County profile · Oregon
Marion County, OR market data
How Marion County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 355,777
- +2.7% since 2020
- Households
- 126,870
- Median household income
- $77,351
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $416,400
- Jobs located here
- 170,733
- Highest market score
- 78
- Funeral homes, #89 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Marion County by name and distance, and the households and spending within reach. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marion County has an estimated 355,777 people and 126,870 households. Population estimates put the population change in Marion County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). Median household income in Marion County is $77,351, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
Relative to the U.S., household spending in Marion County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Of the business types scored in Marion County, funeral homes (78); yoga, Pilates and fitness studios (73); and pet stores (73) have the highest Groundwork market scores. For funeral homes, that ranks #89 of 1,472 scored counties.
Marion County is part of the Salem metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (57% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (42% below the U.S. rate).
All 56 business types in Marion County
Highest Groundwork market score first. Each score compares Marion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #89 of 1,472 | 17 | 1.3 | $1.1M | 163 | 7 |
| Yoga, Pilates and fitness studios | 73 | #56 of 777 | 18 | 1.4 | $7.3M | 180 | 35 |
| Pet stores | 73 | #128 of 974 | 19 | 1.5 | $6.4M | 141 | 10 |
| Martial arts and dance studios | 72 | #129 of 1,334 | 47 | 3.7 | $2.8M | 139 | 30 |
| Optometrists and eye care | 72 | #158 of 1,302 | 32 | 2.5 | $5M | 160 | 20 |
| Gyms | 72 | #182 of 1,792 | 83 | 6.5 | $1.6M | 122 | 35 |
| Gas stations | 72 | #339 of 2,358 | 111 | 8.7 | $3.1M | 131 | 66 |
| Tire shops | 71 | #246 of 1,530 | 41 | 3.2 | $3.3M | 132 | 19 |
| Dry cleaners | 70 | #61 of 507 | 6 | 0.5 | $37.1M | 237 | 7 |
| HVAC and plumbing | 70 | #205 of 1,707 | 58 | 4.6 | $6M | 127 | 92 |
| Gyms, studios and classes | 69 | #275 of 2,088 | 148 | 11.7 | $891K | 135 | 65 |
| Home inspectors | 68 | #70 of 415 | 6 | 0.5 | Index only | 142 | 7 |
| Pet grooming and boarding | 67 | #304 of 1,461 | 49 | 3.9 | $2.5M | 97 | 26 |
| Collision repair and body shops | 66 | #295 of 1,327 | 33 | 2.6 | $4.1M | 133 | 37 |
| Car washes and detailing | 66 | #315 of 1,451 | 43 | 3.4 | $3.2M | 125 | 23 |
| Pizza | 63 | #534 of 2,090 | 74 | 5.8 | $6.6M | 130 | 277 |
| Pet businesses | 63 | #549 of 2,200 | 142 | 11.2 | $851K | 97 | 76 |
| Child care and preschools | 62 | #476 of 1,611 | 63 | 5.0 | $1.3M | 127 | 116 |
| Grocery stores | 62 | #631 of 2,070 | 84 | 6.6 | $9M | 97 | 45 |
| Auto repair shops | 62 | #666 of 2,378 | 277 | 21.8 | $489K | 110 | 128 |
| Auto repair and car care | 62 | #671 of 2,401 | 457 | 36.0 | $296K | 110 | 184 |
| Nail salons | 61 | #372 of 1,328 | 56 | 4.4 | $2.2M | 134 | 28 |
| Veterinarians | 60 | #490 of 1,485 | 49 | 3.9 | $2.5M | 91 | 40 |
| Hair salons | 59 | #753 of 2,339 | 297 | 23.4 | $422K | 98 | 51 |
| Primary care and pediatrics | 57 | #614 of 1,656 | 80 | 6.3 | $2M | 112 | 167 |
| Physical therapy | 55 | #584 of 1,422 | 66 | 5.2 | $2.4M | 101 | 46 |
| Pest control | 53 | #313 of 699 | 17 | 1.3 | $9.6M | 94 | 14 |
| Electricians | 53 | #517 of 1,160 | 33 | 2.6 | $10.6M | 89 | 89 |
| Barbershops | 52 | #659 of 1,356 | 77 | 6.1 | $1.6M | 86 | 8 |
| Convenience stores | 52 | #1,049 of 2,261 | 102 | 8.0 | $7.5M | 95 | 94 |
| Fast food and sandwich shops | 52 | #1,067 of 2,222 | 166 | 13.1 | $2.9M | 97 | 277 |
| Home repair trades | 51 | #987 of 2,057 | 151 | 11.9 | $2.3M | 96 | 263 |
| Property management | 50 | #445 of 910 | 41 | 3.2 | Index only | 98 | 75 |
| Grocery and convenience stores | 50 | #1,202 of 2,402 | 247 | 19.5 | $3.1M | 91 | 139 |
| Laundromats | 49 | #394 of 785 | 23 | 1.8 | $9.7M | 77 | 6 |
| Spas and skin care | 48 | #966 of 1,769 | 145 | 11.4 | $865K | 99 | 30 |
| Bakeries and dessert shops | 47 | #1,035 of 1,889 | 117 | 9.2 | $4.2M | 101 | 108 |
