County profile · Oregon
Jackson County, OR market data
How Jackson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 221,795
- −0.9% since 2020
- Households
- 92,035
- Median household income
- $73,999
- +38.5% vs. 2015–2019, before inflation
- Median home value
- $430,200
- Jobs located here
- 90,545
- Highest market score
- 78
- Funeral homes, #88 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Jackson County by name and distance, and the households and spending within reach. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jackson County has an estimated 221,795 people and 92,035 households. Population estimates put the population change in Jackson County from 2020 to 2025 at −0.9%, against +3.1% for the U.S. Median household income in Jackson County is $73,999, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.5%, before inflation.
Relative to the U.S., household spending in Jackson County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in Jackson County, funeral homes (78), nail salons (65) and tire shops (65) have the highest Groundwork market scores. For funeral homes, that ranks #88 of 1,472 scored counties.
Jackson County is part of the Medford metro area. Against the U.S., map listings per household run highest for coffee shops and cafes (84% above the U.S. rate) and lowest for nail salons (42% below the U.S. rate).
All 56 business types in Jackson County
Highest Groundwork market score first. Each score compares Jackson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #88 of 1,472 | 14 | 1.5 | $1.2M | 170 | 6 |
| Nail salons | 65 | #263 of 1,328 | 32 | 3.5 | $2.8M | 165 | 12 |
| Tire shops | 65 | #392 of 1,530 | 26 | 2.8 | $3.8M | 150 | 14 |
| Car washes and detailing | 64 | #373 of 1,451 | 38 | 4.1 | $2.6M | 102 | 6 |
| Dry cleaners | 63 | #125 of 507 | 5 | 0.5 | $31.4M | 200 | 4 |
| Gas stations | 62 | #655 of 2,358 | 91 | 9.9 | $2.8M | 116 | 51 |
| Child care and preschools | 61 | #510 of 1,611 | 50 | 5.4 | $1.1M | 110 | 48 |
| Collision repair and body shops | 58 | #474 of 1,327 | 25 | 2.7 | $3.9M | 127 | 25 |
| Gyms | 55 | #715 of 1,792 | 64 | 7.0 | $1.4M | 109 | 31 |
| Pizza | 55 | #818 of 2,090 | 55 | 6.0 | $6.2M | 123 | 184 |
| Hair salons | 55 | #926 of 2,339 | 201 | 21.8 | $439K | 102 | 29 |
| Oil change and quick lube | 54 | #215 of 479 | 7 | 0.8 | $14M | 102 | 7 |
| Pet stores | 54 | #407 of 974 | 18 | 2.0 | $4.7M | 104 | 8 |
| Optometrists and eye care | 54 | #575 of 1,302 | 30 | 3.3 | $3.8M | 120 | 16 |
| Auto repair shops | 54 | #999 of 2,378 | 196 | 21.3 | $499K | 112 | 94 |
| Pet grooming and boarding | 53 | #658 of 1,461 | 43 | 4.7 | $2M | 77 | 17 |
| Auto repair and car care | 53 | #1,089 of 2,401 | 358 | 38.9 | $273K | 102 | 121 |
| Martial arts and dance studios | 52 | #609 of 1,334 | 47 | 5.1 | $1.9M | 96 | 21 |
| Gyms, studios and classes | 49 | #1,099 of 2,088 | 136 | 14.8 | $666K | 101 | 52 |
| Fast food and sandwich shops | 48 | #1,211 of 2,222 | 110 | 12.0 | $3.1M | 102 | 184 |
| Primary care and pediatrics | 47 | #924 of 1,656 | 50 | 5.4 | $2.3M | 127 | 158 |
| Home inspectors | 46 | #227 of 415 | 7 | 0.8 | Index only | 86 | 7 |
| Barbershops | 46 | #803 of 1,356 | 44 | 4.8 | $2M | 106 | Under 3 |
| HVAC and plumbing | 46 | #980 of 1,707 | 49 | 5.3 | $5.1M | 106 | 94 |
| Pet businesses | 46 | #1,272 of 2,200 | 119 | 12.9 | $711K | 81 | 60 |
| Salons, barbers and spas | 45 | #1,472 of 2,385 | 398 | 43.2 | $221K | 104 | 64 |
| Yoga, Pilates and fitness studios | 44 | #494 of 777 | 25 | 2.7 | $3.6M | 89 | 31 |
| Electricians | 43 | #745 of 1,160 | 24 | 2.6 | $10.3M | 86 | 62 |
| Grocery stores | 43 | #1,249 of 2,070 | 62 | 6.7 | $8.7M | 94 | 45 |
| Home repair trades | 43 | #1,350 of 2,057 | 104 | 11.3 | $2.4M | 98 | 185 |
| Convenience stores | 43 | #1,354 of 2,261 | 72 | 7.8 | $7.5M | 95 | 62 |
| Insurance agencies | 42 | #1,389 of 2,272 | 120 | 13.0 | $1.5M | 118 | 92 |
| Chiropractors | 41 | #979 of 1,490 | 48 | 5.2 | $2.4M | 98 | 35 |
| Laundromats | 40 | #504 of 785 | 11 | 1.2 | $14.3M | 114 | Under 3 |
| Grocery and convenience stores | 40 | #1,583 of 2,402 | 178 | 19.3 | $3M | 89 | 107 |
| Veterinarians | 39 | #997 of 1,485 | 44 | 4.8 | $1.9M | 71 | 35 |
