County profile · Oregon
Polk County, OR market data
Population, household spending and competition for 56 business types in Polk County, each scored against other counties.
- Population, 2025
- 90,037
- +2.3% since 2020
- Households
- 32,986
- Median household income
- $85,118
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $454,700
- Jobs located here
- 21,249
- Highest market score
- 85
- Martial arts and dance studios, #14 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Polk County by name and distance, and the households and spending within reach. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 90,037 people live in Polk County, in 32,986 households. Population estimates show Polk County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Polk County is $85,118 a year, 5% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Polk County spend the most on child care and other personal services (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
The highest Groundwork market scores in Polk County are for martial arts and dance studios (85), auto repair shops (85) and collision repair and body shops (84). Polk County ranks #14 of 1,334 scored counties for martial arts and dance studios.
Polk County is part of the Salem metro area. For its number of households, Polk County has the most map listings, relative to the U.S., for landscaping and lawn care companies (33% above the U.S. rate) and the fewest for clothing and shoe stores (70% below the U.S. rate).
All 56 business types in Polk County
Highest Groundwork market score first. Each score compares Polk County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 85 | #14 of 1,334 | 12 | 3.6 | $3.1M | 156 | 3 |
| Auto repair shops | 85 | #45 of 2,378 | 33 | 10.0 | $1.1M | 258 | 19 |
| Collision repair and body shops | 84 | #34 of 1,327 | 7 | 2.1 | $5.4M | 175 | 5 |
| Auto repair and car care | 83 | #76 of 2,401 | 67 | 20.3 | $565K | 210 | 34 |
| Primary care and pediatrics | 82 | #67 of 1,656 | 11 | 3.3 | $4M | 222 | 16 |
| Nail salons | 81 | #34 of 1,328 | 7 | 2.1 | $4.9M | 292 | Under 3 |
| Veterinarians | 81 | #71 of 1,485 | 8 | 2.4 | $4.2M | 154 | 7 |
| Gas stations | 81 | #122 of 2,358 | 15 | 4.5 | $6.4M | 268 | 14 |
| Clothing and shoe stores | 81 | #139 of 2,087 | 16 | 4.9 | $3.8M | 300 | 3 |
| Grocery stores | 81 | #166 of 2,070 | 15 | 4.5 | $13.6M | 146 | 7 |
| Optometrists and eye care | 79 | #61 of 1,302 | 8 | 2.4 | $5.4M | 174 | 4 |
| Clothing, shoes and laundry | 79 | #151 of 2,210 | 25 | 7.6 | $2.4M | 277 | 8 |
| Chiropractors | 78 | #80 of 1,490 | 9 | 2.7 | $4.8M | 202 | 7 |
| Hair salons | 77 | #117 of 2,339 | 47 | 14.2 | $727K | 169 | 13 |
| Dentists and orthodontists | 75 | #157 of 1,886 | 25 | 7.6 | $1.7M | 177 | 16 |
| Pizza | 75 | #168 of 2,090 | 20 | 6.1 | $6.7M | 133 | 53 |
| Doctors, dentists and clinics | 75 | #202 of 2,394 | 111 | 33.7 | $393K | 257 | 57 |
| Fast food and sandwich shops | 74 | #249 of 2,222 | 33 | 10.0 | $4.1M | 134 | 53 |
| Pet businesses | 72 | #217 of 2,200 | 30 | 9.1 | $1.1M | 127 | 18 |
| Grocery and convenience stores | 72 | #383 of 2,402 | 47 | 14.2 | $4.3M | 128 | 21 |
| Insurance agencies | 72 | #409 of 2,272 | 27 | 8.2 | $2.5M | 199 | 21 |
| Pet stores | 71 | #151 of 974 | 5 | 1.5 | $6.7M | 148 | 3 |
| Salons, barbers and spas | 71 | #254 of 2,385 | 88 | 26.7 | $388K | 182 | 26 |
| Sit-down restaurants | 71 | #347 of 2,405 | 147 | 44.6 | $916K | 138 | 50 |
| Home repair trades | 70 | #203 of 2,057 | 22 | 6.7 | $4.3M | 177 | 57 |
| Car washes and detailing | 70 | #223 of 1,451 | 7 | 2.1 | $5.4M | 215 | 7 |
| Child care and preschools | 70 | #248 of 1,611 | 10 | 3.0 | $2.4M | 235 | 25 |
| Gyms, studios and classes | 70 | #249 of 2,088 | 44 | 13.3 | $857K | 130 | 15 |
| Spas and skin care | 69 | #245 of 1,769 | 22 | 6.7 | $1.6M | 177 | 7 |
| Bakeries and dessert shops | 68 | #309 of 1,889 | 21 | 6.4 | $6.4M | 155 | 21 |
| Yoga, Pilates and fitness studios | 67 | #121 of 777 | 5 | 1.5 | $7.5M | 186 | 12 |
| HVAC and plumbing | 66 | #289 of 1,707 | 15 | 4.5 | $6.3M | 133 | 30 |
| Pet grooming and boarding | 66 | #320 of 1,461 | 12 | 3.6 | $2.8M | 110 | 8 |
| Real estate agents and brokers | 66 | #322 of 2,176 | 44 | 13.3 | Index only | 251 | 39 |
| Mortgage brokers and lenders | 64 | #179 of 887 | 5 | 1.5 | Index only | 309 | 9 |
