County profile · Oregon
Lincoln County, OR market data
How Lincoln County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 50,636
- +0.3% since 2020
- Households
- 23,115
- Median household income
- $63,165
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $410,800
- Jobs located here
- 16,986
- Highest market score
- 71
- Veterinarians, #255 of 1,485 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County has an estimated 50,636 people and 23,115 households. Population estimates show Lincoln County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Lincoln County is $63,165, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in Lincoln County, veterinarians (71), martial arts and dance studios (69) and physical therapy clinics (69) have the highest Groundwork market scores. For veterinarians, that ranks #255 of 1,485 scored counties.
Lincoln County is part of the Newport area. Against the U.S., map listings per household run highest for coffee shops and cafes (3.1 times the U.S. rate) and lowest for insurance agencies (50% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 71 | #255 of 1,485 | 6 | 2.6 | $3.3M | 119 | 4 |
| Martial arts and dance studios | 69 | #173 of 1,334 | 6 | 2.6 | $3.3M | 164 | Under 3 |
| Physical therapy | 69 | #233 of 1,422 | 6 | 2.6 | $4.4M | 184 | 5 |
| Primary care and pediatrics | 67 | #316 of 1,656 | 10 | 4.3 | $2.7M | 149 | 13 |
| Insurance agencies | 64 | #649 of 2,272 | 18 | 7.8 | $2.3M | 180 | 12 |
| Hair salons | 60 | #689 of 2,339 | 45 | 19.5 | $460K | 107 | 5 |
| Fast food and sandwich shops | 59 | #771 of 2,222 | 18 | 7.8 | $4.4M | 145 | 42 |
| Gas stations | 59 | #787 of 2,358 | 22 | 9.5 | $2.6M | 109 | 16 |
| Chiropractors | 58 | #506 of 1,490 | 8 | 3.5 | $3.3M | 139 | 6 |
| Roofing and gutters | 57 | #426 of 1,177 | 6 | 2.6 | $9.8M | 115 | 3 |
| Barbershops | 55 | #561 of 1,356 | 8 | 3.5 | $2.6M | 137 | Under 3 |
| Spas and skin care | 55 | #693 of 1,769 | 17 | 7.4 | $1.2M | 139 | 4 |
| Salons, barbers and spas | 55 | #900 of 2,385 | 80 | 34.6 | $259K | 122 | 11 |
| Auto repair shops | 55 | #952 of 2,378 | 45 | 19.5 | $489K | 110 | 20 |
| Auto repair and car care | 55 | #967 of 2,401 | 74 | 32.0 | $297K | 111 | 31 |
| Mortgage brokers and lenders | 54 | #340 of 887 | 5 | 2.2 | Index only | 194 | 6 |
| Child care and preschools | 54 | #724 of 1,611 | 14 | 6.1 | $864K | 86 | 12 |
| Doctors, dentists and clinics | 54 | #999 of 2,394 | 112 | 48.5 | $237K | 156 | 46 |
| Nail salons | 50 | #698 of 1,328 | 10 | 4.3 | $2.1M | 124 | Under 3 |
| Gyms, studios and classes | 50 | #1,056 of 2,088 | 32 | 13.8 | $622K | 94 | Under 3 |
| Home repair trades | 48 | #1,122 of 2,057 | 25 | 10.8 | $2.3M | 96 | 32 |
| Convenience stores | 47 | #1,223 of 2,261 | 15 | 6.5 | $8.7M | 110 | 12 |
| Landscaping and lawn care | 46 | #816 of 1,493 | 10 | 4.3 | $2.7M | 93 | 21 |
| Lawn, cleaning and pest control | 46 | #994 of 1,771 | 16 | 6.9 | $1.7M | 101 | 30 |
| HVAC and plumbing | 46 | #1,002 of 1,707 | 16 | 6.9 | $3.7M | 77 | 13 |
| Tire shops | 45 | #903 of 1,530 | 9 | 3.9 | $2.4M | 98 | 5 |
| Dentists and orthodontists | 45 | #1,123 of 1,886 | 22 | 9.5 | $1.2M | 123 | 17 |
| Gyms | 44 | #1,135 of 1,792 | 20 | 8.7 | $995K | 76 | Under 3 |
| Pizza | 42 | #1,363 of 2,090 | 20 | 8.7 | $4M | 78 | 42 |
| Car washes and detailing | 40 | #987 of 1,451 | 11 | 4.8 | $2M | 79 | 4 |
| Pet grooming and boarding | 38 | #1,012 of 1,461 | 11 | 4.8 | $1.8M | 70 | 7 |
| Pet businesses | 38 | #1,605 of 2,200 | 34 | 14.7 | $574K | 65 | 15 |
| Yoga, Pilates and fitness studios | 36 | #612 of 777 | 6 | 2.6 | $3.3M | 82 | Under 3 |
| Optometrists and eye care | 36 | #982 of 1,302 | 10 | 4.3 | $2.7M | 85 | 5 |
| Real estate agents and brokers | 34 | #1,906 of 2,176 | 80 | 34.6 | Index only | 87 | 28 |
| Collision repair and body shops | 31 | #1,082 of 1,327 | 10 | 4.3 | $2.2M | 71 | Under 3 |
