Small-town market profile · Oregon
Newport, OR area market data
Population, household spending and competition for 56 business types in the Newport area, each scored against other small-town markets.
- Population, 2025
- 50,636
- +0.3% since 2020
- Households
- 23,115
- Median household income
- $63,165
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $410,800
- Jobs located here
- 16,986
- Highest market score
- 81
- Veterinarians, #15 of 398 scored small-town markets
A site report maps the competitors on map listings around any address in the Newport area by name and distance, and the households and spending within reach. Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 50,636 people live in the Newport area, in 23,115 households. Between 2020 and 2025, the population of the Newport area grew 0.3%, slower than the U.S. (+3.1%). The median household income in the Newport area is $63,165 a year, 22% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Newport area spend the most on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in the Newport area are for veterinarians (81), martial arts and dance studios (76) and physical therapy clinics (72). The Newport area ranks #15 of 398 scored small-town markets for veterinarians.
The Newport area is made up of one county, Lincoln County. For its number of households, the Newport area has the most map listings, relative to the U.S., for coffee shops and cafes (3.1 times the U.S. rate) and the fewest for insurance agencies (50% below the U.S. rate).
All 56 business types in the Newport area
Highest Groundwork market score first. Each score compares the Newport area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 81 | #15 of 398 | 6 | 2.6 | $3.3M | 119 | 4 |
| Martial arts and dance studios | 76 | #18 of 378 | 6 | 2.6 | $3.3M | 164 | Under 3 |
| Physical therapy | 72 | #44 of 400 | 6 | 2.6 | $4.4M | 184 | 5 |
| Primary care and pediatrics | 71 | #71 of 458 | 10 | 4.3 | $2.7M | 149 | 13 |
| Insurance agencies | 69 | #107 of 537 | 18 | 7.8 | $2.3M | 180 | 12 |
| Hair salons | 66 | #86 of 538 | 45 | 19.5 | $460K | 107 | 5 |
| Gas stations | 66 | #104 of 536 | 22 | 9.5 | $2.6M | 109 | 16 |
| Fast food and sandwich shops | 65 | #128 of 537 | 18 | 7.8 | $4.4M | 145 | 42 |
| Doctors, dentists and clinics | 65 | #129 of 538 | 112 | 48.5 | $237K | 156 | 46 |
| Roofing and gutters | 64 | #61 of 288 | 6 | 2.6 | $9.8M | 115 | 3 |
| Auto repair and car care | 64 | #131 of 538 | 74 | 32.0 | $297K | 111 | 31 |
| Chiropractors | 63 | #110 of 426 | 8 | 3.5 | $3.3M | 139 | 6 |
| Barbershops | 63 | #111 of 377 | 8 | 3.5 | $2.6M | 137 | Under 3 |
| Auto repair shops | 62 | #146 of 538 | 45 | 19.5 | $489K | 110 | 20 |
| Child care and preschools | 60 | #149 of 454 | 14 | 6.1 | $864K | 86 | 12 |
| Salons, barbers and spas | 60 | #151 of 538 | 80 | 34.6 | $259K | 122 | 11 |
| Yoga, Pilates and fitness studios | 58 | #41 of 112 | 6 | 2.6 | $3.3M | 82 | Under 3 |
| Gyms, studios and classes | 58 | #177 of 535 | 32 | 13.8 | $622K | 94 | Under 3 |
| Mortgage brokers and lenders | 57 | #67 of 177 | 5 | 2.2 | Index only | 194 | 6 |
| Spas and skin care | 55 | #197 of 504 | 17 | 7.4 | $1.2M | 139 | 4 |
| Nail salons | 54 | #177 of 387 | 10 | 4.3 | $2.1M | 124 | Under 3 |
| Home repair trades | 54 | #214 of 526 | 25 | 10.8 | $2.3M | 96 | 32 |
| Gyms | 54 | #224 of 506 | 20 | 8.7 | $995K | 76 | Under 3 |
| HVAC and plumbing | 53 | #208 of 476 | 16 | 6.9 | $3.7M | 77 | 13 |
| Convenience stores | 53 | #250 of 529 | 15 | 6.5 | $8.7M | 110 | 12 |
| Tire shops | 52 | #199 of 431 | 9 | 3.9 | $2.4M | 98 | 5 |
| Pet grooming and boarding | 49 | #202 of 387 | 11 | 4.8 | $1.8M | 70 | 7 |
| Pizza | 49 | #267 of 520 | 20 | 8.7 | $4M | 78 | 42 |
| Landscaping and lawn care | 47 | #214 of 399 | 10 | 4.3 | $2.7M | 93 | 21 |
| Optometrists and eye care | 46 | #239 of 400 | 10 | 4.3 | $2.7M | 85 | 5 |
| Car washes and detailing | 46 | #250 of 441 | 11 | 4.8 | $2M | 79 | 4 |
| Lawn, cleaning and pest control | 46 | #268 of 481 | 16 | 6.9 | $1.7M | 101 | 30 |
| Dentists and orthodontists | 45 | #307 of 526 | 22 | 9.5 | $1.2M | 123 | 17 |
| Pet businesses | 43 | #351 of 527 | 34 | 14.7 | $574K | 65 | 15 |
| Laundromats | 39 | #100 of 150 | 5 | 2.2 | $7.4M | 59 | Under 3 |
