Groundwork

Fitness and classes · County · California

Yoga, Pilates and fitness studios in San Bernardino County, CA

How San Bernardino County, CA compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #87 of 777 scored counties
#8 of 38 scored counties in California

Listings
109
23 chain locations (21%)
Official establishments
202
All fitness and recreational sports centers · +15.4% since 2019
Household spending a year
$779.7M
On memberships, classes and admissions · $1,155 a household
Spending per listing
$7.2M
76% above the U.S.
Listings per 10k households
1.6
33% below the U.S.
Population, 2025
2,224,091
+1.9% since 2020

See the yoga, Pilates and fitness studios around any address in San Bernardino County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 109 yoga, Pilates and fitness studios in San Bernardino County. Chain locations make up 21% of them, against 18% across the U.S. That comes to 1.6 for every 10,000 households, 33% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in San Bernardino County comes to about $779.7M a year: $1,155 per household, 17% above the U.S. average. That works out to $7.2M per studio, 76% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in San Bernardino County was 202 in 2023, up 15.4% from 2019. That is one for every 3,341 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 28 SBA-backed loans worth $9M have gone to businesses classed as fitness and recreational sports centers in San Bernardino County.

Population estimates put the population change in San Bernardino County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). San Bernardino County scores 70 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #87 of 777 scored counties and #8 of 38 scored counties in California. That puts it in the top quarter of counties.

How San Bernardino County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in San Bernardino County, CA compared with California and the U.S.
MeasureSan Bernardino CountyCaliforniaU.S.
Listings per 10k households1.63.42.4
Spending per listing$7.2M$4.2M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,3412,5223,109
Official establishment growth, 2019–2023+15.4%+9.4%+5.8%
Population growth, 2020–2025+1.9%−0.4%+3.1%
Spending per household on memberships, classes and admissions$1,155$1,435$983
Median household income$85,478$99,122$80,734
Groundwork market score7041

Official counts and lending

Businesses

Official establishments, 2019 to 2023
175 → 202All fitness and recreational sports centers · +15.4% over the period
Employees, 2023
3,004
Annual payroll, 2023
$60M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10923 chain locations
Listings at the U.S. rate for this spending
192The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
28
Amount
$9M

SBA-backed loans to businesses classed as fitness and recreational sports centers in San Bernardino County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in San Bernardino County

Population, 2025 estimate
2,224,091+1.9% since 2020
Households
674,915
Median age
35.7
Homes lived in by their owners
62%
Vehicles per household
2.2
Land area
20,068 sq. mi.
People per square mile
109
Median household income
$85,478+34.9% vs. 2015–2019, before inflation
Average household income
$109,213
Median home value
$505,000
Jobs located here
841,641
Daytime population
2,086,204Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Bernardino County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across California

Every California market ranked →

The highest-scoring counties in California for yoga, Pilates and fitness studios, numbered among those based in California, with San Bernardino County marked.

Top counties in California

Counties in California ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Joaquin County, CA88301.2$10.3M+5.5%#3 of 777
2Tulare County, CA80110.8$12.7M+2.4%#19 of 777
3San Benito County, CA7862.9$5.4M+8.6%#30 of 777
4Kern County, CA76250.9$11.2M+2.3%#37 of 777
5Fresno County, CA73511.6$6.7M+2.6%#58 of 777
6Riverside County, CA731592.1$6.2M+5.0%#61 of 777
7Kings County, CA7151.1$8.3M+1.0%#72 of 777
8San Bernardino County, CA701091.6$7.2M+1.9%#87 of 777
9Calaveras County, CA7052.7$4.3M+2.8%#95 of 777
10Solano County, CA68281.8$7.7M+0.6%#108 of 777

Other business types in San Bernardino County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in San Bernardino County, CA?

There are 109 yoga, Pilates and fitness studios on map listings in San Bernardino County as of September 2026. 23 of them (21%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 202 businesses with payroll classed as fitness and recreational sports centers in 2023, up 15.4% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in San Bernardino County, CA spend on memberships, classes and admissions?

About $779.7M a year, or $1,155 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 109 yoga, Pilates and fitness studios on map listings, it comes to $7.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 674,915 households in San Bernardino County and national spending patterns by income.

How does San Bernardino County, CA compare with the U.S. for yoga, Pilates and fitness studios?

San Bernardino County has 1.6 yoga, Pilates and fitness studios per 10,000 households, 33% below the U.S. rate of 2.4. Spending per studio is $7.2M, 76% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, San Bernardino County would have about 192, against 109 on map listings. There is one business with payroll in the industry for every 3,341 households, against one for every 3,109 across the U.S. The official count rose 15.4% from 2019 to 2023, against +5.8% for the U.S.

How fast is San Bernardino County, CA growing?

Population estimates put San Bernardino County at 2,224,091 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 674,915 households. Median household income in San Bernardino County is $85,478, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Bernardino County scores 70 for yoga, Pilates and fitness studios (upper middle), #87 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Bernardino County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in San Bernardino County

Screening a site or an acquisition in San Bernardino County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Bernardino County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.