County profile · Oregon
Lane County, OR market data
Population, household spending and competition for 56 business types in Lane County, each scored against other counties.
- Population, 2025
- 381,584
- −0.7% since 2020
- Households
- 160,445
- Median household income
- $71,544
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $430,600
- Jobs located here
- 156,880
- Highest market score
- 73
- Funeral homes, #173 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Lane County by name and distance, and the households and spending within reach. Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 381,584 people live in Lane County, in 160,445 households. Population estimates show Lane County declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in Lane County is $71,544 a year, 11% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lane County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
The highest Groundwork market scores in Lane County are for funeral homes (73), tire shops (69) and nail salons (65). Lane County ranks #173 of 1,472 scored counties for funeral homes.
Lane County is part of the Eugene-Springfield metro area. For its number of households, Lane County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (80% above the U.S. rate) and the fewest for tire shops (50% below the U.S. rate).
All 56 business types in Lane County
Highest Groundwork market score first. Each score compares Lane County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 73 | #173 of 1,472 | 19 | 1.2 | $1.3M | 185 | 5 |
| Tire shops | 69 | #291 of 1,530 | 31 | 1.9 | $5.2M | 206 | 21 |
| Nail salons | 65 | #264 of 1,328 | 59 | 3.7 | $2.6M | 153 | 17 |
| Gyms | 65 | #352 of 1,792 | 93 | 5.8 | $1.6M | 126 | 42 |
| Dry cleaners | 64 | #111 of 507 | 7 | 0.4 | $38.4M | 245 | 5 |
| Optometrists and eye care | 63 | #342 of 1,302 | 50 | 3.1 | $3.9M | 124 | 18 |
| Barbershops | 63 | #386 of 1,356 | 61 | 3.8 | $2.5M | 131 | 5 |
| Gas stations | 63 | #613 of 2,358 | 135 | 8.4 | $3.1M | 129 | 81 |
| Oil change and quick lube | 62 | #135 of 479 | 7 | 0.4 | $22.9M | 167 | 11 |
| HVAC and plumbing | 61 | #450 of 1,707 | 71 | 4.4 | $5.9M | 125 | 104 |
| Collision repair and body shops | 60 | #427 of 1,327 | 31 | 1.9 | $5.2M | 168 | 45 |
| Car washes and detailing | 59 | #479 of 1,451 | 55 | 3.4 | $2.9M | 116 | 23 |
| Pet grooming and boarding | 59 | #504 of 1,461 | 51 | 3.2 | $2.8M | 111 | 35 |
| Veterinarians | 57 | #558 of 1,485 | 55 | 3.4 | $2.6M | 96 | 43 |
| Hair salons | 57 | #824 of 2,339 | 308 | 19.2 | $489K | 114 | 59 |
| Yoga, Pilates and fitness studios | 56 | #263 of 777 | 33 | 2.1 | $4.6M | 114 | 42 |
| Gyms, studios and classes | 55 | #795 of 2,088 | 198 | 12.3 | $771K | 117 | 87 |
| Pizza | 54 | #853 of 2,090 | 100 | 6.2 | $5.9M | 115 | 310 |
| Martial arts and dance studios | 53 | #574 of 1,334 | 72 | 4.5 | $2.1M | 105 | 45 |
| Pet businesses | 53 | #944 of 2,200 | 180 | 11.2 | $800K | 91 | 95 |
| Child care and preschools | 51 | #789 of 1,611 | 85 | 5.3 | $1.1M | 110 | 130 |
| Fast food and sandwich shops | 51 | #1,093 of 2,222 | 181 | 11.3 | $3.2M | 106 | 310 |
| Auto repair shops | 51 | #1,132 of 2,378 | 292 | 18.2 | $548K | 123 | 191 |
| Auto repair and car care | 51 | #1,165 of 2,401 | 516 | 32.2 | $310K | 116 | 252 |
| Home repair trades | 49 | #1,065 of 2,057 | 172 | 10.7 | $2.5M | 101 | 244 |
| Grocery stores | 48 | #1,078 of 2,070 | 99 | 6.2 | $9.4M | 101 | 69 |
| Home inspectors | 47 | #215 of 415 | 11 | 0.7 | Index only | 94 | 13 |
| Chiropractors | 47 | #827 of 1,490 | 78 | 4.9 | $2.5M | 104 | 47 |
| Salons, barbers and spas | 47 | #1,337 of 2,385 | 616 | 38.4 | $245K | 115 | 121 |
| Clothing and shoe stores | 46 | #1,182 of 2,087 | 166 | 10.3 | $1.6M | 127 | 85 |
| Electricians | 45 | #700 of 1,160 | 39 | 2.4 | $10.8M | 90 | 101 |
| Primary care and pediatrics | 45 | #1,007 of 1,656 | 101 | 6.3 | $1.9M | 108 | 235 |
| Clothing, shoes and laundry | 44 | #1,333 of 2,210 | 235 | 14.6 | $1.1M | 130 | 100 |
| Pest control | 42 | #456 of 699 | 23 | 1.4 | $8.5M | 83 | 16 |
| Grocery and convenience stores | 42 | #1,508 of 2,402 | 292 | 18.2 | $3.2M | 94 | 169 |
| Laundromats | 41 | #493 of 785 | 22 | 1.4 | $12.2M | 98 | 10 |
| Bakeries and dessert shops | 41 | #1,235 of 1,889 | 121 | 7.5 | $4.8M | 117 | 155 |
| Convenience stores | 41 | #1,436 of 2,261 | 134 | 8.4 | $6.9M | 88 | 100 |
