Metro area profile · Oregon
Corvallis, OR metro area market data
Population, household spending and competition for 56 business types in the Corvallis metro area, each scored against other metro areas.
- Population, 2025
- 97,728
- +4.4% since 2020
- Households
- 38,537
- Median household income
- $77,702
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $513,000
- Jobs located here
- 38,819
- Highest market score
- 86
- Auto repair and car care, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Corvallis metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Corvallis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 97,728 people live in the Corvallis metro area, in 38,537 households. Population estimates put the population change in the Corvallis metro area from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). The median household income in the Corvallis metro area is $77,702 a year, 4% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Corvallis metro area spend the most on child care and other personal services (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
The highest Groundwork market scores in the Corvallis metro area are for auto repair and car care businesses (86), auto repair shops (86) and pet grooming and boarding businesses (85). The Corvallis metro area ranks #1 of 387 scored metro areas for auto repair and car care businesses.
The Corvallis metro area is made up of one county, Benton County. For its number of households, the Corvallis metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (75% above the U.S. rate) and the fewest for gas stations (57% below the U.S. rate).
All 56 business types in the Corvallis metro area
Highest Groundwork market score first. Each score compares the Corvallis metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 86 | #1 of 387 | 76 | 19.7 | $530K | 197 | 43 |
| Auto repair shops | 86 | #1 of 387 | 46 | 11.9 | $875K | 197 | 28 |
| Home repair trades | 85 | #3 of 387 | 27 | 7.0 | $4M | 166 | 37 |
| Pet grooming and boarding | 85 | #3 of 386 | 10 | 2.6 | $3.8M | 150 | 5 |
| Electricians | 85 | #3 of 383 | 5 | 1.3 | $21.8M | 181 | 13 |
| HVAC and plumbing | 85 | #4 of 387 | 15 | 3.9 | $7.3M | 152 | 19 |
| Collision repair and body shops | 83 | #4 of 381 | 5 | 1.3 | $8.1M | 261 | Under 3 |
| Hair salons | 81 | #4 of 387 | 53 | 13.8 | $734K | 170 | 16 |
| Roofing and gutters | 80 | #7 of 381 | 7 | 1.8 | $15.5M | 184 | 5 |
| Gas stations | 80 | #16 of 387 | 18 | 4.7 | $5.6M | 237 | 10 |
| Car washes and detailing | 79 | #5 of 387 | 13 | 3.4 | $3.1M | 123 | 4 |
| Primary care and pediatrics | 78 | #28 of 387 | 16 | 4.2 | $3.1M | 175 | 43 |
| Salons, barbers and spas | 77 | #8 of 387 | 110 | 28.5 | $353K | 166 | 36 |
| Optometrists and eye care | 77 | #23 of 386 | 13 | 3.4 | $3.8M | 122 | 4 |
| Clothing, shoes and laundry | 76 | #29 of 387 | 50 | 13.0 | $1.4M | 160 | 22 |
| Clothing and shoe stores | 76 | #30 of 387 | 32 | 8.3 | $2.2M | 173 | 19 |
| Child care and preschools | 76 | #30 of 387 | 18 | 4.7 | $1.5M | 151 | 22 |
| Nail salons | 73 | #24 of 387 | 13 | 3.4 | $3M | 179 | 7 |
| Tire shops | 72 | #47 of 386 | 6 | 1.6 | $6.7M | 268 | 7 |
| Doctors, dentists and clinics | 71 | #49 of 387 | 252 | 65.4 | $198K | 130 | 119 |
| Pizza | 71 | #52 of 387 | 22 | 5.7 | $7M | 137 | 79 |
| Spas and skin care | 68 | #44 of 387 | 30 | 7.8 | $1.3M | 148 | 9 |
| Chiropractors | 67 | #67 of 386 | 12 | 3.1 | $4.1M | 173 | 13 |
| Fast food and sandwich shops | 66 | #99 of 387 | 44 | 11.4 | $3.5M | 114 | 79 |
| Real estate agents and brokers | 65 | #61 of 387 | 87 | 22.6 | Index only | 146 | 58 |
| Barbershops | 65 | #76 of 387 | 12 | 3.1 | $3.2M | 172 | 3 |
| Lawn, cleaning and pest control | 65 | #95 of 387 | 27 | 7.0 | $1.9M | 112 | 58 |
| Insurance agencies | 64 | #112 of 387 | 51 | 13.2 | $1.4M | 111 | 27 |
| Landscaping and lawn care | 63 | #119 of 385 | 12 | 3.1 | $4.2M | 144 | 39 |
| Real estate | 62 | #82 of 387 | 121 | 31.4 | Index only | 132 | 102 |
| Gyms | 62 | #86 of 387 | 29 | 7.5 | $1.5M | 115 | 17 |
| Grocery stores | 62 | #104 of 387 | 20 | 5.2 | $11.6M | 125 | 16 |
| Mortgage brokers and lenders | 59 | #110 of 373 | 14 | 3.6 | Index only | 127 | 8 |
| Sit-down restaurants | 57 | #134 of 387 | 209 | 54.2 | $732K | 110 | 74 |
| Bakeries and dessert shops | 57 | #141 of 387 | 32 | 8.3 | $4.8M | 115 | 32 |
| Laundromats | 56 | #143 of 364 | 5 | 1.3 | $14.1M | 113 | Under 3 |
