Beauty and personal care · County · Utah
Spas and skin care studios in Wasatch County, UT
The spas and skin care studios in Wasatch County, UT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #933 of 1,769 scored counties
#7 of 15 scored counties in Utah
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $1,253 a household
- Spending per listing
- $807K
- 8% below the U.S.
- Listings per 10k households
- 15.5
- 35% above the U.S.
- Population, 2025
- 38,514
- +9.9% since 2020
See the spas and skin care studios around any address in Wasatch County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wasatch County comes to about $16.1M a year: $1,253 per household, 25% above the U.S. average. That works out to $807K per studio, 8% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Wasatch County has 20 spas and skin care studios on map listings as of September 2026. 2 of them (10%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 15.5, 35% above the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Wasatch County was 5 in 2023. That is one for every 2,576 households, against one for every 4,055 across the U.S.
Population estimates show Wasatch County grew 9.9% from 2020 to 2025, faster than the U.S. (+3.1%). Wasatch County scores 49 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #933 of 1,769 scored counties and #7 of 15 scored counties in Utah.
How Wasatch County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wasatch County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 14.2 | 11.5 |
| Spending per listing | $807K | $773K | $876K |
| Households per official establishment | 2,576 | 2,429 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +62.5% | +29.8% |
| Population growth, 2020–2025 | +9.9% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,253 | $1,100 | $1,005 |
| Median household income | $117,608 | $95,166 | $80,734 |
| Groundwork market score | 49 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 25
- Annual payroll, 2023
- $611K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wasatch County
- Population, 2025 estimate
- 38,514+9.9% since 2020
- Households
- 12,880
- Median age
- 36.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 1,177 sq. mi.
- People per square mile
- 31
- Median household income
- $117,608+38.1% vs. 2015–2019, before inflation
- Average household income
- $167,205
- Median home value
- $787,300
- Jobs located here
- 11,903
- Daytime population
- 27,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasatch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Utah
Every Utah market ranked →The highest-scoring counties in Utah for spas and skin care studios, numbered among those based in Utah, with Wasatch County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sanpete County, UT | 79 | 5 | 5.6 | $1.6M | +10.3% | #76 of 1,769 |
| 2Tooele County, UT | 75 | 18 | 7.5 | $1.5M | +19.2% | #123 of 1,769 |
| 3Sevier County, UT | 73 | 5 | 6.7 | $1.4M | +5.9% | #161 of 1,769 |
| 4Cache County, UT | 68 | 37 | 8.3 | $1.2M | +8.5% | #279 of 1,769 |
| 5Box Elder County, UT | 59 | 18 | 9.2 | $1.1M | +12.7% | #559 of 1,769 |
| 6Duchesne County, UT | 54 | 8 | 11.6 | $850K | +6.3% | #750 of 1,769 |
| 7Wasatch County, UT | 49 | 20 | 15.5 | $807K | +9.9% | #933 of 1,769 |
| 8Davis County, UT | 48 | 152 | 13.1 | $899K | +4.8% | #964 of 1,769 |
| 9Utah County, UT | 48 | 297 | 14.6 | $776K | +14.5% | #972 of 1,769 |
| 10Weber County, UT | 47 | 113 | 12.0 | $879K | +5.8% | #998 of 1,769 |
Other business types in Wasatch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons81
- Barbershops70
- Nail salons
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Wasatch County, UT?
Map listings as of September 2026 show 20 spas and skin care studios in Wasatch County. 2 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in Wasatch County, UT spend on personal care products and services?
About $16.1M a year, or $1,253 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 20 spas and skin care studios on map listings, it comes to $807K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.
How does Wasatch County, UT compare with the U.S. for spas and skin care studios?
Wasatch County has 15.5 spas and skin care studios per 10,000 households, 35% above the U.S. rate of 11.5. Spending per studio is $807K, 8% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Wasatch County would have about 18, against 20 on map listings. There is one business with payroll in the industry for every 2,576 households, against one for every 4,055 across the U.S.
How fast is Wasatch County, UT growing?
Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 49 for spas and skin care studios (lower middle), #933 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasatch County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Wasatch County
Screening a site or an acquisition in Wasatch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.