County profile · Oregon
Hood River County, OR market data
How Hood River County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,720
- −0.7% since 2020
- Households
- 8,939
- Median household income
- $88,947
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $660,000
- Jobs located here
- 13,643
- Highest market score
- 62
- Auto repair and car care, #660 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Hood River County by name and distance, and the households and spending within reach. Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hood River County has an estimated 23,720 people and 8,939 households. Population estimates put the population change in Hood River County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. Median household income in Hood River County is $88,947, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
Relative to the U.S., household spending in Hood River County runs highest on child care and other personal services (an index of 139, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Of the business types scored in Hood River County, auto repair and car care businesses (62), auto repair shops (57) and fast food and sandwich shops (53) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #660 of 2,401 scored counties.
Hood River County is part of the Hood River area. Against the U.S., map listings per household run highest for primary care and pediatric clinics (3.7 times the U.S. rate) and lowest for fast food and sandwich shops (16% below the U.S. rate).
All 56 business types in Hood River County
Highest Groundwork market score first. Each score compares Hood River County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 62 | #660 of 2,401 | 34 | 38.0 | $317K | 118 | 13 |
| Auto repair shops | 57 | #839 of 2,378 | 19 | 21.3 | $567K | 127 | 12 |
| Fast food and sandwich shops | 53 | #1,007 of 2,222 | 10 | 11.2 | $3.9M | 128 | 29 |
| Gyms | 51 | #869 of 1,792 | 9 | 10.1 | $1.3M | 100 | 4 |
| Pizza | 50 | #1,005 of 2,090 | 7 | 7.8 | $5.6M | 110 | 29 |
| HVAC and plumbing | 43 | #1,120 of 1,707 | 9 | 10.1 | $3.1M | 65 | 7 |
| Hair salons | 43 | #1,534 of 2,339 | 30 | 33.6 | $329K | 76 | 4 |
| Pet grooming and boarding | 41 | #947 of 1,461 | 7 | 7.8 | $1.4M | 55 | Under 3 |
| Landscaping and lawn care | 39 | #1,041 of 1,493 | 6 | 6.7 | $2.1M | 73 | 12 |
| Gyms, studios and classes | 38 | #1,549 of 2,088 | 20 | 22.4 | $588K | 89 | 13 |
| Pet businesses | 37 | #1,661 of 2,200 | 23 | 25.7 | $428K | 49 | 5 |
| Martial arts and dance studios | 36 | #1,018 of 1,334 | 7 | 7.8 | $1.7M | 83 | 9 |
| Salons, barbers and spas | 36 | #1,918 of 2,385 | 56 | 62.6 | $176K | 83 | 9 |
| Veterinarians | 34 | #1,118 of 1,485 | 6 | 6.7 | $1.6M | 60 | 5 |
| Pet stores | 32 | #762 of 974 | 5 | 5.6 | $2M | 43 | Under 3 |
| Insurance agencies | 32 | #1,737 of 2,272 | 15 | 16.8 | $1.2M | 100 | 12 |
| Home repair trades | 32 | #1,800 of 2,057 | 17 | 19.0 | $1.6M | 68 | 21 |
| Gas stations | 32 | #1,892 of 2,358 | 18 | 20.1 | $1.5M | 62 | 15 |
| Clothing, shoes and laundry | 31 | #1,826 of 2,210 | 27 | 30.2 | $661K | 75 | 10 |
| Spas and skin care | 30 | #1,531 of 1,769 | 17 | 19.0 | $581K | 66 | 3 |
| Clothing and shoe stores | 30 | #1,718 of 2,087 | 20 | 22.4 | $893K | 70 | 10 |
| Physical therapy | 29 | #1,233 of 1,422 | 9 | 10.1 | $1.4M | 58 | 5 |
| Lawn, cleaning and pest control | 29 | #1,602 of 1,771 | 11 | 12.3 | $1.2M | 70 | 24 |
| Grocery stores | 29 | #1,681 of 2,070 | 11 | 12.3 | $5.2M | 56 | 10 |
| Child care and preschools | 28 | #1,379 of 1,611 | 15 | 16.8 | $482K | 48 | 22 |
| Bakeries and dessert shops | 28 | #1,679 of 1,889 | 13 | 14.5 | $3M | 72 | 20 |
| Grocery and convenience stores | 28 | #2,022 of 2,402 | 33 | 36.9 | $1.7M | 51 | 13 |
| Electricians | 27 | #1,031 of 1,160 | 5 | 5.6 | $5.6M | 47 | 10 |
| Real estate agents and brokers | 27 | #2,099 of 2,176 | 46 | 51.5 | Index only | 69 | 23 |
| Mortgage brokers and lenders | 26 | #833 of 887 | 9 | 10.1 | Index only | 49 | 3 |
| Real estate | 26 | #2,170 of 2,229 | 61 | 68.2 | Index only | 65 | 42 |
| Sit-down restaurants | 25 | #2,210 of 2,405 | 100 | 111.9 | $390K | 59 | 36 |
| Restaurants and cafes | 24 | #2,221 of 2,405 | 231 | 258.4 | $169K | 46 | 85 |
| Doctors, dentists and clinics | 24 | #2,237 of 2,394 | 145 | 162.2 | $87K | 57 | 58 |
