Small-town market profile · Oregon
Hood River, OR area market data
Population, household spending and competition for 56 business types in the Hood River area, each scored against other small-town markets.
- Population, 2025
- 23,720
- −0.7% since 2020
- Households
- 8,939
- Median household income
- $88,947
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $660,000
- Jobs located here
- 13,643
- Highest market score
- 71
- Auto repair and car care, #73 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Hood River area by name and distance, and the households and spending within reach. Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,720 people live in the Hood River area, in 8,939 households. Population estimates put the population change in the Hood River area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The median household income in the Hood River area is $88,947 a year, 10% above the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Hood River area spend the most on child care and other personal services (an index of 139, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
The highest Groundwork market scores in the Hood River area are for auto repair and car care businesses (71), auto repair shops (64) and fast food and sandwich shops (58). The Hood River area ranks #73 of 538 scored small-town markets for auto repair and car care businesses.
The Hood River area is made up of one county, Hood River County. For its number of households, the Hood River area has the most map listings, relative to the U.S., for primary care and pediatric clinics (3.7 times the U.S. rate) and the fewest for fast food and sandwich shops (16% below the U.S. rate).
All 56 business types in the Hood River area
Highest Groundwork market score first. Each score compares the Hood River area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 71 | #73 of 538 | 34 | 38.0 | $317K | 118 | 13 |
| Auto repair shops | 64 | #119 of 538 | 19 | 21.3 | $567K | 127 | 12 |
| Fast food and sandwich shops | 58 | #198 of 537 | 10 | 11.2 | $3.9M | 128 | 29 |
| Gyms | 55 | #195 of 506 | 9 | 10.1 | $1.3M | 100 | 4 |
| Pizza | 54 | #215 of 520 | 7 | 7.8 | $5.6M | 110 | 29 |
| HVAC and plumbing | 47 | #275 of 476 | 9 | 10.1 | $3.1M | 65 | 7 |
| Pet grooming and boarding | 46 | #231 of 387 | 7 | 7.8 | $1.4M | 55 | Under 3 |
| Landscaping and lawn care | 43 | #249 of 399 | 6 | 6.7 | $2.1M | 73 | 12 |
| Hair salons | 42 | #362 of 538 | 30 | 33.6 | $329K | 76 | 4 |
| Gyms, studios and classes | 42 | #368 of 535 | 20 | 22.4 | $588K | 89 | 13 |
| Pet stores | 41 | #158 of 220 | 5 | 5.6 | $2M | 43 | Under 3 |
| Martial arts and dance studios | 40 | #257 of 378 | 7 | 7.8 | $1.7M | 83 | 9 |
| Veterinarians | 39 | #276 of 398 | 6 | 6.7 | $1.6M | 60 | 5 |
| Gas stations | 38 | #398 of 536 | 18 | 20.1 | $1.5M | 62 | 15 |
| Electricians | 37 | #231 of 295 | 5 | 5.6 | $5.6M | 47 | 10 |
| Clothing and shoe stores | 36 | #395 of 536 | 20 | 22.4 | $893K | 70 | 10 |
| Clothing, shoes and laundry | 36 | #406 of 536 | 27 | 30.2 | $661K | 75 | 10 |
| Home repair trades | 36 | #422 of 526 | 17 | 19.0 | $1.6M | 68 | 21 |
| Pet businesses | 36 | #427 of 527 | 23 | 25.7 | $428K | 49 | 5 |
| Salons, barbers and spas | 35 | #447 of 538 | 56 | 62.6 | $176K | 83 | 9 |
| Insurance agencies | 34 | #405 of 537 | 15 | 16.8 | $1.2M | 100 | 12 |
| Lawn, cleaning and pest control | 33 | #413 of 481 | 11 | 12.3 | $1.2M | 70 | 24 |
| Physical therapy | 32 | #331 of 400 | 9 | 10.1 | $1.4M | 58 | 5 |
| Child care and preschools | 31 | #373 of 454 | 15 | 16.8 | $482K | 48 | 22 |
| Bakeries and dessert shops | 31 | #441 of 507 | 13 | 14.5 | $3M | 72 | 20 |
| Grocery stores | 30 | #426 of 506 | 11 | 12.3 | $5.2M | 56 | 10 |
| Spas and skin care | 30 | #450 of 504 | 17 | 19.0 | $581K | 66 | 3 |
| Grocery and convenience stores | 30 | #455 of 538 | 33 | 36.9 | $1.7M | 51 | 13 |
| Real estate agents and brokers | 29 | #509 of 533 | 46 | 51.5 | Index only | 69 | 23 |
| Real estate | 29 | #511 of 536 | 61 | 68.2 | Index only | 65 | 42 |
| Mortgage brokers and lenders | 28 | #158 of 177 | 9 | 10.1 | Index only | 49 | 3 |
| Sit-down restaurants | 28 | #479 of 538 | 100 | 111.9 | $390K | 59 | 36 |
| Restaurants and cafes | 27 | #480 of 538 | 231 | 258.4 | $169K | 46 | 85 |
