Small-town market profile · Oregon
Roseburg, OR area market data
How the Roseburg area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 111,951
- +0.6% since 2020
- Households
- 47,519
- Median household income
- $61,310
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $310,300
- Jobs located here
- 37,255
- Highest market score
- 89
- Funeral homes, #8 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Roseburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Roseburg area has an estimated 111,951 people and 47,519 households. Population estimates put the population change in the Roseburg area from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). Median household income in the Roseburg area is $61,310, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
Relative to the U.S., household spending in the Roseburg area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Of the business types scored in the Roseburg area, funeral homes (89), child care centers and preschools (80) and mortgage brokers and lenders (77) have the highest Groundwork market scores. For funeral homes, that ranks #8 of 365 scored small-town markets.
The Roseburg area is made up of one county, Douglas County. Against the U.S., map listings per household run highest for gas stations (37% above the U.S. rate) and lowest for nail salons (62% below the U.S. rate).
All 56 business types in the Roseburg area
Highest Groundwork market score first. Each score compares the Roseburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 89 | #8 of 365 | 10 | 2.1 | $894K | 132 | 4 |
| Child care and preschools | 80 | #17 of 454 | 13 | 2.7 | $1.9M | 185 | 18 |
| Mortgage brokers and lenders | 77 | #10 of 177 | 8 | 1.7 | Index only | 246 | 4 |
| Gyms | 77 | #20 of 506 | 18 | 3.8 | $2.2M | 170 | 9 |
| Collision repair and body shops | 74 | #43 of 387 | 14 | 2.9 | $3.7M | 120 | 9 |
| Veterinarians | 73 | #39 of 398 | 15 | 3.2 | $2.6M | 97 | 12 |
| Salons, barbers and spas | 72 | #40 of 538 | 134 | 28.2 | $313K | 147 | 16 |
| Hair salons | 72 | #46 of 538 | 83 | 17.5 | $505K | 117 | 8 |
| Nail salons | 71 | #49 of 387 | 11 | 2.3 | $3.8M | 228 | Under 3 |
| Tire shops | 71 | #70 of 431 | 12 | 2.5 | $4.3M | 172 | 10 |
| Gyms, studios and classes | 70 | #49 of 535 | 41 | 8.6 | $971K | 147 | 16 |
| Barbershops | 70 | #69 of 377 | 12 | 2.5 | $3.5M | 185 | Under 3 |
| Car washes and detailing | 70 | #76 of 441 | 22 | 4.6 | $2.4M | 93 | 3 |
| Spas and skin care | 68 | #76 of 504 | 26 | 5.5 | $1.6M | 184 | 6 |
| Pet grooming and boarding | 67 | #66 of 387 | 18 | 3.8 | $2.2M | 87 | 9 |
| Clothing, shoes and laundry | 66 | #124 of 536 | 47 | 9.9 | $1.6M | 182 | 11 |
| Clothing and shoe stores | 65 | #135 of 536 | 32 | 6.7 | $2.3M | 185 | 11 |
| Martial arts and dance studios | 64 | #89 of 378 | 20 | 4.2 | $2M | 99 | 7 |
| Optometrists and eye care | 64 | #93 of 400 | 16 | 3.4 | $3.4M | 108 | 7 |
| Electricians | 63 | #66 of 295 | 6 | 1.3 | $19.7M | 164 | 30 |
| Auto repair and car care | 63 | #151 of 538 | 173 | 36.4 | $299K | 111 | 80 |
| Insurance agencies | 63 | #152 of 537 | 51 | 10.7 | $1.9M | 150 | 41 |
| Pet stores | 62 | #55 of 220 | 12 | 2.5 | $3.3M | 73 | 5 |
| Chiropractors | 62 | #120 of 426 | 18 | 3.8 | $3M | 126 | 12 |
| Gas stations | 62 | #148 of 536 | 71 | 14.9 | $1.9M | 80 | 44 |
| Property management | 61 | #46 of 180 | 11 | 2.3 | Index only | 126 | 17 |
| Physical therapy | 60 | #131 of 400 | 19 | 4.0 | $2.8M | 118 | 12 |
| Auto repair shops | 59 | #175 of 538 | 106 | 22.3 | $488K | 110 | 61 |
| Pizza | 58 | #166 of 520 | 32 | 6.7 | $5M | 99 | 84 |
| House cleaning | 56 | #51 of 142 | 8 | 1.7 | $6.9M | 108 | 19 |
| Laundromats | 56 | #52 of 150 | 7 | 1.5 | $10.7M | 86 | Under 3 |
| HVAC and plumbing | 56 | #166 of 476 | 26 | 5.5 | $4.6M | 96 | 34 |
| Primary care and pediatrics | 55 | #195 of 458 | 20 | 4.2 | $2.7M | 152 | 70 |
| Home repair trades | 55 | #199 of 526 | 42 | 8.8 | $2.8M | 116 | 79 |
| Doctors, dentists and clinics | 54 | #229 of 538 | 240 | 50.5 | $225K | 148 | 143 |
| Pet businesses | 53 | #237 of 527 | 60 | 12.6 | $662K | 75 | 26 |
| Fast food and sandwich shops | 53 | #249 of 537 | 61 | 12.8 | $2.6M | 87 | 84 |
| Roofing and gutters | 51 | #134 of 288 | 10 | 2.1 | $11.8M | 140 | 15 |
