County profile · Oregon
Jefferson County, OR market data
Population, household spending and competition for 56 business types in Jefferson County, each scored against other counties.
- Population, 2025
- 25,740
- +4.7% since 2020
- Households
- 8,814
- Median household income
- $76,260
- +43.1% vs. 2015–2019, before inflation
- Median home value
- $374,200
- Jobs located here
- 6,510
- Highest market score
- 84
- Auto repair shops, #58 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,740 people live in Jefferson County, in 8,814 households. Population estimates show Jefferson County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Jefferson County is $76,260 a year, 6% below the U.S. median of $80,734. That rose 43.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jefferson County spend the most on vehicle maintenance and repairs (an index of 135, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Jefferson County are for auto repair shops (84), hair salons (80) and home repair companies (78). Jefferson County ranks #58 of 2,378 scored counties for auto repair shops.
Jefferson County is part of the Bend metro area. For its number of households, Jefferson County has the most map listings, relative to the U.S., for coffee shops and cafes (75% above the U.S. rate) and the fewest for medical and dental practices (60% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 84 | #58 of 2,378 | 14 | 15.9 | $815K | 183 | 8 |
| Hair salons | 80 | #78 of 2,339 | 13 | 14.7 | $651K | 151 | Under 3 |
| Home repair trades | 78 | #64 of 2,057 | 6 | 6.8 | $3.9M | 162 | 10 |
| Gyms | 77 | #109 of 1,792 | 6 | 6.8 | $1.4M | 111 | Under 3 |
| Salons, barbers and spas | 76 | #151 of 2,385 | 25 | 28.4 | $339K | 159 | Under 3 |
| Child care and preschools | 75 | #162 of 1,611 | 5 | 5.7 | $1.1M | 107 | 4 |
| Doctors, dentists and clinics | 75 | #207 of 2,394 | 30 | 34.0 | $363K | 238 | 15 |
| Clothing, shoes and laundry | 75 | #222 of 2,210 | 5 | 5.7 | $3M | 341 | Under 3 |
| Auto repair and car care | 75 | #234 of 2,401 | 34 | 38.6 | $336K | 125 | 13 |
| Bakeries and dessert shops | 74 | #179 of 1,889 | 5 | 5.7 | $6.6M | 159 | 4 |
| Dentists and orthodontists | 73 | #201 of 1,886 | 6 | 6.8 | $1.8M | 184 | 5 |
| Spas and skin care | 72 | #177 of 1,769 | 6 | 6.8 | $1.4M | 161 | Under 3 |
| Pet businesses | 71 | #260 of 2,200 | 10 | 11.3 | $816K | 93 | 4 |
| Real estate agents and brokers | 69 | #246 of 2,176 | 14 | 15.9 | Index only | 199 | 7 |
| Gyms, studios and classes | 68 | #327 of 2,088 | 13 | 14.7 | $664K | 100 | Under 3 |
| Pizza | 67 | #420 of 2,090 | 7 | 7.9 | $4.7M | 93 | 13 |
| Fast food and sandwich shops | 67 | #491 of 2,222 | 11 | 12.5 | $3M | 98 | 13 |
| Real estate | 63 | #457 of 2,229 | 18 | 20.4 | Index only | 195 | 16 |
| Gas stations | 62 | #683 of 2,358 | 16 | 18.2 | $1.8M | 77 | 11 |
| Pet grooming and boarding | 56 | #593 of 1,461 | 5 | 5.7 | $1.6M | 64 | Under 3 |
| Convenience stores | 56 | #892 of 2,261 | 7 | 7.9 | $7.4M | 94 | 5 |
| Car washes and detailing | 53 | #654 of 1,451 | 5 | 5.7 | $2.3M | 91 | 4 |
| Sit-down restaurants | 53 | #1,047 of 2,405 | 46 | 52.2 | $717K | 108 | 17 |
| Restaurants and cafes | 51 | #1,165 of 2,405 | 99 | 112.3 | $333K | 90 | 34 |
| Grocery and convenience stores | 48 | #1,289 of 2,402 | 19 | 21.6 | $2.7M | 81 | 10 |
| Martial arts and dance studios | 45 | #832 of 1,334 | 7 | 7.9 | $1.2M | 61 | Under 3 |
| Coffee shops and cafes | 45 | #1,228 of 2,063 | 17 | 19.3 | $1.9M | 52 | 4 |
| Grocery stores | 41 | #1,334 of 2,070 | 9 | 10.2 | $5.8M | 62 | 5 |
| Barbershops | Not scored | Not scored | 4 | 4.5 | $2.1M | 112 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.5 | $5.9M | 124 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.5 | $2.7M | 163 | 10 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.5 | $2.7M | 87 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.5 | $2.7M | 113 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.5 | $2.9M | 114 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.4 | $3.7M | 57 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 3.4 | $6.9M | 551 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.4 | Index only | 130 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.3 | $5.4M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 2.3 | $7.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.3 | $7.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.3 | $4.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.3 | $5.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $4.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.3 | $5.4M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.3 | $11.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.3 | $4.1M | Too few | 4 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $11.4M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.1 | $11M | Too few | 10 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $1,295 | 135 |
| Gasoline and other fuels | $29.4M | $3,340 | 129 |
| Food away from home | $33M | $3,742 | 92 |
| Groceries | $51.9M | $5,883 | 93 |
| Personal care products and services | $8.5M | $960 | 96 |
| Child care and other personal services | $5.4M | $607 | 105 |
| Memberships, classes and admissions | $8.6M | $980 | 100 |
| Medical and dental services | $10.9M | $1,235 | 96 |
| Pets | $8.2M | $926 | 102 |
| Clothing, shoes and related services | $15M | $1,704 | 83 |
| Vehicle insurance | $20.7M | $2,353 | 120 |
| Home repairs, maintenance and insurance | $23.6M | $2,680 | 89 |
| Lawn care, cleaning and other household services | $11M | $1,244 | 88 |
| Rent and homeowner costs | $152M | $17,246 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 25,740+4.7% since 2020
- Households
- 8,814
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.4
- Land area
- 1,782 sq. mi.
- People per square mile
- 14
- Median household income
- $76,260+43.1% vs. 2015–2019, before inflation
- Average household income
- $93,094
- Median home value
- $374,200
- Jobs located here
- 6,510
- Daytime population
- 21,055Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Crook County, OR26,277 people
- Deschutes County, OR206,334 people
- Wheeler County, OR1,485 people
- Wasco County, OR26,552 people
- Sherman County, OR1,938 people
- Hood River County, OR23,905 people
- Gilliam County, OR1,971 people
- Clackamas County, OR423,975 people
Questions
How fast is Jefferson County, OR growing?
Population estimates put Jefferson County at 25,740 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 8,814 households. Against the 2015–2019 survey, median household income rose 43.1%, before inflation.
How much do households in Jefferson County, OR spend?
Households in Jefferson County spend about $152M a year on rent and homeowner costs, $51.9M on groceries and $33M on food away from home. Relative to the U.S., household spending in Jefferson County runs highest on vehicle maintenance and repairs (an index of 135, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Jefferson County, OR?
Of the business types scored in Jefferson County, auto repair shops (84), hair salons (80) and home repair companies (78) have the highest Groundwork market scores. For auto repair shops, that ranks #58 of 2,378 scored counties.
How does Jefferson County, OR compare with the U.S.?
Median household income in Jefferson County is $76,260, 6% below the U.S. median of $80,734. The population rose 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (75% above the U.S. rate) and lowest for medical and dental practices (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.