Small-town market profile · Oregon
Klamath Falls, OR area market data
How the Klamath Falls area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 70,274
- +0.9% since 2020
- Households
- 28,999
- Median household income
- $58,830
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $280,400
- Jobs located here
- 22,844
- Highest market score
- 75
- Car washes and detailing, #42 of 441 scored small-town markets
A site report maps the competitors on map listings around any address in the Klamath Falls area by name and distance, and the households and spending within reach. Or open the report at the center of the Klamath Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Klamath Falls area has an estimated 70,274 people and 28,999 households. Population estimates put the population change in the Klamath Falls area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). Median household income in the Klamath Falls area is $58,830, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
Relative to the U.S., household spending in the Klamath Falls area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (75).
Of the business types scored in the Klamath Falls area, car washes and detailers (75), collision repair and body shops (72) and barbershops (72) have the highest Groundwork market scores. For car washes and detailers, that ranks #42 of 441 scored small-town markets.
The Klamath Falls area is made up of one county, Klamath County. Against the U.S., map listings per household run highest for convenience stores (73% above the U.S. rate) and lowest for bakeries and dessert shops (51% below the U.S. rate).
All 56 business types in the Klamath Falls area
Highest Groundwork market score first. Each score compares the Klamath Falls area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 75 | #42 of 441 | 8 | 2.8 | $3.8M | 153 | Under 3 |
| Collision repair and body shops | 72 | #48 of 387 | 5 | 1.7 | $6.2M | 200 | 8 |
| Barbershops | 72 | #54 of 377 | 5 | 1.7 | $5M | 263 | Under 3 |
| Pet grooming and boarding | 68 | #62 of 387 | 12 | 4.1 | $1.9M | 76 | 4 |
| Funeral homes | 68 | #74 of 365 | 8 | 2.8 | $523K | 77 | 4 |
| Insurance agencies | 67 | #128 of 537 | 34 | 11.7 | $1.7M | 134 | 16 |
| Yoga, Pilates and fitness studios | 64 | #20 of 112 | 5 | 1.7 | $4.7M | 115 | 8 |
| Optometrists and eye care | 64 | #90 of 400 | 8 | 2.8 | $4M | 128 | Under 3 |
| Tire shops | 64 | #119 of 431 | 11 | 3.8 | $2.8M | 112 | 6 |
| Auto repair and car care | 64 | #132 of 538 | 104 | 35.9 | $296K | 110 | 47 |
| Electricians | 63 | #67 of 295 | 6 | 2.1 | $11.6M | 97 | 11 |
| Martial arts and dance studios | 63 | #99 of 378 | 11 | 3.8 | $2.1M | 105 | 5 |
| Nail salons | 63 | #106 of 387 | 9 | 3.1 | $2.8M | 165 | Under 3 |
| Gyms | 63 | #113 of 506 | 17 | 5.9 | $1.4M | 105 | 8 |
| Gas stations | 63 | #137 of 536 | 43 | 14.8 | $1.9M | 79 | 23 |
| Property management | 61 | #45 of 180 | 6 | 2.1 | Index only | 137 | 12 |
| Child care and preschools | 59 | #158 of 454 | 17 | 5.9 | $860K | 86 | 16 |
| Bakeries and dessert shops | 58 | #167 of 507 | 14 | 4.8 | $6.8M | 165 | 17 |
| Clothing and shoe stores | 58 | #201 of 536 | 32 | 11.0 | $1.4M | 110 | 4 |
| Salons, barbers and spas | 57 | #188 of 538 | 105 | 36.2 | $236K | 111 | 11 |
| Gyms, studios and classes | 56 | #196 of 535 | 33 | 11.4 | $706K | 107 | 13 |
| Hair salons | 56 | #204 of 538 | 63 | 21.7 | $393K | 91 | 5 |
| Auto repair shops | 56 | #206 of 538 | 68 | 23.4 | $452K | 102 | 35 |
| Clothing, shoes and laundry | 55 | #230 of 536 | 45 | 15.5 | $992K | 113 | 7 |
| Pet stores | 54 | #94 of 220 | 8 | 2.8 | $2.9M | 64 | Under 3 |
| Doctors, dentists and clinics | 54 | #232 of 538 | 160 | 55.2 | $201K | 132 | 74 |
| Roofing and gutters | 52 | #130 of 288 | 7 | 2.4 | $10M | 118 | 6 |
| Primary care and pediatrics | 52 | #222 of 458 | 19 | 6.6 | $1.7M | 95 | 29 |
| Chiropractors | 51 | #207 of 426 | 14 | 4.8 | $2.3M | 96 | 8 |
| Spas and skin care | 51 | #238 of 504 | 25 | 8.6 | $991K | 113 | 4 |
| Mortgage brokers and lenders | 49 | #95 of 177 | 11 | 3.8 | Index only | 107 | 5 |
| Fast food and sandwich shops | 49 | #285 of 537 | 40 | 13.8 | $2.4M | 78 | 48 |
| Pizza | 48 | #276 of 520 | 27 | 9.3 | $3.5M | 70 | 48 |
| House cleaning | 47 | #72 of 142 | 6 | 2.1 | $5.4M | 85 | 12 |
| Landscaping and lawn care | 47 | #215 of 399 | 12 | 4.1 | $2.7M | 93 | 24 |
| Real estate agents and brokers | 46 | #320 of 533 | 57 | 19.7 | Index only | 147 | 31 |
| Laundromats | 45 | #85 of 150 | 6 | 2.1 | $7.4M | 59 | 3 |
