County profile · Oregon
Yamhill County, OR market data
Population, household spending and competition for 56 business types in Yamhill County, each scored against other counties.
- Population, 2025
- 110,024
- +2.2% since 2020
- Households
- 39,247
- Median household income
- $90,063
- +40.9% vs. 2015–2019, before inflation
- Median home value
- $471,700
- Jobs located here
- 38,662
- Highest market score
- 84
- Gyms, #42 of 1,792 scored counties
A site report maps the competitors on map listings around any address in Yamhill County by name and distance, and the households and spending within reach. Or open the report at the center of Yamhill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 110,024 people live in Yamhill County, in 39,247 households. Population estimates put the population change in Yamhill County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The median household income in Yamhill County is $90,063 a year, 12% above the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Yamhill County spend the most on child care and other personal services (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (91).
The highest Groundwork market scores in Yamhill County are for gyms (84), barbershops (79) and gas stations (78). Yamhill County ranks #42 of 1,792 scored counties for gyms.
Yamhill County is part of the Portland-Vancouver-Hillsboro metro area. For its number of households, Yamhill County has the most map listings, relative to the U.S., for restaurants and cafes (92% above the U.S. rate) and the fewest for clothing and shoe stores (56% below the U.S. rate).
All 56 business types in Yamhill County
Highest Groundwork market score first. Each score compares Yamhill County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 84 | #42 of 1,792 | 24 | 6.1 | $1.9M | 145 | 6 |
| Barbershops | 79 | #80 of 1,356 | 11 | 2.8 | $3.7M | 198 | Under 3 |
| Gas stations | 78 | #188 of 2,358 | 28 | 7.1 | $4.1M | 172 | 23 |
| Clothing and shoe stores | 76 | #212 of 2,087 | 28 | 7.1 | $2.6M | 205 | 8 |
| Hair salons | 74 | #188 of 2,339 | 73 | 18.6 | $562K | 131 | 13 |
| Gyms, studios and classes | 71 | #224 of 2,088 | 48 | 12.2 | $941K | 142 | 19 |
| Clothing, shoes and laundry | 71 | #342 of 2,210 | 41 | 10.4 | $1.8M | 202 | 16 |
| Pizza | 70 | #315 of 2,090 | 29 | 7.4 | $5.6M | 110 | 63 |
| Collision repair and body shops | 69 | #228 of 1,327 | 9 | 2.3 | $5M | 163 | 13 |
| Tire shops | 69 | #315 of 1,530 | 18 | 4.6 | $2.5M | 101 | 5 |
| Spas and skin care | 68 | #278 of 1,769 | 31 | 7.9 | $1.3M | 151 | 7 |
| Veterinarians | 68 | #314 of 1,485 | 12 | 3.1 | $3.4M | 124 | 13 |
| Fast food and sandwich shops | 68 | #445 of 2,222 | 50 | 12.7 | $3.2M | 106 | 63 |
| HVAC and plumbing | 66 | #299 of 1,707 | 20 | 5.1 | $5.7M | 119 | 33 |
| Electricians | 65 | #251 of 1,160 | 9 | 2.3 | $12.6M | 105 | 21 |
| Primary care and pediatrics | 65 | #375 of 1,656 | 25 | 6.4 | $2.1M | 117 | 36 |
| Optometrists and eye care | 64 | #315 of 1,302 | 12 | 3.1 | $4.4M | 139 | 8 |
| Salons, barbers and spas | 64 | #501 of 2,385 | 137 | 34.9 | $299K | 141 | 33 |
| Auto repair shops | 64 | #554 of 2,378 | 75 | 19.1 | $604K | 136 | 51 |
| Property management | 62 | #249 of 910 | 8 | 2.0 | Index only | 162 | 24 |
| Car washes and detailing | 62 | #420 of 1,451 | 19 | 4.8 | $2.4M | 95 | 6 |
| Pet grooming and boarding | 61 | #455 of 1,461 | 18 | 4.6 | $2.2M | 88 | 9 |
| Pet businesses | 61 | #615 of 2,200 | 48 | 12.2 | $841K | 96 | 26 |
| Nail salons | 60 | #392 of 1,328 | 17 | 4.3 | $2.4M | 144 | 11 |
| Physical therapy | 60 | #446 of 1,422 | 19 | 4.8 | $2.8M | 115 | 14 |
| Auto repair and car care | 60 | #735 of 2,401 | 150 | 38.2 | $302K | 112 | 67 |
| Martial arts and dance studios | 59 | #403 of 1,334 | 21 | 5.4 | $2.2M | 107 | 13 |
| Bakeries and dessert shops | 59 | #571 of 1,889 | 28 | 7.1 | $5.8M | 139 | 33 |
| Pet stores | 58 | #350 of 974 | 9 | 2.3 | $4.5M | 99 | 4 |
| Home repair trades | 56 | #745 of 2,057 | 47 | 12.0 | $2.4M | 99 | 69 |
| Grocery stores | 55 | #834 of 2,070 | 25 | 6.4 | $9.7M | 105 | 23 |
| Convenience stores | 55 | #929 of 2,261 | 34 | 8.7 | $7.2M | 91 | 20 |
| Insurance agencies | 55 | #955 of 2,272 | 51 | 13.0 | $1.6M | 126 | 33 |
| Laundromats | 54 | #334 of 785 | 5 | 1.3 | $14.6M | 117 | 3 |
| Child care and preschools | 54 | #718 of 1,611 | 31 | 7.9 | $900K | 90 | 29 |
| Landscaping and lawn care | 52 | #653 of 1,493 | 18 | 4.6 | $2.9M | 100 | 54 |
| Mortgage brokers and lenders | 51 | #426 of 887 | 18 | 4.6 | Index only | 103 | 8 |
| Doctors, dentists and clinics | 51 | #1,132 of 2,394 | 263 | 67.0 | $199K | 130 | 115 |
