Groundwork

Fitness and classes · Metro area · California

Yoga, Pilates and fitness studios in the Riverside-San Bernardino-Ontario, CA metro area

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Riverside-San Bernardino-Ontario, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #32 of 347 scored metro areas
#6 of 23 scored metro areas based in California

Listings
268
66 chain locations (25%)
Official establishments
464
All fitness and recreational sports centers · +21.5% since 2019
Household spending a year
$1.8B
On memberships, classes and admissions · $1,218 a household
Spending per listing
$6.6M
62% above the U.S.
Listings per 10k households
1.8
25% below the U.S.
Population, 2025
4,769,007
+3.5% since 2020

See the yoga, Pilates and fitness studios around any address in the Riverside-San Bernardino-Ontario metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for yoga, Pilates and fitness studios in the Riverside-San Bernardino-Ontario metro area is 71 (upper middle), #32 of 347 scored metro areas and #6 of 23 scored metro areas based in California. That puts it in the top 10% of metro areas for yoga, Pilates and fitness studios.

As of September 2026, map listings count 268 yoga, Pilates and fitness studios in the Riverside-San Bernardino-Ontario metro area. Of those, 66 are chain locations, or 25%, against 18% across the U.S. That comes to 1.8 for every 10,000 households, 25% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in the Riverside-San Bernardino-Ontario metro area comes to about $1.8B a year: $1,218 per household, 24% above the U.S. average. That works out to $6.6M per studio, 62% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 464 businesses with payroll in the Riverside-San Bernardino-Ontario metro area classed as fitness and recreational sports centers, up 21.5% from 2019. That is one for every 3,126 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 60 SBA-backed loans worth $24.5M have gone to businesses classed as fitness and recreational sports centers in the Riverside-San Bernardino-Ontario metro area. Between 2020 and 2025, the population of the Riverside-San Bernardino-Ontario metro area grew 3.5%, in step with the U.S. (+3.1%).

How the Riverside-San Bernardino-Ontario metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Riverside-San Bernardino-Ontario, CA metro area compared with California and the U.S.
MeasureRiverside-San Bernardino-Ontario metro areaCaliforniaU.S.
Listings per 10k households1.83.42.4
Spending per listing$6.6M$4.2M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,1262,5223,109
Official establishment growth, 2019–2023+21.5%+9.4%+5.8%
Population growth, 2020–2025+3.5%−0.4%+3.1%
Spending per household on memberships, classes and admissions$1,218$1,435$983
Median household income$89,662$99,122$80,734
Groundwork market score7141

Official counts and lending

Businesses

Official establishments, 2019 to 2023
464All fitness and recreational sports centers · +21.5% over the period
Employees, 2023
7,549
Annual payroll, 2023
$144M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
26866 chain locations
Listings at the U.S. rate for this spending
435The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
60
Amount
$24.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Riverside-San Bernardino-Ontario metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Riverside-San Bernardino-Ontario metro area

Population, 2025 estimate
4,769,007+3.5% since 2020
Households
1,450,250
Median age
36.9
Homes lived in by their owners
66%
Vehicles per household
2.2
Land area
27,277 sq. mi.
People per square mile
171
Median household income
$89,662+37.7% vs. 2015–2019, before inflation
Average household income
$114,388
Median home value
$536,300
Jobs located here
1,656,299
Daytime population
4,318,676Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Riverside-San Bernardino-Ontario metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

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Yoga, Pilates and fitness studios across California

Every California market ranked →

The highest-scoring metro areas in California for yoga, Pilates and fitness studios, numbered among those based in California, with the Riverside-San Bernardino-Ontario metro area marked.

Top metro areas in California

Metro areas in California ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stockton-Lodi, CA90301.2$10.3M+5.5%#1 of 347
2Visalia, CA81110.8$12.7M+2.4%#6 of 347
3Bakersfield-Delano, CA78250.9$11.2M+2.3%#7 of 347
4Fresno, CA77531.4$7.4M+3.2%#9 of 347
5Hanford-Corcoran, CA7351.1$8.3M+1.0%#24 of 347
6Riverside-San Bernardino-Ontario, CA712681.8$6.6M+3.5%#32 of 347
7Vallejo, CA66281.8$7.7M+0.6%#47 of 347
8El Centro, CA6351.0$8.2M+1.1%#58 of 347
9Modesto, CA63341.9$5.8M+0.7%#63 of 347
10Sacramento-Roseville-Folsom, CA602402.7$5M+3.2%#83 of 347

Other business types in the Riverside-San Bernardino-Ontario metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Riverside-San Bernardino-Ontario, CA metro area?

The Riverside-San Bernardino-Ontario metro area has 268 yoga, Pilates and fitness studios on map listings as of September 2026. 66 of them (25%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 464 businesses with payroll classed as fitness and recreational sports centers in 2023, up 21.5% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Riverside-San Bernardino-Ontario, CA metro area spend on memberships, classes and admissions?

About $1.8B a year, or $1,218 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 268 yoga, Pilates and fitness studios on map listings, it comes to $6.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 1,450,250 households in the Riverside-San Bernardino-Ontario metro area and national spending patterns by income.

How does the Riverside-San Bernardino-Ontario, CA metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Riverside-San Bernardino-Ontario metro area has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $6.6M, 62% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Riverside-San Bernardino-Ontario metro area would have about 435, against 268 on map listings. There is one business with payroll in the industry for every 3,126 households, against one for every 3,109 across the U.S. The official count rose 21.5% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Riverside-San Bernardino-Ontario, CA metro area growing?

Population estimates put the Riverside-San Bernardino-Ontario metro area at 4,769,007 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 1,450,250 households. Median household income in the Riverside-San Bernardino-Ontario metro area is $89,662, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Riverside-San Bernardino-Ontario metro area scores 71 for yoga, Pilates and fitness studios (upper middle), #32 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Riverside-San Bernardino-Ontario metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Riverside-San Bernardino-Ontario metro area

Screening a site or an acquisition in the Riverside-San Bernardino-Ontario metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.