| Convenience stores | 54 | #172 of 387 | 26 | 6.7 | $8.9M | 113 | 16 |
| Gyms, studios and classes | 52 | #168 of 387 | 71 | 18.4 | $614K | 93 | 30 |
| Grocery and convenience stores | 52 | #185 of 387 | 65 | 16.9 | $3.6M | 106 | 32 |
| Physical therapy | 50 | #190 of 386 | 21 | 5.4 | $2.4M | 99 | 18 |
| Restaurants and cafes | 47 | #212 of 387 | 427 | 110.8 | $358K | 97 | 186 |
| Pet businesses | 47 | #219 of 387 | 50 | 13.0 | $762K | 87 | 31 |
| Martial arts and dance studios | 47 | #231 of 387 | 26 | 6.7 | $1.7M | 83 | 13 |
| Dentists and orthodontists | 45 | #227 of 387 | 51 | 13.2 | $976K | 99 | 41 |
| House cleaning | 45 | #239 of 375 | 11 | 2.9 | $4.6M | 72 | 19 |
| Veterinarians | 39 | #265 of 384 | 19 | 4.9 | $2M | 74 | 19 |
| Yoga, Pilates and fitness studios | 37 | #295 of 347 | 16 | 4.2 | $2.7M | 67 | 17 |
| Property management | 37 | #299 of 374 | 20 | 5.2 | Index only | 62 | 33 |
| Pet stores | 36 | #298 of 382 | 12 | 3.1 | $3.2M | 70 | 7 |
| Coffee shops and cafes | 34 | #322 of 387 | 72 | 18.7 | $2.1M | 57 | 32 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.1M | 73 | 4 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $12.7M | 124 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 0.8 | $1.8M | 266 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $35.2M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $24.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Corvallis metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.3M | $1,045 | 109 |
| Gasoline and other fuels | $101.6M | $2,638 | 102 |
| Food away from home | $152.9M | $3,969 | 98 |
| Groceries | $232.4M | $6,031 | 95 |
| Personal care products and services | $38.9M | $1,009 | 100 |
| Child care and other personal services | $27.2M | $706 | 122 |
| Memberships, classes and admissions | $43.6M | $1,131 | 115 |
| Medical and dental services | $49.8M | $1,292 | 100 |
| Pets | $38.1M | $988 | 109 |
| Clothing, shoes and related services | $70.4M | $1,826 | 89 |
| Vehicle insurance | $71.3M | $1,851 | 95 |
| Home repairs, maintenance and insurance | $108.8M | $2,824 | 94 |
| Lawn care, cleaning and other household services | $50.7M | $1,316 | 93 |
| Rent and homeowner costs | $692M | $17,957 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Corvallis metro area
- Population, 2025 estimate
- 97,728+4.4% since 2020
- Households
- 38,537
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 675 sq. mi.
- People per square mile
- 143
- Median household income
- $77,702+25.2% vs. 2015–2019, before inflation
- Average household income
- $110,303
- Median home value
- $513,000
- Jobs located here
- 38,819
- Daytime population
- 95,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Corvallis metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Corvallis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Corvallis metro area 1
- Benton County, OR96,303 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Corvallis, OR metro area growing?
Population estimates put the Corvallis metro area at 97,728 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 38,537 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in the Corvallis, OR metro area spend?
Households in the Corvallis metro area spend about $692M a year on rent and homeowner costs, $232.4M on groceries and $152.9M on food away from home. Relative to the U.S., household spending in the Corvallis metro area runs highest on child care and other personal services (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Which business types have the highest market scores in the Corvallis, OR metro area?
Of the business types scored in the Corvallis metro area, auto repair and car care businesses (86), auto repair shops (86) and pet grooming and boarding businesses (85) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #1 of 387 scored metro areas.
How does the Corvallis, OR metro area compare with the U.S.?
Median household income in the Corvallis metro area is $77,702, 4% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $513,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (75% above the U.S. rate) and lowest for gas stations (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Corvallis metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Corvallis metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Corvallis metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Corvallis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.