Fitness and classes · Small-town market · California
Yoga, Pilates and fitness studios in the Eureka-Arcata, CA area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Eureka-Arcata, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #102 of 112 scored small-town markets
#2 of 3 scored small-town markets based in California
- Listings
- 27
- 1 chain location (4%)
- Official establishments
- 19
- All fitness and recreational sports centers · −5.0% since 2019
- Household spending a year
- $49.7M
- On memberships, classes and admissions · $904 a household
- Spending per listing
- $1.8M
- 55% below the U.S.
- Listings per 10k households
- 4.9
- Twice the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the yoga, Pilates and fitness studios around any address in the Eureka-Arcata area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Eureka-Arcata area scores 30 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #102 of 112 scored small-town markets and #2 of 3 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
At $904 per household (8% below the U.S. average), households in the Eureka-Arcata area spend about $49.7M a year on memberships, classes and admissions. That works out to $1.8M per studio, 55% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 27 yoga, Pilates and fitness studios on map listings in the Eureka-Arcata area as of September 2026. One of them (4%) is a chain location, against 18% across the U.S. That comes to 4.9 for every 10,000 households, twice the U.S. rate of 2.4.
In 2023, official counts showed 19 businesses with payroll in the Eureka-Arcata area classed as fitness and recreational sports centers, down 5.0% from 2019. That is one for every 2,891 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as fitness and recreational sports centers in the Eureka-Arcata area. Population estimates show the Eureka-Arcata area declined 3.4% from 2020 to 2025, against +3.1% for the U.S.
How the Eureka-Arcata area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eureka-Arcata area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 3.4 | 2.4 |
| Spending per listing | $1.8M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,891 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | −5.0% | +9.4% | +5.8% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $904 | $1,435 | $983 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 30 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All fitness and recreational sports centers · −5.0% over the period
- Employees, 2023
- 294
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 271 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Eureka-Arcata area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Eureka-Arcata area
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Eureka-Arcata area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring small-town markets in California for yoga, Pilates and fitness studios, numbered among those based in California (a market based in another state is listed without a number), with the Eureka-Arcata area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 57 | 8 | 3.7 | $3.5M | +0.9% | #44 of 112 |
| 1Ukiah, CA | 44 | 12 | 3.4 | $2.8M | −3.5% | #74 of 112 |
| 2Eureka-Arcata, CA | 30 | 27 | 4.9 | $1.8M | −3.4% | #102 of 112 |
| 3Truckee-Grass Valley, CA | 30 | 40 | 9.3 | $1.4M | −0.4% | #103 of 112 |
Other business types in the Eureka-Arcata area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes30
- Gyms49
- Yoga, Pilates and fitness studios30
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Eureka-Arcata, CA area?
As of September 2026, map listings count 27 yoga, Pilates and fitness studios in the Eureka-Arcata area. One of them (4%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 19 businesses with payroll classed as fitness and recreational sports centers in 2023, down 5.0% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in the Eureka-Arcata, CA area spend on memberships, classes and admissions?
About $49.7M a year, or $904 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 27 yoga, Pilates and fitness studios on map listings, it comes to $1.8M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 54,922 households in the Eureka-Arcata area and national spending patterns by income.
How does the Eureka-Arcata, CA area compare with the U.S. for yoga, Pilates and fitness studios?
The Eureka-Arcata area has 4.9 yoga, Pilates and fitness studios per 10,000 households, twice the U.S. rate of 2.4. Spending per studio is $1.8M, 55% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Eureka-Arcata area would have about 12, against 27 on map listings. There is one business with payroll in the industry for every 2,891 households, against one for every 3,109 across the U.S. The official count fell 5.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Eureka-Arcata, CA area growing?
Population estimates put the Eureka-Arcata area at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in the Eureka-Arcata area is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eureka-Arcata area scores 30 for yoga, Pilates and fitness studios (lower middle), #102 of 112 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Eureka-Arcata area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Eureka-Arcata area
Screening a site or an acquisition in the Eureka-Arcata area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.