Metro area profile · Oregon
Bend, OR metro area market data
Population, household spending and competition for 56 business types in the Bend metro area, each scored against other metro areas.
- Population, 2025
- 266,376
- +7.0% since 2020
- Households
- 104,529
- Median household income
- $89,788
- Median home value
- $602,600
- Jobs located here
- 104,129
- Highest market score
- 85
- Gas stations, #7 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Bend metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 266,376 people live in the Bend metro area, in 104,529 households. Between 2020 and 2025, the population of the Bend metro area grew 7.0%, faster than the U.S. (+3.1%). The median household income in the Bend metro area is $89,788 a year, 11% above the U.S. median of $80,734.
Set against the U.S., households in the Bend metro area spend the most on child care and other personal services (an index of 130, where 100 is the U.S. average) and the least on clothing, shoes and related services (94).
The highest Groundwork market scores in the Bend metro area are for gas stations (85), fast food and sandwich shops (84) and funeral homes (81). The Bend metro area ranks #7 of 387 scored metro areas for gas stations.
The Bend metro area takes in 3 counties: Deschutes County, Crook County and Jefferson County. For its number of households, the Bend metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.4 times the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
All 56 business types in the Bend metro area
Highest Groundwork market score first. Each score compares the Bend metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 85 | #7 of 387 | 96 | 9.2 | $3.3M | 137 | 63 |
| Fast food and sandwich shops | 84 | #15 of 387 | 123 | 11.8 | $3.6M | 118 | 180 |
| Funeral homes | 81 | #26 of 377 | 15 | 1.4 | $1.1M | 155 | 7 |
| Dry cleaners | 79 | #13 of 272 | 6 | 0.6 | $33.5M | 214 | 7 |
| Nail salons | 76 | #15 of 387 | 45 | 4.3 | $2.5M | 150 | 18 |
| Barbershops | 76 | #20 of 387 | 38 | 3.6 | $3M | 157 | 6 |
| Pest control | 75 | #21 of 345 | 14 | 1.3 | $10.4M | 102 | 6 |
| Pizza | 74 | #39 of 387 | 86 | 8.2 | $5.2M | 102 | 180 |
| Laundromats | 74 | #43 of 364 | 13 | 1.2 | $15.5M | 124 | 4 |
| Tire shops | 73 | #45 of 386 | 38 | 3.6 | $3.3M | 132 | 18 |
| Collision repair and body shops | 71 | #51 of 381 | 27 | 2.6 | $4.6M | 151 | 35 |
| Primary care and pediatrics | 67 | #75 of 387 | 57 | 5.5 | $2.5M | 141 | 182 |
| Martial arts and dance studios | 65 | #64 of 387 | 55 | 5.3 | $2.4M | 117 | 44 |
| Convenience stores | 65 | #92 of 387 | 68 | 6.5 | $9.7M | 123 | 39 |
| Grocery stores | 64 | #92 of 387 | 61 | 5.8 | $10.8M | 117 | 45 |
| Hair salons | 63 | #76 of 387 | 261 | 25.0 | $432K | 100 | 60 |
| Auto repair shops | 61 | #106 of 387 | 257 | 24.6 | $488K | 110 | 146 |
| Insurance agencies | 61 | #128 of 387 | 150 | 14.4 | $1.5M | 118 | 105 |
| Grocery and convenience stores | 59 | #134 of 387 | 187 | 17.9 | $3.5M | 104 | 84 |
| Auto repair and car care | 58 | #135 of 387 | 452 | 43.2 | $277K | 103 | 202 |
| Home inspectors | 57 | #80 of 243 | 9 | 0.9 | Index only | 84 | 8 |
| Salons, barbers and spas | 57 | #122 of 387 | 515 | 49.3 | $219K | 103 | 135 |
| Gyms, studios and classes | 56 | #129 of 387 | 204 | 19.5 | $635K | 96 | 100 |
| Child care and preschools | 55 | #167 of 387 | 84 | 8.0 | $938K | 94 | 95 |
| Clothing, shoes and laundry | 55 | #171 of 387 | 238 | 22.8 | $845K | 96 | 85 |
| Clothing and shoe stores | 55 | #175 of 387 | 170 | 16.3 | $1.2M | 93 | 74 |
| Roofing and gutters | 53 | #171 of 381 | 43 | 4.1 | $7.4M | 87 | 32 |
| Bakeries and dessert shops | 53 | #174 of 387 | 98 | 9.4 | $4.5M | 109 | 129 |
| Gyms | 52 | #171 of 387 | 113 | 10.8 | $1.1M | 88 | 56 |
| Oil change and quick lube | 49 | #160 of 290 | 15 | 1.4 | $8.4M | 61 | 10 |
| Landscaping and lawn care | 49 | #193 of 385 | 61 | 5.8 | $2.4M | 82 | 169 |
| Sit-down restaurants | 49 | #201 of 387 | 667 | 63.8 | $665K | 100 | 269 |
| Car washes and detailing | 49 | #204 of 387 | 60 | 5.7 | $2.1M | 83 | 28 |
| Yoga, Pilates and fitness studios | 46 | #205 of 347 | 36 | 3.4 | $3.6M | 89 | 56 |
| Doctors, dentists and clinics | 45 | #230 of 387 | 1,035 | 99.0 | $139K | 91 | 512 |
| Optometrists and eye care | 45 | #253 of 386 | 50 | 4.8 | $2.9M | 92 | 27 |
| Urgent care and walk-in clinics | 43 | #128 of 197 | 10 | 1.0 | $14.4M | 59 | 11 |
