County profile · Oregon
Wallowa County, OR market data
How Wallowa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 7,595
- +2.6% since 2020
- Households
- 3,387
- Median household income
- $67,112
- Median home value
- $394,800
- Jobs located here
- 2,963
- Market scores
- Not scored
- Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
A site report maps the competitors on map listings around any address in Wallowa County by name and distance, and the households and spending within reach. Or open the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wallowa County has an estimated 7,595 people and 3,387 households. Population estimates show Wallowa County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Wallowa County is $67,112, 17% below the U.S. median of $80,734.
Relative to the U.S., household spending in Wallowa County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
Against the U.S., map listings per household run highest for grocery and convenience stores (74% above the U.S. rate) and lowest for medical and dental practices (34% below the U.S. rate).
All 56 business types in Wallowa County
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|
| Restaurants and cafes | 46 | 135.8 | $255K | 69 | 24 |
| Sit-down restaurants | 30 | 88.6 | $391K | 59 | 15 |
| Doctors, dentists and clinics | 19 | 56.1 | $209K | 137 | 6 |
| Auto repair and car care | 13 | 38.4 | $311K | 116 | 6 |
| Salons, barbers and spas | 12 | 35.4 | $254K | 120 | 4 |
| Clothing, shoes and laundry | 11 | 32.5 | $492K | 56 | Under 3 |
| Grocery and convenience stores | 11 | 32.5 | $1.7M | 51 | 8 |
| Hair salons | 9 | 26.6 | $339K | 79 | Under 3 |
| Clothing and shoe stores | 8 | 23.6 | $676K | 53 | Under 3 |
| Coffee shops and cafes | 7 | 20.7 | $1.7M | 45 | 4 |
| Real estate | 7 | 20.7 | Index only | 183 | 18 |
| Auto repair shops | 6 | 17.7 | $674K | 152 | 3 |
| Bakeries and dessert shops | 6 | 17.7 | $2M | 47 | 4 |
| Pet businesses | 6 | 17.7 | $482K | 55 | Under 3 |
| Real estate agents and brokers | 5 | 14.8 | Index only | 204 | 6 |
| Child care and preschools | 4 | 11.8 | $429K | 43 | Under 3 |
| Grocery stores | 4 | 11.8 | $4.8M | 52 | 5 |
| Gyms | 4 | 11.8 | $715K | 55 | Under 3 |
| Gyms, studios and classes | 4 | 11.8 | $715K | 108 | Under 3 |
| Insurance agencies | 4 | 11.8 | $1.9M | 150 | 3 |
| Lawn, cleaning and pest control | 4 | 11.8 | $1M | 60 | 11 |
| Convenience stores | 3 | 8.9 | $6.4M | 81 | 3 |
| Dentists and orthodontists | 3 | 8.9 | $1.3M | 134 | Under 3 |
| Home repair trades | 3 | 8.9 | $2.9M | 119 | 8 |
| Pizza | 3 | 8.9 | $3.9M | 77 | 5 |
| Veterinarians | 3 | 8.9 | $963K | 35 | Under 3 |
| Barbershops | 2 | 5.9 | $1.5M | Too few | Under 3 |
| Gas stations | 2 | 5.9 | $5.3M | Too few | 4 |
| House cleaning | 2 | 5.9 | $2M | Too few | 3 |
| HVAC and plumbing | 2 | 5.9 | $4.3M | Too few | 4 |
| Landscaping and lawn care | 2 | 5.9 | $2M | Too few | 8 |
| Laundromats | 2 | 5.9 | $2.7M | Too few | Under 3 |
| Primary care and pediatrics | 2 | 5.9 | $2M | Too few | 6 |
| Property management | 2 | 5.9 | Index only | Too few | 10 |
| Tire shops | 2 | 5.9 | $2M | Too few | Under 3 |
| Car washes and detailing | 1 | 3.0 | $4M | Too few | Under 3 |
| Chiropractors | 1 | 3.0 | $4M | Too few | Under 3 |
| Collision repair and body shops | 1 | 3.0 | $4M | Too few | Under 3 |
| Electricians | 1 | 3.0 | $8.6M | Too few | 4 |
| Fast food and sandwich shops | 1 | 3.0 | $11.7M | Too few | 5 |
| Funeral homes | 1 | 3.0 | $602K | Too few | Under 3 |
| Optometrists and eye care | 1 | 3.0 | $4M | Too few | Under 3 |
| Pet grooming and boarding | 1 | 3.0 | $2.9M | Too few | Under 3 |
| Pet stores | 1 | 3.0 | $2.9M | Too few | Under 3 |
| Physical therapy | 1 | 3.0 | $4M | Too few | Under 3 |
| Spas and skin care | 1 | 3.0 | $3.1M | Too few | 3 |
| Dry cleaners | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wallowa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4M | $1,193 | 125 |
| Gasoline and other fuels | $10.5M | $3,111 | 120 |
| Food away from home | $11.7M | $3,460 | 85 |
| Groceries | $19.2M | $5,661 | 90 |
| Personal care products and services | $3.1M | $902 | 90 |
| Child care and other personal services | $1.7M | $507 | 87 |
| Memberships, classes and admissions | $2.9M | $844 | 86 |
| Medical and dental services | $4M | $1,170 | 91 |
| Pets | $2.9M | $853 | 94 |
| Clothing, shoes and related services | $5.4M | $1,598 | 78 |
| Vehicle insurance | $7.5M | $2,219 | 113 |
| Home repairs, maintenance and insurance | $8.6M | $2,551 | 85 |
| Lawn care, cleaning and other household services | $4M | $1,184 | 84 |
| Rent and homeowner costs | $55.6M | $16,412 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wallowa County
- Population, 2025 estimate
- 7,595+2.6% since 2020
- Households
- 3,387
- Median age
- 49.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.2
- Land area
- 3,146 sq. mi.
- People per square mile
- 2
- Median household income
- $67,112
- Average household income
- $83,394
- Median home value
- $394,800
- Jobs located here
- 2,963
- Daytime population
- 7,503Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wallowa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Union County, OR26,144 people
- Baker County, OR16,840 people
- Umatilla County, OR79,940 people
- Malheur County, OR31,954 people
- Grant County, OR7,209 people
- Morrow County, OR12,300 people
- Gilliam County, OR1,971 people
- Wheeler County, OR1,485 people
Questions
How fast is Wallowa County, OR growing?
Population estimates put Wallowa County at 7,595 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 3,387 households.
How much do households in Wallowa County, OR spend?
Households in Wallowa County spend about $55.6M a year on rent and homeowner costs, $19.2M on groceries and $11.7M on food away from home. Set against the U.S., households in Wallowa County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Wallowa County, OR?
The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How does Wallowa County, OR compare with the U.S.?
The median household income in Wallowa County is $67,112 a year, 17% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $394,800, against $332,700 for the U.S. For its number of households, Wallowa County has the most map listings, relative to the U.S., for grocery and convenience stores (74% above the U.S. rate) and the fewest for medical and dental practices (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wallowa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Wallowa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.