| Physical therapy | 40 | #986 of 1,422 | 95 | 5.9 | $2M | 85 | 58 |
| Mortgage brokers and lenders | 39 | #635 of 887 | 76 | 4.7 | Index only | 92 | 35 |
| Landscaping and lawn care | 39 | #1,034 of 1,493 | 82 | 5.1 | $2.4M | 82 | 163 |
| Spas and skin care | 39 | #1,283 of 1,769 | 172 | 10.7 | $876K | 100 | 37 |
| Sit-down restaurants | 37 | #1,759 of 2,405 | 885 | 55.2 | $662K | 100 | 328 |
| Insurance agencies | 36 | #1,602 of 2,272 | 224 | 14.0 | $1.3M | 104 | 164 |
| Roofing and gutters | 35 | #905 of 1,177 | 62 | 3.9 | $6.8M | 81 | 39 |
| Property management | 34 | #717 of 910 | 58 | 3.6 | Index only | 84 | 139 |
| Real estate agents and brokers | 33 | #1,936 of 2,176 | 477 | 29.7 | Index only | 105 | 277 |
| Doctors, dentists and clinics | 33 | #1,972 of 2,394 | 1,174 | 73.2 | $165K | 108 | 549 |
| Lawn, cleaning and pest control | 32 | #1,499 of 1,771 | 139 | 8.7 | $1.4M | 84 | 296 |
| Restaurants and cafes | 32 | #1,946 of 2,405 | 1,761 | 109.8 | $333K | 90 | 791 |
| House cleaning | 31 | #734 of 847 | 34 | 2.1 | $5.8M | 90 | 117 |
| Pet stores | 31 | #770 of 974 | 55 | 3.4 | $2.6M | 58 | 17 |
| Real estate | 31 | #2,038 of 2,229 | 622 | 38.8 | Index only | 101 | 494 |
| Dentists and orthodontists | 28 | #1,685 of 1,886 | 207 | 12.9 | $936K | 95 | 168 |
| Coffee shops and cafes | 22 | #1,944 of 2,063 | 259 | 16.1 | $2.3M | 61 | 150 |
| Urgent care and walk-in clinics | 21 | #313 of 325 | 14 | 0.9 | $13.8M | 56 | 23 |
Household spending in Lane County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $160.1M | $998 | 104 |
| Gasoline and other fuels | $414.9M | $2,586 | 100 |
| Food away from home | $585.8M | $3,651 | 90 |
| Groceries | $928.3M | $5,786 | 92 |
| Personal care products and services | $150.6M | $939 | 93 |
| Child care and other personal services | $93.5M | $583 | 100 |
| Memberships, classes and admissions | $152.8M | $952 | 97 |
| Medical and dental services | $193.8M | $1,208 | 94 |
| Pets | $143.9M | $897 | 99 |
| Clothing, shoes and related services | $268.6M | $1,674 | 81 |
| Vehicle insurance | $293.6M | $1,830 | 94 |
| Home repairs, maintenance and insurance | $422.4M | $2,633 | 87 |
| Lawn care, cleaning and other household services | $196.3M | $1,223 | 87 |
| Rent and homeowner costs | $2.7B | $16,951 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lane County
- Population, 2025 estimate
- 381,584−0.7% since 2020
- Households
- 160,445
- Median age
- 42.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 4,554 sq. mi.
- People per square mile
- 84
- Median household income
- $71,544+36.5% vs. 2015–2019, before inflation
- Average household income
- $92,524
- Median home value
- $430,600
- Jobs located here
- 156,880
- Daytime population
- 382,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Linn County, OR130,706 people
- Benton County, OR96,303 people
- Douglas County, OR112,072 people
- Polk County, OR89,662 people
- Lincoln County, OR50,964 people
- Marion County, OR349,244 people
- Coos County, OR64,827 people
- Yamhill County, OR108,734 people
Questions
How fast is Lane County, OR growing?
Population estimates put Lane County at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. Against the 2015–2019 survey, median household income rose 36.5%, before inflation.
How much do households in Lane County, OR spend?
Households in Lane County spend about $2.7B a year on rent and homeowner costs, $928.3M on groceries and $585.8M on food away from home. Relative to the U.S., household spending in Lane County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Which business types have the highest market scores in Lane County, OR?
Of the business types scored in Lane County, funeral homes (73), tire shops (69) and nail salons (65) have the highest Groundwork market scores. For funeral homes, that ranks #173 of 1,472 scored counties.
How does Lane County, OR compare with the U.S.?
Median household income in Lane County is $71,544, 11% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $430,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (80% above the U.S. rate) and lowest for tire shops (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Lane County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lane County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Lane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.