County profile · Oregon
Benton County, OR market data
How Benton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 97,728
- +4.4% since 2020
- Households
- 38,537
- Median household income
- $77,702
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $513,000
- Jobs located here
- 38,819
- Highest market score
- 86
- Pet grooming and boarding, #17 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Benton County by name and distance, and the households and spending within reach. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Benton County has an estimated 97,728 people and 38,537 households. Population estimates put the population change in Benton County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). Median household income in Benton County is $77,702, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in Benton County runs highest on child care and other personal services (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Of the business types scored in Benton County, pet grooming and boarding businesses (86), HVAC and plumbing companies (84) and home repair companies (83) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #17 of 1,461 scored counties.
Benton County is part of the Corvallis metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (75% above the U.S. rate) and lowest for gas stations (57% below the U.S. rate).
All 56 business types in Benton County
Highest Groundwork market score first. Each score compares Benton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 86 | #17 of 1,461 | 10 | 2.6 | $3.8M | 150 | 5 |
| HVAC and plumbing | 84 | #30 of 1,707 | 15 | 3.9 | $7.3M | 152 | 19 |
| Home repair trades | 83 | #25 of 2,057 | 27 | 7.0 | $4M | 166 | 37 |
| Electricians | 83 | #30 of 1,160 | 5 | 1.3 | $21.8M | 181 | 13 |
| Collision repair and body shops | 82 | #46 of 1,327 | 5 | 1.3 | $8.1M | 261 | Under 3 |
| Auto repair shops | 81 | #94 of 2,378 | 46 | 11.9 | $875K | 197 | 28 |
| Auto repair and car care | 81 | #100 of 2,401 | 76 | 19.7 | $530K | 197 | 43 |
| Roofing and gutters | 79 | #59 of 1,177 | 7 | 1.8 | $15.5M | 184 | 5 |
| Hair salons | 79 | #91 of 2,339 | 53 | 13.8 | $734K | 170 | 16 |
| Gas stations | 79 | #160 of 2,358 | 18 | 4.7 | $5.6M | 237 | 10 |
| Car washes and detailing | 78 | #82 of 1,451 | 13 | 3.4 | $3.1M | 123 | 4 |
| Child care and preschools | 78 | #112 of 1,611 | 18 | 4.7 | $1.5M | 151 | 22 |
| Optometrists and eye care | 77 | #103 of 1,302 | 13 | 3.4 | $3.8M | 122 | 4 |
| Tire shops | 75 | #157 of 1,530 | 6 | 1.6 | $6.7M | 268 | 7 |
| Nail salons | 74 | #102 of 1,328 | 13 | 3.4 | $3M | 179 | 7 |
| Primary care and pediatrics | 73 | #193 of 1,656 | 16 | 4.2 | $3.1M | 175 | 43 |
| Barbershops | 70 | #223 of 1,356 | 12 | 3.1 | $3.2M | 172 | 3 |
| Pizza | 70 | #301 of 2,090 | 22 | 5.7 | $7M | 137 | 79 |
| Chiropractors | 69 | #242 of 1,490 | 12 | 3.1 | $4.1M | 173 | 13 |
| Salons, barbers and spas | 69 | #315 of 2,385 | 110 | 28.5 | $353K | 166 | 36 |
| Grocery stores | 69 | #434 of 2,070 | 20 | 5.2 | $11.6M | 125 | 16 |
| Landscaping and lawn care | 67 | #296 of 1,493 | 12 | 3.1 | $4.2M | 144 | 39 |
| Clothing and shoe stores | 67 | #462 of 2,087 | 32 | 8.3 | $2.2M | 173 | 19 |
| Spas and skin care | 65 | #368 of 1,769 | 30 | 7.8 | $1.3M | 148 | 9 |
| Clothing, shoes and laundry | 65 | #529 of 2,210 | 50 | 13.0 | $1.4M | 160 | 22 |
| Convenience stores | 65 | #574 of 2,261 | 26 | 6.7 | $8.9M | 113 | 16 |
| Gyms | 64 | #391 of 1,792 | 29 | 7.5 | $1.5M | 115 | 17 |