| Pest control | 49 | #372 of 699 | 8 | 2.0 | $6.6M | 65 | 3 |
| Grocery and convenience stores | 49 | #1,246 of 2,402 | 88 | 22.4 | $2.8M | 82 | 43 |
| Real estate agents and brokers | 48 | #1,165 of 2,176 | 101 | 25.7 | Index only | 131 | 62 |
| Sit-down restaurants | 48 | #1,274 of 2,405 | 229 | 58.3 | $705K | 106 | 89 |
| Chiropractors | 47 | #837 of 1,490 | 25 | 6.4 | $2.1M | 87 | 15 |
| Real estate | 46 | #1,291 of 2,229 | 128 | 32.6 | Index only | 130 | 103 |
| Lawn, cleaning and pest control | 43 | #1,124 of 1,771 | 35 | 8.9 | $1.5M | 90 | 92 |
| Dentists and orthodontists | 41 | #1,258 of 1,886 | 53 | 13.5 | $987K | 100 | 38 |
| House cleaning | 39 | #612 of 847 | 9 | 2.3 | $5.9M | 92 | 35 |
| Roofing and gutters | 38 | #856 of 1,177 | 18 | 4.6 | $6.3M | 74 | 15 |
| Coffee shops and cafes | 35 | #1,595 of 2,063 | 73 | 18.6 | $2.2M | 60 | 33 |
| Restaurants and cafes | 35 | #1,856 of 2,405 | 829 | 211.2 | $195K | 53 | 185 |
| Funeral homes | Not scored | Not scored | 4 | 1.0 | $1.6M | 237 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.0 | $13.1M | 53 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $24.4M | 155 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $15.1M | 371 | 6 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $22.7M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
Household spending in Yamhill County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.3M | $1,155 | 121 |
| Gasoline and other fuels | $114.8M | $2,925 | 113 |
| Food away from home | $161.6M | $4,116 | 101 |
| Groceries | $243.7M | $6,208 | 98 |
| Personal care products and services | $41M | $1,045 | 104 |
| Child care and other personal services | $27.9M | $711 | 122 |
| Memberships, classes and admissions | $45.2M | $1,151 | 117 |
| Medical and dental services | $52.3M | $1,332 | 103 |
| Pets | $40.4M | $1,028 | 113 |
| Clothing, shoes and related services | $73.1M | $1,861 | 91 |
| Vehicle insurance | $80.7M | $2,055 | 105 |
| Home repairs, maintenance and insurance | $113.4M | $2,889 | 96 |
| Lawn care, cleaning and other household services | $52.9M | $1,347 | 95 |
| Rent and homeowner costs | $721.5M | $18,383 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yamhill County
- Population, 2025 estimate
- 110,024+2.2% since 2020
- Households
- 39,247
- Median age
- 40.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 716 sq. mi.
- People per square mile
- 152
- Median household income
- $90,063+40.9% vs. 2015–2019, before inflation
- Average household income
- $112,958
- Median home value
- $471,700
- Jobs located here
- 38,662
- Daytime population
- 98,390Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yamhill County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yamhill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Marion County, OR349,244 people
- Washington County, OR603,947 people
- Polk County, OR89,662 people
- Clackamas County, OR423,975 people
- Multnomah County, OR801,477 people
- Tillamook County, OR27,496 people
- Columbia County, OR53,493 people
- Benton County, OR96,303 people
Questions
How fast is Yamhill County, OR growing?
Population estimates put Yamhill County at 110,024 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 39,247 households. Against the 2015–2019 survey, median household income rose 40.9%, before inflation.
How much do households in Yamhill County, OR spend?
Households in Yamhill County spend about $721.5M a year on rent and homeowner costs, $243.7M on groceries and $161.6M on food away from home. Relative to the U.S., household spending in Yamhill County runs highest on child care and other personal services (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (91).
Which business types have the highest market scores in Yamhill County, OR?
Of the business types scored in Yamhill County, gyms (84), barbershops (79) and gas stations (78) have the highest Groundwork market scores. For gyms, that ranks #42 of 1,792 scored counties.
How does Yamhill County, OR compare with the U.S.?
Median household income in Yamhill County is $90,063, 12% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $471,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for restaurants and cafes (92% above the U.S. rate) and lowest for clothing and shoe stores (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Yamhill County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yamhill County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Yamhill County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yamhill County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.