| Home repair trades | 43 | #240 of 387 | 167 | 16.0 | $1.9M | 78 | 272 |
| HVAC and plumbing | 42 | #259 of 387 | 87 | 8.3 | $3.6M | 77 | 135 |
| Electricians | 42 | #259 of 383 | 37 | 3.5 | $8.6M | 71 | 105 |
| Restaurants and cafes | 41 | #257 of 387 | 1,400 | 133.9 | $317K | 85 | 571 |
| Pet grooming and boarding | 41 | #272 of 386 | 66 | 6.3 | $1.7M | 66 | 41 |
| Spas and skin care | 40 | #288 of 387 | 157 | 15.0 | $718K | 82 | 50 |
| Veterinarians | 39 | #267 of 384 | 60 | 5.7 | $1.8M | 68 | 60 |
| Dentists and orthodontists | 39 | #284 of 387 | 167 | 16.0 | $860K | 87 | 138 |
| Pet businesses | 38 | #289 of 387 | 198 | 18.9 | $558K | 64 | 118 |
| Property management | 37 | #301 of 374 | 72 | 6.9 | Index only | 50 | 100 |
| Real estate agents and brokers | 37 | #317 of 387 | 523 | 50.0 | Index only | 69 | 407 |
| Lawn, cleaning and pest control | 36 | #298 of 387 | 128 | 12.2 | $1.1M | 68 | 298 |
| Pet stores | 36 | #300 of 382 | 43 | 4.1 | $2.6M | 57 | 17 |
| Real estate | 36 | #335 of 387 | 710 | 67.9 | Index only | 64 | 623 |
| Coffee shops and cafes | 35 | #314 of 387 | 210 | 20.1 | $2.1M | 57 | 121 |
| Mortgage brokers and lenders | 35 | #322 of 373 | 106 | 10.1 | Index only | 48 | 55 |
| Chiropractors | 34 | #331 of 386 | 103 | 9.9 | $1.4M | 58 | 69 |
| Physical therapy | 33 | #328 of 386 | 121 | 11.6 | $1.2M | 49 | 85 |
| House cleaning | 31 | #329 of 375 | 53 | 5.1 | $2.8M | 43 | 123 |
Household spending in the Bend metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $125.4M | $1,200 | 125 |
| Gasoline and other fuels | $314.1M | $3,005 | 116 |
| Food away from home | $443.6M | $4,244 | 104 |
| Groceries | $660.9M | $6,322 | 100 |
| Personal care products and services | $112.8M | $1,079 | 107 |
| Child care and other personal services | $78.8M | $754 | 130 |
| Memberships, classes and admissions | $129.6M | $1,240 | 126 |
| Medical and dental services | $143.6M | $1,374 | 107 |
| Pets | $110.6M | $1,058 | 116 |
| Clothing, shoes and related services | $201.2M | $1,924 | 94 |
| Vehicle insurance | $221.6M | $2,120 | 108 |
| Home repairs, maintenance and insurance | $316.7M | $3,030 | 100 |
| Lawn care, cleaning and other household services | $146M | $1,397 | 99 |
| Rent and homeowner costs | $2B | $18,945 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bend metro area
- Population, 2025 estimate
- 266,376+7.0% since 2020
- Households
- 104,529
- Median age
- 43.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 7,778 sq. mi.
- People per square mile
- 33
- Median household income
- $89,788
- Average household income
- $121,236
- Median home value
- $602,600
- Jobs located here
- 104,129
- Daytime population
- 248,315Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bend metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bend metro area 3
- Deschutes County, OR206,334 people
- Crook County, OR26,277 people
- Jefferson County, OR25,203 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Bend, OR metro area growing?
Population estimates put the Bend metro area at 266,376 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 104,529 households.
How much do households in the Bend, OR metro area spend?
Households in the Bend metro area spend about $2B a year on rent and homeowner costs, $660.9M on groceries and $443.6M on food away from home. Relative to the U.S., household spending in the Bend metro area runs highest on child care and other personal services (an index of 130, where 100 is the U.S. average) and lowest on clothing, shoes and related services (94).
Which business types have the highest market scores in the Bend, OR metro area?
Of the business types scored in the Bend metro area, gas stations (85), fast food and sandwich shops (84) and funeral homes (81) have the highest Groundwork market scores. For gas stations, that ranks #7 of 387 scored metro areas.
How does the Bend, OR metro area compare with the U.S.?
Median household income in the Bend metro area is $89,788, 11% above the U.S. median of $80,734. The population rose 7.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $602,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.4 times the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Bend metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bend metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bend metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.