| Barbershops | 64 | #356 of 1,356 | 11 | 3.3 | $3.1M | 165 | 3 |
| Physical therapy | 62 | #397 of 1,422 | 17 | 5.2 | $2.6M | 107 | 10 |
| Gyms | 62 | #454 of 1,792 | 27 | 8.2 | $1.4M | 107 | 12 |
| Real estate | 62 | #496 of 2,229 | 64 | 19.4 | Index only | 217 | 67 |
| Convenience stores | 61 | #712 of 2,261 | 25 | 7.6 | $8.1M | 103 | 14 |
| Restaurants and cafes | 61 | #730 of 2,405 | 342 | 103.7 | $394K | 106 | 124 |
| Property management | 59 | #305 of 910 | 11 | 3.3 | Index only | 99 | 12 |
| Lawn, cleaning and pest control | 54 | #714 of 1,771 | 26 | 7.9 | $1.7M | 101 | 52 |
| Coffee shops and cafes | 53 | #898 of 2,063 | 35 | 10.6 | $3.8M | 104 | 21 |
| Landscaping and lawn care | 47 | #798 of 1,493 | 21 | 6.4 | $2.1M | 72 | 31 |
| Funeral homes | Not scored | Not scored | 4 | 1.2 | $1.3M | 196 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.2 | Index only | 57 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.2 | $11M | 172 | 21 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.2 | $23.7M | 280 | 13 |
| Tire shops | Not scored | Not scored | 4 | 1.2 | $9.5M | 378 | 3 |
| Electricians | Not scored | Not scored | 3 | 0.9 | $31.6M | 263 | 14 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $20.4M | 163 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $12.6M | 92 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.5M | Too few | 5 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $44.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Polk County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.9M | $1,148 | 120 |
| Gasoline and other fuels | $96M | $2,911 | 112 |
| Food away from home | $134.7M | $4,083 | 100 |
| Groceries | $203.3M | $6,162 | 98 |
| Personal care products and services | $34.2M | $1,035 | 103 |
| Child care and other personal services | $23.6M | $715 | 123 |
| Memberships, classes and admissions | $37.7M | $1,144 | 116 |
| Medical and dental services | $43.6M | $1,321 | 103 |
| Pets | $33.5M | $1,015 | 112 |
| Clothing, shoes and related services | $61.1M | $1,851 | 90 |
| Vehicle insurance | $67.3M | $2,041 | 104 |
| Home repairs, maintenance and insurance | $94.7M | $2,870 | 95 |
| Lawn care, cleaning and other household services | $44.1M | $1,337 | 95 |
| Rent and homeowner costs | $602.5M | $18,265 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Polk County
- Population, 2025 estimate
- 90,037+2.3% since 2020
- Households
- 32,986
- Median age
- 39.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 741 sq. mi.
- People per square mile
- 121
- Median household income
- $85,118+35.8% vs. 2015–2019, before inflation
- Average household income
- $107,909
- Median home value
- $454,700
- Jobs located here
- 21,249
- Daytime population
- 71,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Marion County, OR349,244 people
- Yamhill County, OR108,734 people
- Benton County, OR96,303 people
- Linn County, OR130,706 people
- Lincoln County, OR50,964 people
- Washington County, OR603,947 people
- Clackamas County, OR423,975 people
- Tillamook County, OR27,496 people
Questions
How fast is Polk County, OR growing?
Population estimates put Polk County at 90,037 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 32,986 households. Against the 2015–2019 survey, median household income rose 35.8%, before inflation.
How much do households in Polk County, OR spend?
Households in Polk County spend about $602.5M a year on rent and homeowner costs, $203.3M on groceries and $134.7M on food away from home. Relative to the U.S., household spending in Polk County runs highest on child care and other personal services (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Which business types have the highest market scores in Polk County, OR?
Of the business types scored in Polk County, martial arts and dance studios (85), auto repair shops (85) and collision repair and body shops (84) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #14 of 1,334 scored counties.
How does Polk County, OR compare with the U.S.?
Median household income in Polk County is $85,118, 5% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $454,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (33% above the U.S. rate) and lowest for clothing and shoe stores (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Polk County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.