| Real estate | 31 | #2,043 of 2,229 | 95 | 41.1 | Index only | 92 | 63 |
| Property management | 29 | #791 of 910 | 9 | 3.9 | Index only | 76 | 26 |
| Grocery and convenience stores | 27 | #2,039 of 2,402 | 59 | 25.5 | $2.2M | 65 | 28 |
| Grocery stores | 20 | #1,888 of 2,070 | 30 | 13.0 | $4.3M | 47 | 16 |
| Pet stores | 18 | #912 of 974 | 11 | 4.8 | $1.8M | 39 | 4 |
| Laundromats | 17 | #726 of 785 | 5 | 2.2 | $7.4M | 59 | Under 3 |
| Restaurants and cafes | 16 | #2,365 of 2,405 | 417 | 180.4 | $191K | 52 | 188 |
| Sit-down restaurants | 16 | #2,372 of 2,405 | 220 | 95.2 | $362K | 55 | 114 |
| Bakeries and dessert shops | 14 | #1,868 of 1,889 | 47 | 20.3 | $1.7M | 41 | 34 |
| Coffee shops and cafes | 14 | #2,037 of 2,063 | 78 | 33.7 | $1M | 28 | 31 |
| Clothing, shoes and laundry | 14 | #2,166 of 2,210 | 75 | 32.4 | $493K | 56 | 33 |
| Clothing and shoe stores | 13 | #2,047 of 2,087 | 59 | 25.5 | $626K | 49 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $1.1M | 156 | 3 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $6.8M | 106 | 9 |
| Electricians | Not scored | Not scored | 3 | 1.3 | $19.5M | 163 | 16 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $11M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $36.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $26.6M | Too few | Under 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22M | $951 | 99 |
| Gasoline and other fuels | $57.3M | $2,478 | 95 |
| Food away from home | $79.7M | $3,450 | 85 |
| Groceries | $130.1M | $5,627 | 89 |
| Personal care products and services | $20.7M | $896 | 89 |
| Child care and other personal services | $12.1M | $524 | 90 |
| Memberships, classes and admissions | $19.9M | $861 | 88 |
| Medical and dental services | $26.6M | $1,150 | 89 |
| Pets | $19.5M | $844 | 93 |
| Clothing, shoes and related services | $36.9M | $1,598 | 78 |
| Vehicle insurance | $40.7M | $1,762 | 90 |
| Home repairs, maintenance and insurance | $58.6M | $2,535 | 84 |
| Lawn care, cleaning and other household services | $27.2M | $1,177 | 83 |
| Rent and homeowner costs | $378.3M | $16,368 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 50,636+0.3% since 2020
- Households
- 23,115
- Median age
- 51.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 981 sq. mi.
- People per square mile
- 52
- Median household income
- $63,165+31.9% vs. 2015–2019, before inflation
- Average household income
- $86,183
- Median home value
- $410,800
- Jobs located here
- 16,986
- Daytime population
- 46,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Tillamook County, OR27,496 people
- Marion County, OR349,244 people
- Yamhill County, OR108,734 people
- Lane County, OR384,207 people
- Washington County, OR603,947 people
Questions
How fast is Lincoln County, OR growing?
Population estimates put Lincoln County at 50,636 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,115 households. Median household income rose 31.9% from the 2015–2019 survey, before inflation.
How much do households in Lincoln County, OR spend?
Households in Lincoln County spend about $378.3M a year on rent and homeowner costs, $130.1M on groceries and $79.7M on food away from home. Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Lincoln County, OR?
The highest Groundwork market scores in Lincoln County are for veterinarians (71), martial arts and dance studios (69) and physical therapy clinics (69). Lincoln County ranks #255 of 1,485 scored counties for veterinarians.
How does Lincoln County, OR compare with the U.S.?
The median household income in Lincoln County is $63,165 a year, 22% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $410,800, against $332,700 for the U.S. For its number of households, Lincoln County has the most map listings, relative to the U.S., for coffee shops and cafes (3.1 times the U.S. rate) and the fewest for insurance agencies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.