Fitness and classes · Metro area · California
Yoga, Pilates and fitness studios in the Hanford-Corcoran, CA metro area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Hanford-Corcoran, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #24 of 347 scored metro areas
#5 of 23 scored metro areas based in California
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $41.3M
- On memberships, classes and admissions · $937 a household
- Spending per listing
- $8.3M
- Twice the U.S.
- Listings per 10k households
- 1.1
- 54% below the U.S.
- Population, 2025
- 154,327
- +1.0% since 2020
See the yoga, Pilates and fitness studios around any address in the Hanford-Corcoran metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hanford-Corcoran metro area scores 73 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #24 of 347 scored metro areas and #5 of 23 scored metro areas based in California. That puts it in the top 10% of metro areas for yoga, Pilates and fitness studios.
As of September 2026, map listings count 5 yoga, Pilates and fitness studios in the Hanford-Corcoran metro area. None of them are chain locations, against 18% across the U.S. Per 10,000 households, that is 1.1, 54% below the U.S. rate of 2.4.
At $937 per household (5% below the U.S. average), households in the Hanford-Corcoran metro area spend about $41.3M a year on memberships, classes and admissions. Spread across 5 yoga, Pilates and fitness studios, that is $8.3M per studio, twice the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Hanford-Corcoran metro area was 10 in 2023. That is one for every 4,405 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $871K have gone to businesses classed as fitness and recreational sports centers in the Hanford-Corcoran metro area. Between 2020 and 2025, the population of the Hanford-Corcoran metro area grew 1.0%, slower than the U.S. (+3.1%).
How the Hanford-Corcoran metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hanford-Corcoran metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 3.4 | 2.4 |
| Spending per listing | $8.3M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,405 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.4% | +5.8% |
| Population growth, 2020–2025 | +1.0% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $937 | $1,435 | $983 |
| Median household income | $70,995 | $99,122 | $80,734 |
| Groundwork market score | 73 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10All fitness and recreational sports centers
- Employees, 2023
- 222
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $871K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Hanford-Corcoran metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Hanford-Corcoran metro area
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hanford-Corcoran metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring metro areas in California for yoga, Pilates and fitness studios, numbered among those based in California, with the Hanford-Corcoran metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 90 | 30 | 1.2 | $10.3M | +5.5% | #1 of 347 |
| 2Visalia, CA | 81 | 11 | 0.8 | $12.7M | +2.4% | #6 of 347 |
| 3Bakersfield-Delano, CA | 78 | 25 | 0.9 | $11.2M | +2.3% | #7 of 347 |
| 4Fresno, CA | 77 | 53 | 1.4 | $7.4M | +3.2% | #9 of 347 |
| 5Hanford-Corcoran, CA | 73 | 5 | 1.1 | $8.3M | +1.0% | #24 of 347 |
| 6Riverside-San Bernardino-Ontario, CA | 71 | 268 | 1.8 | $6.6M | +3.5% | #32 of 347 |
| 7Vallejo, CA | 66 | 28 | 1.8 | $7.7M | +0.6% | #47 of 347 |
| 8El Centro, CA | 63 | 5 | 1.0 | $8.2M | +1.1% | #58 of 347 |
| 9Modesto, CA | 63 | 34 | 1.9 | $5.8M | +0.7% | #63 of 347 |
| 10Sacramento-Roseville-Folsom, CA | 60 | 240 | 2.7 | $5M | +3.2% | #83 of 347 |
Other business types in the Hanford-Corcoran metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes69
- Gyms67
- Yoga, Pilates and fitness studios73
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Hanford-Corcoran, CA metro area?
The Hanford-Corcoran metro area has 5 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Hanford-Corcoran, CA metro area spend on memberships, classes and admissions?
About $41.3M a year, or $937 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 5 yoga, Pilates and fitness studios on map listings, it comes to $8.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 44,052 households in the Hanford-Corcoran metro area and national spending patterns by income.
How does the Hanford-Corcoran, CA metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Hanford-Corcoran metro area has 1.1 yoga, Pilates and fitness studios per 10,000 households, 54% below the U.S. rate of 2.4. Spending per studio is $8.3M, twice the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Hanford-Corcoran metro area would have about 10, against 5 on map listings. There is one business with payroll in the industry for every 4,405 households, against one for every 3,109 across the U.S.
How fast is the Hanford-Corcoran, CA metro area growing?
Population estimates put the Hanford-Corcoran metro area at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income in the Hanford-Corcoran metro area is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hanford-Corcoran metro area scores 73 for yoga, Pilates and fitness studios (upper middle), #24 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hanford-Corcoran metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Hanford-Corcoran metro area
Screening a site or an acquisition in the Hanford-Corcoran metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.