Fitness and classes · Small-town market · California
Yoga, Pilates and fitness studios in the Ukiah, CA area
The yoga, Pilates and fitness studios in the Ukiah, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #74 of 112 scored small-town markets
#1 of 3 scored small-town markets based in California
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 13
- All fitness and recreational sports centers
- Household spending a year
- $33.7M
- On memberships, classes and admissions · $968 a household
- Spending per listing
- $2.8M
- 31% below the U.S.
- Listings per 10k households
- 3.4
- 42% above the U.S.
- Population, 2025
- 88,122
- −3.5% since 2020
See the yoga, Pilates and fitness studios around any address in the Ukiah area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 yoga, Pilates and fitness studios in the Ukiah area. None of them are chain locations, against 18% across the U.S. That is 3.4 per 10,000 households, 42% above the U.S. rate of 2.4.
Households in the Ukiah area spend about $33.7M a year on memberships, classes and admissions, or $968 per household, 2% below the U.S. average. That is about $2.8M of household spending for each studio on map listings, 31% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as fitness and recreational sports centers in the Ukiah area in 2023. That is one for every 2,680 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
Population estimates put the population change in the Ukiah area from 2020 to 2025 at −3.5%, against +3.1% for the U.S. For yoga, Pilates and fitness studios, the Ukiah area has a Groundwork market score of 44 (lower middle): #74 of 112 scored small-town markets and #1 of 3 scored small-town markets based in California.
How the Ukiah area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ukiah area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 3.4 | 2.4 |
| Spending per listing | $2.8M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,680 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.4% | +5.8% |
| Population growth, 2020–2025 | −3.5% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $968 | $1,435 | $983 |
| Median household income | $68,092 | $99,122 | $80,734 |
| Groundwork market score | 44 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13All fitness and recreational sports centers
- Employees, 2023
- 107
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Ukiah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Ukiah area
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ukiah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring small-town markets in California for yoga, Pilates and fitness studios, numbered among those based in California (a market based in another state is listed without a number), with the Ukiah area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 57 | 8 | 3.7 | $3.5M | +0.9% | #44 of 112 |
| 1Ukiah, CA | 44 | 12 | 3.4 | $2.8M | −3.5% | #74 of 112 |
| 2Eureka-Arcata, CA | 30 | 27 | 4.9 | $1.8M | −3.4% | #102 of 112 |
| 3Truckee-Grass Valley, CA | 30 | 40 | 9.3 | $1.4M | −0.4% | #103 of 112 |
Other business types in the Ukiah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms50
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios72
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Ukiah, CA area?
The Ukiah area has 12 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 13 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Ukiah, CA area spend on memberships, classes and admissions?
About $33.7M a year, or $968 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 12 yoga, Pilates and fitness studios on map listings, it comes to $2.8M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 34,842 households in the Ukiah area and national spending patterns by income.
How does the Ukiah, CA area compare with the U.S. for yoga, Pilates and fitness studios?
The Ukiah area has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $2.8M, 31% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Ukiah area would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 2,680 households, against one for every 3,109 across the U.S.
How fast is the Ukiah, CA area growing?
Population estimates put the Ukiah area at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Median household income in the Ukiah area is $68,092, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ukiah area scores 44 for yoga, Pilates and fitness studios (lower middle), #74 of 112 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ukiah area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Ukiah area
Screening a site or an acquisition in the Ukiah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.