| Property management | 37 | #139 of 180 | 9 | 3.9 | Index only | 76 | 26 |
| Collision repair and body shops | 35 | #302 of 387 | 10 | 4.3 | $2.2M | 71 | Under 3 |
| Pet stores | 33 | #180 of 220 | 11 | 4.8 | $1.8M | 39 | 4 |
| Real estate agents and brokers | 33 | #478 of 533 | 80 | 34.6 | Index only | 87 | 28 |
| Grocery and convenience stores | 32 | #440 of 538 | 59 | 25.5 | $2.2M | 65 | 28 |
| Real estate | 32 | #490 of 536 | 95 | 41.1 | Index only | 92 | 63 |
| Grocery stores | 21 | #470 of 506 | 30 | 13.0 | $4.3M | 47 | 16 |
| Restaurants and cafes | 20 | #519 of 538 | 417 | 180.4 | $191K | 52 | 188 |
| Sit-down restaurants | 20 | #524 of 538 | 220 | 95.2 | $362K | 55 | 114 |
| Bakeries and dessert shops | 19 | #500 of 507 | 47 | 20.3 | $1.7M | 41 | 34 |
| Coffee shops and cafes | 19 | #524 of 529 | 78 | 33.7 | $1M | 28 | 31 |
| Clothing, shoes and laundry | 17 | #513 of 536 | 75 | 32.4 | $493K | 56 | 33 |
| Clothing and shoe stores | 17 | #516 of 536 | 59 | 25.5 | $626K | 49 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $1.1M | 156 | 3 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $6.8M | 106 | 9 |
| Electricians | Not scored | Not scored | 3 | 1.3 | $19.5M | 163 | 16 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $11M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $36.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $26.6M | Too few | Under 3 |
Household spending in the Newport area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22M | $951 | 99 |
| Gasoline and other fuels | $57.3M | $2,478 | 95 |
| Food away from home | $79.7M | $3,450 | 85 |
| Groceries | $130.1M | $5,627 | 89 |
| Personal care products and services | $20.7M | $896 | 89 |
| Child care and other personal services | $12.1M | $524 | 90 |
| Memberships, classes and admissions | $19.9M | $861 | 88 |
| Medical and dental services | $26.6M | $1,150 | 89 |
| Pets | $19.5M | $844 | 93 |
| Clothing, shoes and related services | $36.9M | $1,598 | 78 |
| Vehicle insurance | $40.7M | $1,762 | 90 |
| Home repairs, maintenance and insurance | $58.6M | $2,535 | 84 |
| Lawn care, cleaning and other household services | $27.2M | $1,177 | 83 |
| Rent and homeowner costs | $378.3M | $16,368 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Newport area
- Population, 2025 estimate
- 50,636+0.3% since 2020
- Households
- 23,115
- Median age
- 51.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 981 sq. mi.
- People per square mile
- 52
- Median household income
- $63,165+31.9% vs. 2015–2019, before inflation
- Average household income
- $86,183
- Median home value
- $410,800
- Jobs located here
- 16,986
- Daytime population
- 46,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Newport area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Newport area 1
- Lincoln County, OR50,964 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
Questions
How fast is the Newport, OR area growing?
Population estimates put the Newport area at 50,636 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,115 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in the Newport, OR area spend?
Households in the Newport area spend about $378.3M a year on rent and homeowner costs, $130.1M on groceries and $79.7M on food away from home. Relative to the U.S., household spending in the Newport area runs highest on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in the Newport, OR area?
Of the business types scored in the Newport area, veterinarians (81), martial arts and dance studios (76) and physical therapy clinics (72) have the highest Groundwork market scores. For veterinarians, that ranks #15 of 398 scored small-town markets.
How does the Newport, OR area compare with the U.S.?
Median household income in the Newport area is $63,165, 22% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $410,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (3.1 times the U.S. rate) and lowest for insurance agencies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Newport area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Newport area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Newport area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.