Fitness and classes · Metro area · California
Yoga, Pilates and fitness studios in the Salinas, CA metro area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Salinas, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #162 of 347 scored metro areas
#12 of 23 scored metro areas based in California
- Listings
- 32
- 4 chain locations (13%)
- Official establishments
- 53
- All fitness and recreational sports centers · +32.5% since 2019
- Household spending a year
- $177.2M
- On memberships, classes and admissions · $1,337 a household
- Spending per listing
- $5.5M
- 36% above the U.S.
- Listings per 10k households
- 2.4
- In line with the U.S.
- Population, 2025
- 433,729
- −1.5% since 2020
See the yoga, Pilates and fitness studios around any address in the Salinas metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Salinas metro area spend about $177.2M a year on memberships, classes and admissions, or $1,337 per household, 36% above the U.S. average. That is about $5.5M of household spending for each studio on map listings, 36% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 32 yoga, Pilates and fitness studios on map listings in the Salinas metro area as of September 2026. 4 of them (13%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 2.4, in line with the U.S. rate of 2.4.
In 2023, official counts showed 53 businesses with payroll in the Salinas metro area classed as fitness and recreational sports centers, up 32.5% from 2019. That is one for every 2,500 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 4 SBA-backed loans worth $5.6M have gone to businesses classed as fitness and recreational sports centers in the Salinas metro area.
Between 2020 and 2025, the population of the Salinas metro area declined 1.5%, against +3.1% for the U.S. For yoga, Pilates and fitness studios, the Salinas metro area has a Groundwork market score of 50 (upper middle): #162 of 347 scored metro areas and #12 of 23 scored metro areas based in California.
How the Salinas metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salinas metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 3.4 | 2.4 |
| Spending per listing | $5.5M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,500 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | +32.5% | +9.4% | +5.8% |
| Population growth, 2020–2025 | −1.5% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,337 | $1,435 | $983 |
| Median household income | $97,230 | $99,122 | $80,734 |
| Groundwork market score | 50 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53All fitness and recreational sports centers · +32.5% over the period
- Employees, 2023
- 828
- Annual payroll, 2023
- $27.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 324 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $5.6M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Salinas metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Salinas metro area
- Population, 2025 estimate
- 433,729−1.5% since 2020
- Households
- 132,489
- Median age
- 36.7
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.1
- Land area
- 3,282 sq. mi.
- People per square mile
- 133
- Median household income
- $97,230+36.9% vs. 2015–2019, before inflation
- Average household income
- $131,514
- Median home value
- $781,000
- Jobs located here
- 167,373
- Daytime population
- 429,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salinas metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring metro areas in California for yoga, Pilates and fitness studios, numbered among those based in California, with the Salinas metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 90 | 30 | 1.2 | $10.3M | +5.5% | #1 of 347 |
| 2Visalia, CA | 81 | 11 | 0.8 | $12.7M | +2.4% | #6 of 347 |
| 3Bakersfield-Delano, CA | 78 | 25 | 0.9 | $11.2M | +2.3% | #7 of 347 |
| 4Fresno, CA | 77 | 53 | 1.4 | $7.4M | +3.2% | #9 of 347 |
| 5Hanford-Corcoran, CA | 73 | 5 | 1.1 | $8.3M | +1.0% | #24 of 347 |
| 6Riverside-San Bernardino-Ontario, CA | 71 | 268 | 1.8 | $6.6M | +3.5% | #32 of 347 |
| 7Vallejo, CA | 66 | 28 | 1.8 | $7.7M | +0.6% | #47 of 347 |
| 8El Centro, CA | 63 | 5 | 1.0 | $8.2M | +1.1% | #58 of 347 |
| 9Modesto, CA | 63 | 34 | 1.9 | $5.8M | +0.7% | #63 of 347 |
| 10Sacramento-Roseville-Folsom, CA | 60 | 240 | 2.7 | $5M | +3.2% | #83 of 347 |
| 12Salinas, CA | 50 | 32 | 2.4 | $5.5M | −1.5% | #162 of 347 |
Other business types in the Salinas metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms56
- Yoga, Pilates and fitness studios50
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Salinas, CA metro area?
As of September 2026, map listings count 32 yoga, Pilates and fitness studios in the Salinas metro area. 4 of them (13%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 53 businesses with payroll classed as fitness and recreational sports centers in 2023, up 32.5% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Salinas, CA metro area spend on memberships, classes and admissions?
About $177.2M a year, or $1,337 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 32 yoga, Pilates and fitness studios on map listings, it comes to $5.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 132,489 households in the Salinas metro area and national spending patterns by income.
How does the Salinas, CA metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Salinas metro area has 2.4 yoga, Pilates and fitness studios per 10,000 households, in line with the U.S. rate of 2.4. Spending per studio is $5.5M, 36% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Salinas metro area would have about 44, against 32 on map listings. There is one business with payroll in the industry for every 2,500 households, against one for every 3,109 across the U.S. The official count rose 32.5% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Salinas, CA metro area growing?
Population estimates put the Salinas metro area at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. The median household income in the Salinas metro area is $97,230 a year, 20% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salinas metro area scores 50 for yoga, Pilates and fitness studios (upper middle), #162 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salinas metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Salinas metro area
Screening a site or an acquisition in the Salinas metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.