Fitness and classes · County · California
Yoga, Pilates and fitness studios in Imperial County, CA
The yoga, Pilates and fitness studios in Imperial County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #166 of 777 scored counties
#13 of 38 scored counties in California
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 14
- All fitness and recreational sports centers
- Household spending a year
- $40.8M
- On memberships, classes and admissions · $823 a household
- Spending per listing
- $8.2M
- Twice the U.S.
- Listings per 10k households
- 1.0
- 58% below the U.S.
- Population, 2025
- 181,411
- +1.1% since 2020
See the yoga, Pilates and fitness studios around any address in Imperial County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Imperial County comes to about $40.8M a year: $823 per household, 16% below the U.S. average. That is about $8.2M of household spending for each studio on map listings, twice the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Imperial County has 5 yoga, Pilates and fitness studios on map listings as of September 2026. One of them (20%) is a chain location, against 18% across the U.S. That comes to 1.0 for every 10,000 households, 58% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in Imperial County was 14 in 2023. That is one for every 3,546 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $450K has gone to businesses classed as fitness and recreational sports centers in Imperial County.
Population estimates put the population change in Imperial County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). For yoga, Pilates and fitness studios, Imperial County has a Groundwork market score of 63 (upper middle): #166 of 777 scored counties and #13 of 38 scored counties in California. That puts it in the top quarter of counties.
How Imperial County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Imperial County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 3.4 | 2.4 |
| Spending per listing | $8.2M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,546 | 2,522 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.4% | +5.8% |
| Population growth, 2020–2025 | +1.1% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $823 | $1,435 | $983 |
| Median household income | $57,681 | $99,122 | $80,734 |
| Groundwork market score | 63 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 14All fitness and recreational sports centers
- Employees, 2023
- 122
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $450K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Imperial County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Imperial County
- Population, 2025 estimate
- 181,411+1.1% since 2020
- Households
- 49,644
- Median age
- 33.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 43
- Median household income
- $57,681+21.1% vs. 2015–2019, before inflation
- Average household income
- $79,363
- Median home value
- $309,600
- Jobs located here
- 63,081
- Daytime population
- 165,766Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Imperial County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across California
Every California market ranked →The highest-scoring counties in California for yoga, Pilates and fitness studios, numbered among those based in California, with Imperial County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Joaquin County, CA | 88 | 30 | 1.2 | $10.3M | +5.5% | #3 of 777 |
| 2Tulare County, CA | 80 | 11 | 0.8 | $12.7M | +2.4% | #19 of 777 |
| 3San Benito County, CA | 78 | 6 | 2.9 | $5.4M | +8.6% | #30 of 777 |
| 4Kern County, CA | 76 | 25 | 0.9 | $11.2M | +2.3% | #37 of 777 |
| 5Fresno County, CA | 73 | 51 | 1.6 | $6.7M | +2.6% | #58 of 777 |
| 6Riverside County, CA | 73 | 159 | 2.1 | $6.2M | +5.0% | #61 of 777 |
| 7Kings County, CA | 71 | 5 | 1.1 | $8.3M | +1.0% | #72 of 777 |
| 8San Bernardino County, CA | 70 | 109 | 1.6 | $7.2M | +1.9% | #87 of 777 |
| 9Calaveras County, CA | 70 | 5 | 2.7 | $4.3M | +2.8% | #95 of 777 |
| 10Solano County, CA | 68 | 28 | 1.8 | $7.7M | +0.6% | #108 of 777 |
| 13Imperial County, CA | 63 | 5 | 1.0 | $8.2M | +1.1% | #166 of 777 |
Other business types in Imperial County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes45
- Gyms43
- Yoga, Pilates and fitness studios63
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Imperial County, CA?
Map listings as of September 2026 show 5 yoga, Pilates and fitness studios in Imperial County. One of them (20%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Imperial County, CA spend on memberships, classes and admissions?
About $40.8M a year, or $823 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 5 yoga, Pilates and fitness studios on map listings, it comes to $8.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 49,644 households in Imperial County and national spending patterns by income.
How does Imperial County, CA compare with the U.S. for yoga, Pilates and fitness studios?
Imperial County has 1.0 yoga, Pilates and fitness studios per 10,000 households, 58% below the U.S. rate of 2.4. Spending per studio is $8.2M, twice the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Imperial County would have about 10, against 5 on map listings. There is one business with payroll in the industry for every 3,546 households, against one for every 3,109 across the U.S.
How fast is Imperial County, CA growing?
Population estimates put Imperial County at 181,411 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 49,644 households. The median household income in Imperial County is $57,681 a year, 29% below the U.S. median of $80,734. That rose 21.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Imperial County scores 63 for yoga, Pilates and fitness studios (upper middle), #166 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Imperial County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Imperial County
Screening a site or an acquisition in Imperial County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.