| Bakeries and dessert shops | 50 | #253 of 507 | 30 | 6.3 | $5.4M | 130 | 32 |
| Landscaping and lawn care | 47 | #212 of 399 | 19 | 4.0 | $2.9M | 99 | 46 |
| Lawn, cleaning and pest control | 46 | #266 of 481 | 30 | 6.3 | $1.8M | 110 | 74 |
| Sit-down restaurants | 45 | #322 of 538 | 234 | 49.2 | $690K | 104 | 91 |
| Real estate | 44 | #335 of 536 | 132 | 27.8 | Index only | 134 | 73 |
| Real estate agents and brokers | 42 | #360 of 533 | 111 | 23.4 | Index only | 127 | 45 |
| Restaurants and cafes | 41 | #364 of 538 | 490 | 103.1 | $330K | 89 | 207 |
| Dentists and orthodontists | 36 | #397 of 526 | 53 | 11.2 | $1M | 104 | 39 |
| Convenience stores | 35 | #410 of 529 | 49 | 10.3 | $5.4M | 69 | 47 |
| Grocery stores | 34 | #402 of 506 | 41 | 8.6 | $6.5M | 69 | 24 |
| Grocery and convenience stores | 34 | #421 of 538 | 109 | 22.9 | $2.4M | 72 | 71 |
| Coffee shops and cafes | 31 | #461 of 529 | 64 | 13.5 | $2.5M | 68 | 32 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $18.4M | 180 | 9 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $13.3M | 327 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $25.9M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $75.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $54.1M | Too few | 3 |
Household spending in the Roseburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.7M | $1,088 | 114 |
| Gasoline and other fuels | $135.4M | $2,850 | 110 |
| Food away from home | $161.5M | $3,400 | 84 |
| Groceries | $264.7M | $5,570 | 88 |
| Personal care products and services | $41.9M | $883 | 88 |
| Child care and other personal services | $24.2M | $508 | 88 |
| Memberships, classes and admissions | $39.8M | $838 | 85 |
| Medical and dental services | $54.1M | $1,138 | 88 |
| Pets | $39.7M | $836 | 92 |
| Clothing, shoes and related services | $75.1M | $1,581 | 77 |
| Vehicle insurance | $96.2M | $2,025 | 103 |
| Home repairs, maintenance and insurance | $118.5M | $2,493 | 83 |
| Lawn care, cleaning and other household services | $55.2M | $1,161 | 82 |
| Rent and homeowner costs | $768.5M | $16,172 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Roseburg area
- Population, 2025 estimate
- 111,951+0.6% since 2020
- Households
- 47,519
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 5,036 sq. mi.
- People per square mile
- 22
- Median household income
- $61,310+29.7% vs. 2015–2019, before inflation
- Average household income
- $82,417
- Median home value
- $310,300
- Jobs located here
- 37,255
- Daytime population
- 106,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roseburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Roseburg area 1
- Douglas County, OR112,072 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Roseburg, OR area growing?
Population estimates put the Roseburg area at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Median household income rose 29.7% from the 2015–2019 survey, before inflation.
How much do households in the Roseburg, OR area spend?
Households in the Roseburg area spend about $768.5M a year on rent and homeowner costs, $264.7M on groceries and $161.5M on food away from home. Set against the U.S., households in the Roseburg area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
Which business types have the highest market scores in the Roseburg, OR area?
The highest Groundwork market scores in the Roseburg area are for funeral homes (89), child care centers and preschools (80) and mortgage brokers and lenders (77). The Roseburg area ranks #8 of 365 scored small-town markets for funeral homes.
How does the Roseburg, OR area compare with the U.S.?
The median household income in the Roseburg area is $61,310 a year, 24% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $310,300, against $332,700 for the U.S. For its number of households, the Roseburg area has the most map listings, relative to the U.S., for gas stations (37% above the U.S. rate) and the fewest for nail salons (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Roseburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roseburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Roseburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.