
Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 39 for yoga, Pilates and fitness studios (lower middle), #567 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Francisco County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in San Francisco County
Screening a site or an acquisition in San Francisco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.