| Primary care and pediatrics | 23 | #1,519 of 1,656 | 24 | 26.8 | $525K | 29 | 31 |
| Dentists and orthodontists | 23 | #1,795 of 1,886 | 22 | 24.6 | $573K | 58 | 15 |
| Coffee shops and cafes | 23 | #1,936 of 2,063 | 31 | 34.7 | $1.3M | 34 | 20 |
| Chiropractors | 22 | #1,412 of 1,490 | 15 | 16.8 | $840K | 35 | 7 |
| Convenience stores | Not scored | Not scored | 4 | 4.5 | $14.3M | 181 | 3 |
| House cleaning | Not scored | Not scored | 4 | 4.5 | $3.2M | 50 | 12 |
| Nail salons | Not scored | Not scored | 4 | 4.5 | $2.5M | 148 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.5 | $3.1M | 101 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.5 | $2.7M | 108 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.5 | $2.9M | 72 | 4 |
| Barbershops | Not scored | Not scored | 3 | 3.4 | $3.3M | 174 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.4 | $3.6M | 142 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3.6M | 116 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 3.4 | Index only | 22 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.4 | Index only | 104 | 10 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.4 | $9.3M | 110 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.2 | $650K | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 2.2 | $6.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $17.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $12.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hood River County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.8M | $1,205 | 126 |
| Gasoline and other fuels | $26.7M | $2,986 | 115 |
| Food away from home | $39M | $4,361 | 107 |
| Groceries | $57.2M | $6,394 | 101 |
| Personal care products and services | $9.9M | $1,104 | 110 |
| Child care and other personal services | $7.2M | $809 | 139 |
| Memberships, classes and admissions | $11.8M | $1,315 | 134 |
| Medical and dental services | $12.6M | $1,409 | 109 |
| Pets | $9.8M | $1,100 | 121 |
| Clothing, shoes and related services | $17.9M | $1,998 | 97 |
| Vehicle insurance | $18.7M | $2,096 | 107 |
| Home repairs, maintenance and insurance | $28M | $3,127 | 104 |
| Lawn care, cleaning and other household services | $12.9M | $1,439 | 102 |
| Rent and homeowner costs | $172.8M | $19,333 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hood River County
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hood River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Wasco County, OR26,552 people
- Sherman County, OR1,938 people
- Multnomah County, OR801,477 people
- Clackamas County, OR423,975 people
- Washington County, OR603,947 people
- Columbia County, OR53,493 people
- Gilliam County, OR1,971 people
- Jefferson County, OR25,203 people
Questions
How fast is Hood River County, OR growing?
Population estimates put Hood River County at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. Median household income rose 35.4% from the 2015–2019 survey, before inflation.
How much do households in Hood River County, OR spend?
Households in Hood River County spend about $172.8M a year on rent and homeowner costs, $57.2M on groceries and $39M on food away from home. Set against the U.S., households in Hood River County spend the most on child care and other personal services (an index of 139, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
Which business types have the highest market scores in Hood River County, OR?
The highest Groundwork market scores in Hood River County are for auto repair and car care businesses (62), auto repair shops (57) and fast food and sandwich shops (53). Hood River County ranks #660 of 2,401 scored counties for auto repair and car care businesses.
How does Hood River County, OR compare with the U.S.?
The median household income in Hood River County is $88,947 a year, 10% above the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $660,000, against $332,700 for the U.S. For its number of households, Hood River County has the most map listings, relative to the U.S., for primary care and pediatric clinics (3.7 times the U.S. rate) and the fewest for fast food and sandwich shops (16% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Hood River County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hood River County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Hood River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.