County profile · Oregon
Tillamook County, OR market data
Population, household spending and competition for 56 business types in Tillamook County, each scored against other counties.
- Population, 2025
- 27,384
- −0.3% since 2020
- Households
- 11,936
- Median household income
- $69,105
- +38.5% vs. 2015–2019, before inflation
- Median home value
- $430,200
- Jobs located here
- 9,679
- Highest market score
- 68
- Auto repair and car care, #422 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Tillamook County by name and distance, and the households and spending within reach. Or open the report at the center of Tillamook County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,384 people live in Tillamook County, in 11,936 households. Population estimates show Tillamook County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Tillamook County is $69,105 a year, 14% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Tillamook County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
The highest Groundwork market scores in Tillamook County are for auto repair and car care businesses (68), child care centers and preschools (67) and gyms and studios (67). Tillamook County ranks #422 of 2,401 scored counties for auto repair and car care businesses.
For its number of households, Tillamook County has the most map listings, relative to the U.S., for coffee shops and cafes (3.3 times the U.S. rate) and the fewest for clothing and shoe stores (48% below the U.S. rate).
All 56 business types in Tillamook County
Highest Groundwork market score first. Each score compares Tillamook County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 68 | #422 of 2,401 | 34 | 28.5 | $360K | 134 | 12 |
| Child care and preschools | 67 | #337 of 1,611 | 6 | 5.0 | $1.1M | 111 | 5 |
| Gyms, studios and classes | 67 | #349 of 2,088 | 14 | 11.7 | $774K | 117 | 3 |
| Auto repair shops | 66 | #494 of 2,378 | 22 | 18.4 | $556K | 125 | 8 |
| Fast food and sandwich shops | 63 | #599 of 2,222 | 10 | 8.4 | $4.2M | 139 | 19 |
| Gas stations | 58 | #820 of 2,358 | 11 | 9.2 | $2.9M | 121 | 11 |
| Insurance agencies | 58 | #832 of 2,272 | 11 | 9.2 | $2M | 163 | 9 |
| Clothing and shoe stores | 55 | #845 of 2,087 | 10 | 8.4 | $2M | 154 | 4 |
| Hair salons | 54 | #956 of 2,339 | 22 | 18.4 | $499K | 116 | Under 3 |
| Physical therapy | 50 | #707 of 1,422 | 5 | 4.2 | $2.8M | 117 | Under 3 |
| Doctors, dentists and clinics | 50 | #1,195 of 2,394 | 82 | 68.7 | $172K | 113 | 14 |
| Salons, barbers and spas | 49 | #1,212 of 2,385 | 42 | 35.2 | $261K | 123 | Under 3 |
| Pizza | 47 | #1,151 of 2,090 | 11 | 9.2 | $3.9M | 76 | 19 |
| Clothing, shoes and laundry | 47 | #1,236 of 2,210 | 19 | 15.9 | $1M | 117 | 4 |
| Pet businesses | 47 | #1,256 of 2,200 | 19 | 15.9 | $549K | 63 | 5 |
| Dentists and orthodontists | 46 | #1,092 of 1,886 | 12 | 10.1 | $1.2M | 119 | 8 |
| Landscaping and lawn care | 44 | #889 of 1,493 | 6 | 5.0 | $2.4M | 81 | 10 |
| Spas and skin care | 38 | #1,318 of 1,769 | 12 | 10.1 | $914K | 104 | Under 3 |
| Real estate | 38 | #1,725 of 2,229 | 35 | 29.3 | Index only | 131 | 36 |
| Martial arts and dance studios | 37 | #1,007 of 1,334 | 8 | 6.7 | $1.4M | 67 | 3 |
| Real estate agents and brokers | 36 | #1,795 of 2,176 | 32 | 26.8 | Index only | 114 | 20 |
| Optometrists and eye care | 35 | #996 of 1,302 | 5 | 4.2 | $2.8M | 90 | 3 |
| Lawn, cleaning and pest control | 35 | #1,416 of 1,771 | 11 | 9.2 | $1.3M | 78 | 16 |
| Veterinarians | 34 | #1,117 of 1,485 | 6 | 5.0 | $1.7M | 64 | 5 |
| Convenience stores | 31 | #1,772 of 2,261 | 15 | 12.6 | $4.5M | 58 | 6 |
| Sit-down restaurants | 19 | #2,327 of 2,405 | 92 | 77.1 | $462K | 70 | 50 |
| Restaurants and cafes | 18 | #2,336 of 2,405 | 213 | 178.5 | $199K | 54 | 87 |
| Grocery stores | 17 | #1,928 of 2,070 | 19 | 15.9 | $3.6M | 39 | 10 |
| Grocery and convenience stores | 17 | #2,280 of 2,402 | 55 | 46.1 | $1.2M | 37 | 16 |
| Bakeries and dessert shops | 15 | #1,861 of 1,889 | 23 | 19.3 | $1.8M | 45 | 21 |
| Coffee shops and cafes | 15 | #2,031 of 2,063 | 43 | 36.0 | $988K | 27 | 18 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.4 | $3.1M | 122 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 3.4 | $3.6M | 56 | 6 |
