Beauty and personal care · County · Ohio
Spas and skin care studios in Wood County, OH
The spas and skin care studios in Wood County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #736 of 1,769 scored counties
#47 of 75 scored counties in Ohio
- Listings
- 48
- 10 chain locations (21%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $54.2M
- On personal care products and services · $999 a household
- Spending per listing
- $1.1M
- 29% above the U.S.
- Listings per 10k households
- 8.8
- 23% below the U.S.
- Population, 2025
- 134,176
- +1.5% since 2020
See the spas and skin care studios around any address in Wood County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $999 per household (in line with the U.S. average), households in Wood County spend about $54.2M a year on personal care products and services. That is about $1.1M of household spending for each studio on map listings, 29% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 48 spas and skin care studios on map listings in Wood County as of September 2026. Chain locations make up 21% of them, against 10% across the U.S. Per 10,000 households, that is 8.8, 23% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Wood County was 13 in 2023. That is one for every 4,174 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $440K have gone to businesses classed as other personal care services in Wood County.
Between 2020 and 2025, the population of Wood County grew 1.5%, slower than the U.S. (+3.1%). For spas and skin care studios, Wood County has a Groundwork market score of 54 (upper middle): #736 of 1,769 scored counties and #47 of 75 scored counties in Ohio.
How Wood County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 8.1 | 11.5 |
| Spending per listing | $1.1M | $1.2M | $876K |
| Households per official establishment | 4,174 | 5,866 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +33.5% | +29.8% |
| Population growth, 2020–2025 | +1.5% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $999 | $976 | $1,005 |
| Median household income | $74,216 | $71,389 | $80,734 |
| Groundwork market score | 54 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 13
- Employees, 2023
- 93
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4810 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $440K
SBA-backed loans to businesses classed as other personal care services in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 134,176+1.5% since 2020
- Households
- 54,257
- Median age
- 38.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 617 sq. mi.
- People per square mile
- 214
- Median household income
- $74,216+19.0% vs. 2015–2019, before inflation
- Average household income
- $102,807
- Median home value
- $227,600
- Jobs located here
- 73,615
- Daytime population
- 145,891Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for spas and skin care studios, numbered among those based in Ohio, with Wood County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 92 | 9 | 3.7 | $3.2M | +16.5% | #3 of 1,769 |
| 2Clermont County, OH | 89 | 41 | 4.8 | $2.2M | +3.9% | #16 of 1,769 |
| 3Geauga County, OH | 80 | 18 | 5.0 | $2.4M | +0.3% | #62 of 1,769 |
| 4Miami County, OH | 79 | 28 | 6.2 | $1.6M | +3.4% | #77 of 1,769 |
| 5Licking County, OH | 79 | 47 | 6.8 | $1.5M | +3.8% | #79 of 1,769 |
| 6Pickaway County, OH | 78 | 15 | 6.8 | $1.4M | +7.4% | #93 of 1,769 |
| 7Lorain County, OH | 75 | 79 | 6.2 | $1.6M | +3.1% | #122 of 1,769 |
| 8Warren County, OH | 75 | 77 | 8.4 | $1.5M | +5.7% | #125 of 1,769 |
| 9Butler County, OH | 75 | 109 | 7.4 | $1.4M | +2.4% | #126 of 1,769 |
| 10Madison County, OH | 75 | 12 | 7.7 | $1.4M | +7.1% | #127 of 1,769 |
| 47Wood County, OH | 54 | 48 | 8.8 | $1.1M | +1.5% | #736 of 1,769 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons57
- Barbershops70
- Nail salons75
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Wood County, OH?
As of September 2026, map listings count 48 spas and skin care studios in Wood County. 10 of them (21%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 13 businesses with payroll classed as other personal care services in 2023.
How much do households in Wood County, OH spend on personal care products and services?
About $54.2M a year, or $999 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 48 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 54,257 households in Wood County and national spending patterns by income.
How does Wood County, OH compare with the U.S. for spas and skin care studios?
Wood County has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.1M, 29% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Wood County would have about 62, against 48 on map listings. There is one business with payroll in the industry for every 4,174 households, against one for every 4,055 across the U.S.
How fast is Wood County, OH growing?
Population estimates put Wood County at 134,176 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 54,257 households. The median household income in Wood County is $74,216 a year, 8% below the U.S. median of $80,734. That rose 19.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 54 for spas and skin care studios (upper middle), #736 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.