| Salons, barbers and spas | 47 | #1,355 of 2,385 | 587 | 46.3 | $214K | 100 | 120 |
| Sit-down restaurants | 46 | #1,367 of 2,405 | 718 | 56.6 | $681K | 103 | 280 |
| Real estate agents and brokers | 45 | #1,329 of 2,176 | 357 | 28.1 | Index only | 115 | 188 |
| Oil change and quick lube | 43 | #315 of 479 | 14 | 1.1 | $9.7M | 70 | 14 |
| Doctors, dentists and clinics | 43 | #1,528 of 2,394 | 922 | 72.7 | $174K | 114 | 441 |
| Insurance agencies | 42 | #1,399 of 2,272 | 185 | 14.6 | $1.3M | 106 | 148 |
| Real estate | 41 | #1,573 of 2,229 | 488 | 38.5 | Index only | 106 | 337 |
| Restaurants and cafes | 41 | #1,582 of 2,405 | 1,447 | 114.1 | $338K | 91 | 658 |
| Chiropractors | 39 | #1,043 of 1,490 | 85 | 6.7 | $1.9M | 79 | 63 |
| Landscaping and lawn care | 38 | #1,069 of 1,493 | 75 | 5.9 | $2.2M | 74 | 220 |
| Coffee shops and cafes | 37 | #1,531 of 2,063 | 196 | 15.4 | $2.5M | 67 | 96 |
| Mortgage brokers and lenders | 36 | #697 of 887 | 84 | 6.6 | Index only | 68 | 35 |
| Clothing and shoe stores | 34 | #1,594 of 2,087 | 218 | 17.2 | $1M | 80 | 130 |
| Clothing, shoes and laundry | 34 | #1,728 of 2,210 | 292 | 23.0 | $763K | 87 | 143 |
| Lawn, cleaning and pest control | 33 | #1,476 of 1,771 | 129 | 10.2 | $1.3M | 75 | 343 |
| Dentists and orthodontists | 33 | #1,561 of 1,886 | 197 | 15.5 | $812K | 83 | 135 |
| Roofing and gutters | 32 | #960 of 1,177 | 60 | 4.7 | $5.8M | 69 | 82 |
| House cleaning | 28 | #770 of 847 | 37 | 2.9 | $4.4M | 69 | 109 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.3 | $40M | 163 | 10 |
Household spending in Marion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $135.5M | $1,068 | 111 |
| Gasoline and other fuels | $346.7M | $2,733 | 105 |
| Food away from home | $489.2M | $3,856 | 95 |
| Groceries | $760M | $5,991 | 95 |
| Personal care products and services | $125.4M | $989 | 98 |
| Child care and other personal services | $80.2M | $632 | 109 |
| Memberships, classes and admissions | $131.8M | $1,039 | 106 |
| Medical and dental services | $160M | $1,261 | 98 |
| Pets | $120.9M | $953 | 105 |
| Clothing, shoes and related services | $222.9M | $1,757 | 85 |
| Vehicle insurance | $245.4M | $1,934 | 99 |
| Home repairs, maintenance and insurance | $350.9M | $2,766 | 92 |
| Lawn care, cleaning and other household services | $162.8M | $1,284 | 91 |
| Rent and homeowner costs | $2.2B | $17,637 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marion County
- Population, 2025 estimate
- 355,777+2.7% since 2020
- Households
- 126,870
- Median age
- 38.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,181 sq. mi.
- People per square mile
- 296
- Median household income
- $77,351+29.7% vs. 2015–2019, before inflation
- Average household income
- $100,449
- Median home value
- $416,400
- Jobs located here
- 170,733
- Daytime population
- 368,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Marion County, OR growing?
Population estimates put Marion County at 355,777 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 126,870 households. Median household income rose 29.7% from the 2015–2019 survey, before inflation.
How much do households in Marion County, OR spend?
Households in Marion County spend about $2.2B a year on rent and homeowner costs, $760M on groceries and $489.2M on food away from home. Set against the U.S., households in Marion County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
Which business types have the highest market scores in Marion County, OR?
The highest Groundwork market scores in Marion County are for funeral homes (78); yoga, Pilates and fitness studios (73); and pet stores (73). Marion County ranks #89 of 1,472 scored counties for funeral homes.
How does Marion County, OR compare with the U.S.?
The median household income in Marion County is $77,351 a year, 4% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $416,400, against $332,700 for the U.S. For its number of households, Marion County has the most map listings, relative to the U.S., for oil change and quick-lube shops (57% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Marion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.