Beauty and personal care · County · Ohio
Spas and skin care studios in Athens County, OH
Competitor counts, household spending and official business counts for spas and skin care studios in Athens County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #605 of 1,769 scored counties
#41 of 75 scored counties in Ohio
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.8M
- On personal care products and services · $861 a household
- Spending per listing
- $1.5M
- 74% above the U.S.
- Listings per 10k households
- 5.6
- 51% below the U.S.
- Population, 2025
- 63,197
- +1.3% since 2020
See the spas and skin care studios around any address in Athens County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Athens County comes to about $19.8M a year: $861 per household, 14% below the U.S. average. Spread across 13 spas and skin care studios, that is $1.5M per studio, 74% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Athens County has 13 spas and skin care studios on map listings as of September 2026. 2 of them (15%) are chain locations, against 10% across the U.S. That is 5.6 per 10,000 households, 51% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Athens County, since they leave out counts under 3.
Population estimates show Athens County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, Athens County has a Groundwork market score of 57 (upper middle): #605 of 1,769 scored counties and #41 of 75 scored counties in Ohio.
How Athens County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 8.1 | 11.5 |
| Spending per listing | $1.5M | $1.2M | $876K |
| Households per official establishment | n/a | 5,866 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +33.5% | +29.8% |
| Population growth, 2020–2025 | +1.3% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $861 | $976 | $1,005 |
| Median household income | $56,001 | $71,389 | $80,734 |
| Groundwork market score | 57 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Athens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Athens County
- Population, 2025 estimate
- 63,197+1.3% since 2020
- Households
- 23,014
- Median age
- 37.4
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 504 sq. mi.
- People per square mile
- 122
- Median household income
- $56,001+36.9% vs. 2015–2019, before inflation
- Average household income
- $77,858
- Median home value
- $185,000
- Jobs located here
- 18,702
- Daytime population
- 59,780Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Athens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for spas and skin care studios, numbered among those based in Ohio, with Athens County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 92 | 9 | 3.7 | $3.2M | +16.5% | #3 of 1,769 |
| 2Clermont County, OH | 89 | 41 | 4.8 | $2.2M | +3.9% | #16 of 1,769 |
| 3Geauga County, OH | 80 | 18 | 5.0 | $2.4M | +0.3% | #62 of 1,769 |
| 4Miami County, OH | 79 | 28 | 6.2 | $1.6M | +3.4% | #77 of 1,769 |
| 5Licking County, OH | 79 | 47 | 6.8 | $1.5M | +3.8% | #79 of 1,769 |
| 6Pickaway County, OH | 78 | 15 | 6.8 | $1.4M | +7.4% | #93 of 1,769 |
| 7Lorain County, OH | 75 | 79 | 6.2 | $1.6M | +3.1% | #122 of 1,769 |
| 8Warren County, OH | 75 | 77 | 8.4 | $1.5M | +5.7% | #125 of 1,769 |
| 9Butler County, OH | 75 | 109 | 7.4 | $1.4M | +2.4% | #126 of 1,769 |
| 10Madison County, OH | 75 | 12 | 7.7 | $1.4M | +7.1% | #127 of 1,769 |
| 41Athens County, OH | 57 | 13 | 5.6 | $1.5M | +1.3% | #605 of 1,769 |
Other business types in Athens County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons55
- Barbershops
- Nail salons64
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Athens County, OH?
Map listings as of September 2026 show 13 spas and skin care studios in Athens County. 2 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Athens County: counts under 3 are left out.
How much do households in Athens County, OH spend on personal care products and services?
About $19.8M a year, or $861 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $1.5M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 23,014 households in Athens County and national spending patterns by income.
How does Athens County, OH compare with the U.S. for spas and skin care studios?
Athens County has 5.6 spas and skin care studios per 10,000 households, 51% below the U.S. rate of 11.5. Spending per studio is $1.5M, 74% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Athens County would have about 23, against 13 on map listings.
How fast is Athens County, OH growing?
Population estimates put Athens County at 63,197 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 23,014 households. The median household income in Athens County is $56,001 a year, 31% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Athens County scores 57 for spas and skin care studios (upper middle), #605 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Athens County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Athens County
Screening a site or an acquisition in Athens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.