| Veterinarians | 45 | #240 of 398 | 13 | 4.5 | $1.8M | 66 | 11 |
| Pet businesses | 45 | #338 of 527 | 42 | 14.5 | $555K | 63 | 15 |
| Physical therapy | 44 | #248 of 400 | 14 | 4.8 | $2.3M | 96 | 12 |
| Real estate | 44 | #332 of 536 | 75 | 25.9 | Index only | 141 | 53 |
| Lawn, cleaning and pest control | 39 | #333 of 481 | 21 | 7.2 | $1.6M | 92 | 40 |
| Home repair trades | 36 | #419 of 526 | 39 | 13.4 | $1.8M | 74 | 44 |
| Grocery stores | 35 | #390 of 506 | 22 | 7.6 | $7.2M | 77 | 16 |
| Restaurants and cafes | 34 | #430 of 538 | 310 | 106.9 | $309K | 83 | 132 |
| Dentists and orthodontists | 33 | #424 of 526 | 34 | 11.7 | $947K | 96 | 25 |
| Sit-down restaurants | 33 | #439 of 538 | 159 | 54.8 | $601K | 91 | 67 |
| Coffee shops and cafes | 31 | #464 of 529 | 43 | 14.8 | $2.2M | 60 | 17 |
| Grocery and convenience stores | 27 | #468 of 538 | 76 | 26.2 | $2.1M | 61 | 32 |
| HVAC and plumbing | 26 | #449 of 476 | 26 | 9.0 | $2.7M | 56 | 27 |
| Convenience stores | 26 | #461 of 529 | 40 | 13.8 | $3.9M | 50 | 16 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $10.9M | 106 | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.4M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $32.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Klamath Falls area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.8M | $1,061 | 111 |
| Gasoline and other fuels | $81.1M | $2,795 | 108 |
| Food away from home | $95.6M | $3,298 | 81 |
| Groceries | $157.9M | $5,444 | 86 |
| Personal care products and services | $24.8M | $854 | 85 |
| Child care and other personal services | $14.6M | $504 | 87 |
| Memberships, classes and admissions | $23.3M | $803 | 82 |
| Medical and dental services | $32.2M | $1,110 | 86 |
| Pets | $23.3M | $804 | 88 |
| Clothing, shoes and related services | $44.6M | $1,539 | 75 |
| Vehicle insurance | $57.3M | $1,976 | 101 |
| Home repairs, maintenance and insurance | $69.7M | $2,403 | 80 |
| Lawn care, cleaning and other household services | $32.6M | $1,124 | 80 |
| Rent and homeowner costs | $457.5M | $15,777 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Klamath Falls area
- Population, 2025 estimate
- 70,274+0.9% since 2020
- Households
- 28,999
- Median age
- 42.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 5,950 sq. mi.
- People per square mile
- 12
- Median household income
- $58,830+26.5% vs. 2015–2019, before inflation
- Average household income
- $79,046
- Median home value
- $280,400
- Jobs located here
- 22,844
- Daytime population
- 67,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Klamath Falls area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Klamath Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Klamath Falls area 1
- Klamath County, OR70,247 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Klamath Falls, OR area growing?
Population estimates put the Klamath Falls area at 70,274 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 28,999 households. Median household income rose 26.5% from the 2015–2019 survey, before inflation.
How much do households in the Klamath Falls, OR area spend?
Households in the Klamath Falls area spend about $457.5M a year on rent and homeowner costs, $157.9M on groceries and $95.6M on food away from home. Set against the U.S., households in the Klamath Falls area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (75).
Which business types have the highest market scores in the Klamath Falls, OR area?
The highest Groundwork market scores in the Klamath Falls area are for car washes and detailers (75), collision repair and body shops (72) and barbershops (72). The Klamath Falls area ranks #42 of 441 scored small-town markets for car washes and detailers.
How does the Klamath Falls, OR area compare with the U.S.?
The median household income in the Klamath Falls area is $58,830 a year, 27% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $280,400, against $332,700 for the U.S. For its number of households, the Klamath Falls area has the most map listings, relative to the U.S., for convenience stores (73% above the U.S. rate) and the fewest for bakeries and dessert shops (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Klamath Falls area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Klamath Falls area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Klamath Falls area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Klamath Falls area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.