| Physical therapy | 39 | #1,003 of 1,422 | 50 | 5.4 | $2.3M | 94 | 43 |
| Roofing and gutters | 38 | #852 of 1,177 | 31 | 3.4 | $8M | 94 | 29 |
| Bakeries and dessert shops | 38 | #1,347 of 1,889 | 75 | 8.1 | $4.6M | 110 | 97 |
| Pest control | 36 | #537 of 699 | 16 | 1.7 | $7.2M | 70 | 11 |
| Spas and skin care | 35 | #1,417 of 1,769 | 113 | 12.3 | $780K | 89 | 23 |
| Landscaping and lawn care | 34 | #1,170 of 1,493 | 50 | 5.4 | $2.3M | 78 | 128 |
| Clothing and shoe stores | 34 | #1,588 of 2,087 | 121 | 13.1 | $1.3M | 102 | 71 |
| Clothing, shoes and laundry | 33 | #1,750 of 2,210 | 174 | 18.9 | $902K | 103 | 75 |
| Real estate agents and brokers | 33 | #1,938 of 2,176 | 286 | 31.1 | Index only | 102 | 150 |
| Sit-down restaurants | 32 | #1,957 of 2,405 | 551 | 59.9 | $622K | 94 | 207 |
| Urgent care and walk-in clinics | 31 | #272 of 325 | 6 | 0.7 | $18.8M | 77 | 12 |
| Doctors, dentists and clinics | 31 | #2,041 of 2,394 | 698 | 75.8 | $162K | 106 | 364 |
| Mortgage brokers and lenders | 30 | #779 of 887 | 53 | 5.8 | Index only | 77 | 29 |
| Property management | 30 | #784 of 910 | 42 | 4.6 | Index only | 68 | 75 |
| Real estate | 30 | #2,071 of 2,229 | 388 | 42.2 | Index only | 94 | 283 |
| Dentists and orthodontists | 26 | #1,738 of 1,886 | 129 | 14.0 | $877K | 89 | 100 |
| Restaurants and cafes | 26 | #2,155 of 2,405 | 1,151 | 125.1 | $298K | 80 | 490 |
| Lawn, cleaning and pest control | 24 | #1,680 of 1,771 | 93 | 10.1 | $1.2M | 74 | 218 |
| Coffee shops and cafes | 20 | #1,983 of 2,063 | 186 | 20.2 | $1.8M | 50 | 97 |
| House cleaning | 19 | #824 of 847 | 27 | 2.9 | $4.3M | 67 | 79 |
Household spending in Jackson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $97.7M | $1,062 | 111 |
| Gasoline and other fuels | $251.7M | $2,735 | 105 |
| Food away from home | $342.7M | $3,724 | 91 |
| Groceries | $539.6M | $5,863 | 93 |
| Personal care products and services | $88.1M | $958 | 95 |
| Child care and other personal services | $54.9M | $597 | 103 |
| Memberships, classes and admissions | $90.6M | $985 | 100 |
| Medical and dental services | $113.1M | $1,229 | 95 |
| Pets | $84.6M | $919 | 101 |
| Clothing, shoes and related services | $157M | $1,706 | 83 |
| Vehicle insurance | $178.4M | $1,939 | 99 |
| Home repairs, maintenance and insurance | $247.7M | $2,691 | 89 |
| Lawn care, cleaning and other household services | $114.9M | $1,248 | 88 |
| Rent and homeowner costs | $1.6B | $17,219 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jackson County
- Population, 2025 estimate
- 221,795−0.9% since 2020
- Households
- 92,035
- Median age
- 44.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 2,783 sq. mi.
- People per square mile
- 80
- Median household income
- $73,999+38.5% vs. 2015–2019, before inflation
- Average household income
- $98,011
- Median home value
- $430,200
- Jobs located here
- 90,545
- Daytime population
- 223,934Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Jackson County, OR growing?
Population estimates put Jackson County at 221,795 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 92,035 households. Median household income rose 38.5% from the 2015–2019 survey, before inflation.
How much do households in Jackson County, OR spend?
Households in Jackson County spend about $1.6B a year on rent and homeowner costs, $539.6M on groceries and $342.7M on food away from home. Set against the U.S., households in Jackson County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in Jackson County, OR?
The highest Groundwork market scores in Jackson County are for funeral homes (78), nail salons (65) and tire shops (65). Jackson County ranks #88 of 1,472 scored counties for funeral homes.
How does Jackson County, OR compare with the U.S.?
The median household income in Jackson County is $73,999 a year, 8% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $430,200, against $332,700 for the U.S. For its number of households, Jackson County has the most map listings, relative to the U.S., for coffee shops and cafes (84% above the U.S. rate) and the fewest for nail salons (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Jackson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.