| Nail salons | Not scored | Not scored | 4 | 3.4 | $2.7M | 164 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.4 | $2.6M | 103 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.5 | $3.7M | 194 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 2.5 | $3.6M | 277 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 2.5 | $10.3M | 423 | 15 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $6.5M | 52 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.5 | Index only | 170 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.5 | $3.5M | 77 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.5 | $3.6M | 89 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.7 | $15.4M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 1.7 | $6.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.7 | $7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $14.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $19.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.8 | $2.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.8 | $14.1M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $30.8M | Too few | 4 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 12 |
Household spending in Tillamook County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.2M | $1,026 | 107 |
| Gasoline and other fuels | $31.8M | $2,663 | 103 |
| Food away from home | $42.5M | $3,558 | 87 |
| Groceries | $68.2M | $5,715 | 90 |
| Personal care products and services | $11M | $919 | 91 |
| Child care and other personal services | $6.6M | $557 | 96 |
| Memberships, classes and admissions | $10.8M | $907 | 92 |
| Medical and dental services | $14.1M | $1,181 | 92 |
| Pets | $10.4M | $874 | 96 |
| Clothing, shoes and related services | $19.5M | $1,637 | 80 |
| Vehicle insurance | $22.5M | $1,885 | 96 |
| Home repairs, maintenance and insurance | $30.8M | $2,581 | 86 |
| Lawn care, cleaning and other household services | $14.3M | $1,199 | 85 |
| Rent and homeowner costs | $199.1M | $16,680 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tillamook County
- Population, 2025 estimate
- 27,384−0.3% since 2020
- Households
- 11,936
- Median age
- 48.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,103 sq. mi.
- People per square mile
- 25
- Median household income
- $69,105+38.5% vs. 2015–2019, before inflation
- Average household income
- $87,737
- Median home value
- $430,200
- Jobs located here
- 9,679
- Daytime population
- 24,993Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tillamook County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tillamook County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Yamhill County, OR108,734 people
- Clatsop County, OR41,363 people
- Washington County, OR603,947 people
- Polk County, OR89,662 people
- Lincoln County, OR50,964 people
- Columbia County, OR53,493 people
- Marion County, OR349,244 people
- Multnomah County, OR801,477 people
Questions
How fast is Tillamook County, OR growing?
Population estimates put Tillamook County at 27,384 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 11,936 households. Against the 2015–2019 survey, median household income rose 38.5%, before inflation.
How much do households in Tillamook County, OR spend?
Households in Tillamook County spend about $199.1M a year on rent and homeowner costs, $68.2M on groceries and $42.5M on food away from home. Relative to the U.S., household spending in Tillamook County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Which business types have the highest market scores in Tillamook County, OR?
Of the business types scored in Tillamook County, auto repair and car care businesses (68), child care centers and preschools (67) and gyms and studios (67) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #422 of 2,401 scored counties.
How does Tillamook County, OR compare with the U.S.?
Median household income in Tillamook County is $69,105, 14% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $430,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (3.3 times the U.S. rate) and lowest for clothing and shoe stores (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Tillamook County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tillamook County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tillamook County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tillamook County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.