| Chiropractors | 26 | #403 of 426 | 15 | 16.8 | $840K | 35 | 7 |
| Doctors, dentists and clinics | 26 | #478 of 538 | 145 | 162.2 | $87K | 57 | 58 |
| Coffee shops and cafes | 26 | #496 of 529 | 31 | 34.7 | $1.3M | 34 | 20 |
| Primary care and pediatrics | 25 | #410 of 458 | 24 | 26.8 | $525K | 29 | 31 |
| Dentists and orthodontists | 25 | #490 of 526 | 22 | 24.6 | $573K | 58 | 15 |
| Convenience stores | Not scored | Not scored | 4 | 4.5 | $14.3M | 181 | 3 |
| House cleaning | Not scored | Not scored | 4 | 4.5 | $3.2M | 50 | 12 |
| Nail salons | Not scored | Not scored | 4 | 4.5 | $2.5M | 148 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.5 | $3.1M | 101 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.5 | $2.7M | 108 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.5 | $2.9M | 72 | 4 |
| Barbershops | Not scored | Not scored | 3 | 3.4 | $3.3M | 174 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.4 | $3.6M | 142 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.4 | $3.6M | 116 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 3.4 | Index only | 22 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.4 | Index only | 104 | 10 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.4 | $9.3M | 110 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 2.2 | $650K | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 2.2 | $6.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $17.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $12.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Hood River area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.8M | $1,205 | 126 |
| Gasoline and other fuels | $26.7M | $2,986 | 115 |
| Food away from home | $39M | $4,361 | 107 |
| Groceries | $57.2M | $6,394 | 101 |
| Personal care products and services | $9.9M | $1,104 | 110 |
| Child care and other personal services | $7.2M | $809 | 139 |
| Memberships, classes and admissions | $11.8M | $1,315 | 134 |
| Medical and dental services | $12.6M | $1,409 | 109 |
| Pets | $9.8M | $1,100 | 121 |
| Clothing, shoes and related services | $17.9M | $1,998 | 97 |
| Vehicle insurance | $18.7M | $2,096 | 107 |
| Home repairs, maintenance and insurance | $28M | $3,127 | 104 |
| Lawn care, cleaning and other household services | $12.9M | $1,439 | 102 |
| Rent and homeowner costs | $172.8M | $19,333 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hood River area
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hood River area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hood River area 1
- Hood River County, OR23,905 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
Questions
How fast is the Hood River, OR area growing?
Population estimates put the Hood River area at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. Against the 2015–2019 survey, median household income rose 35.4%, before inflation.
How much do households in the Hood River, OR area spend?
Households in the Hood River area spend about $172.8M a year on rent and homeowner costs, $57.2M on groceries and $39M on food away from home. Relative to the U.S., household spending in the Hood River area runs highest on child care and other personal services (an index of 139, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Which business types have the highest market scores in the Hood River, OR area?
Of the business types scored in the Hood River area, auto repair and car care businesses (71), auto repair shops (64) and fast food and sandwich shops (58) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #73 of 538 scored small-town markets.
How does the Hood River, OR area compare with the U.S.?
Median household income in the Hood River area is $88,947, 10% above the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $660,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (3.7 times the U.S. rate) and lowest for fast food and sandwich shops (16% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Hood River area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hood River area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Hood River area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hood River area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.