Beauty and personal care · Small-town market · Wyoming
Spas and skin care studios in the Evanston, WY-UT area
Competitor counts, household spending and official business counts for spas and skin care studios in the Evanston, WY-UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #240 of 504 scored small-town markets
#2 of 8 scored small-town markets based in Wyoming
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.4M
- On personal care products and services · $978 a household
- Spending per listing
- $845K
- 4% below the U.S.
- Listings per 10k households
- 11.6
- In line with the U.S.
- Population, 2025
- 23,415
- +2.0% since 2020
See the spas and skin care studios around any address in the Evanston area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Evanston area spend about $8.4M a year on personal care products and services, or $978 per household, 3% below the U.S. average. Spread across 10 spas and skin care studios, that is $845K per studio, 4% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 10 spas and skin care studios on map listings in the Evanston area as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 11.6 for every 10,000 households, in line with the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Evanston area, since they leave out counts under 3.
Population estimates show the Evanston area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, the Evanston area has a Groundwork market score of 51 (upper middle): #240 of 504 scored small-town markets and #2 of 8 scored small-town markets based in Wyoming.
How the Evanston area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Evanston area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 11.4 | 11.5 |
| Spending per listing | $845K | $855K | $876K |
| Households per official establishment | n/a | 5,407 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +55.2% | +29.8% |
| Population growth, 2020–2025 | +2.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $978 | $977 | $1,005 |
| Median household income | $82,471 | $76,176 | $80,734 |
| Groundwork market score | 51 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Evanston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Evanston area
- Population, 2025 estimate
- 23,415+2.0% since 2020
- Households
- 8,639
- Median age
- 37.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 3,111 sq. mi.
- People per square mile
- 7
- Median household income
- $82,471
- Average household income
- $105,321
- Median home value
- $293,800
- Jobs located here
- 9,409
- Daytime population
- 22,588Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evanston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for spas and skin care studios, numbered among those based in Wyoming, with the Evanston area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 66 | 12 | 7.0 | $1.3M | +3.9% | #94 of 504 |
| 2Evanston, WY-UT | 51 | 10 | 11.6 | $845K | +2.0% | #240 of 504 |
| 3Cody, WY | 46 | 21 | 15.8 | $605K | +5.1% | #305 of 504 |
| 4Sheridan, WY | 46 | 22 | 15.9 | $588K | +7.2% | #306 of 504 |
| 5Gillette, WY | 44 | 35 | 19.5 | $536K | +2.1% | #326 of 504 |
| 6Jackson, WY-ID | 42 | 28 | 19.3 | $656K | +4.2% | #351 of 504 |
| 7Riverton, WY | 40 | 16 | 10.6 | $847K | +0.7% | #369 of 504 |
| 8Rock Springs, WY | 33 | 18 | 10.3 | $944K | −2.2% | #425 of 504 |
Other business types in the Evanston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons52
- Barbershops
- Nail salons
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Evanston, WY-UT area?
As of September 2026, map listings count 10 spas and skin care studios in the Evanston area. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Evanston area: counts under 3 are left out.
How much do households in the Evanston, WY-UT area spend on personal care products and services?
About $8.4M a year, or $978 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $845K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 8,639 households in the Evanston area and national spending patterns by income.
How does the Evanston, WY-UT area compare with the U.S. for spas and skin care studios?
The Evanston area has 11.6 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $845K, 4% below the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending.
How fast is the Evanston, WY-UT area growing?
Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households. The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Evanston area scores 51 for spas and skin care studios (upper middle), #240 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evanston area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Evanston area
Screening a site or an acquisition in the Evanston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.