| Fast food and sandwich shops | 64 | #577 of 2,222 | 44 | 11.4 | $3.5M | 114 | 79 |
| Grocery and convenience stores | 63 | #660 of 2,402 | 65 | 16.9 | $3.6M | 106 | 32 |
| Lawn, cleaning and pest control | 62 | #429 of 1,771 | 27 | 7.0 | $1.9M | 112 | 58 |
| Mortgage brokers and lenders | 60 | #248 of 887 | 14 | 3.6 | Index only | 127 | 8 |
| Laundromats | 58 | #292 of 785 | 5 | 1.3 | $14.1M | 113 | Under 3 |
| Bakeries and dessert shops | 57 | #655 of 1,889 | 32 | 8.3 | $4.8M | 115 | 32 |
| Pet businesses | 57 | #776 of 2,200 | 50 | 13.0 | $762K | 87 | 31 |
| Sit-down restaurants | 57 | #868 of 2,405 | 209 | 54.2 | $732K | 110 | 74 |
| Insurance agencies | 57 | #886 of 2,272 | 51 | 13.2 | $1.4M | 111 | 27 |
| Real estate agents and brokers | 55 | #793 of 2,176 | 87 | 22.6 | Index only | 146 | 58 |
| Physical therapy | 53 | #646 of 1,422 | 21 | 5.4 | $2.4M | 99 | 18 |
| Gyms, studios and classes | 53 | #911 of 2,088 | 71 | 18.4 | $614K | 93 | 30 |
| Doctors, dentists and clinics | 52 | #1,098 of 2,394 | 252 | 65.4 | $198K | 130 | 119 |
| Martial arts and dance studios | 51 | #650 of 1,334 | 26 | 6.7 | $1.7M | 83 | 13 |
| Veterinarians | 50 | #751 of 1,485 | 19 | 4.9 | $2M | 74 | 19 |
| Real estate | 50 | #1,087 of 2,229 | 121 | 31.4 | Index only | 132 | 102 |
| Restaurants and cafes | 50 | #1,199 of 2,405 | 427 | 110.8 | $358K | 97 | 186 |
| House cleaning | 46 | #505 of 847 | 11 | 2.9 | $4.6M | 72 | 19 |
| Yoga, Pilates and fitness studios | 42 | #536 of 777 | 16 | 4.2 | $2.7M | 67 | 17 |
| Pet stores | 42 | #624 of 974 | 12 | 3.1 | $3.2M | 70 | 7 |
| Dentists and orthodontists | 42 | #1,237 of 1,886 | 51 | 13.2 | $976K | 99 | 41 |
| Property management | 39 | #643 of 910 | 20 | 5.2 | Index only | 62 | 33 |
| Coffee shops and cafes | 37 | #1,537 of 2,063 | 72 | 18.7 | $2.1M | 57 | 32 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.1M | 73 | 4 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $12.7M | 124 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 0.8 | $1.8M | 266 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $35.2M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $24.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Benton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.3M | $1,045 | 109 |
| Gasoline and other fuels | $101.6M | $2,638 | 102 |
| Food away from home | $152.9M | $3,969 | 98 |
| Groceries | $232.4M | $6,031 | 95 |
| Personal care products and services | $38.9M | $1,009 | 100 |
| Child care and other personal services | $27.2M | $706 | 122 |
| Memberships, classes and admissions | $43.6M | $1,131 | 115 |
| Medical and dental services | $49.8M | $1,292 | 100 |
| Pets | $38.1M | $988 | 109 |
| Clothing, shoes and related services | $70.4M | $1,826 | 89 |
| Vehicle insurance | $71.3M | $1,851 | 95 |
| Home repairs, maintenance and insurance | $108.8M | $2,824 | 94 |
| Lawn care, cleaning and other household services | $50.7M | $1,316 | 93 |
| Rent and homeowner costs | $692M | $17,957 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Benton County
- Population, 2025 estimate
- 97,728+4.4% since 2020
- Households
- 38,537
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 675 sq. mi.
- People per square mile
- 143
- Median household income
- $77,702+25.2% vs. 2015–2019, before inflation
- Average household income
- $110,303
- Median home value
- $513,000
- Jobs located here
- 38,819
- Daytime population
- 95,808Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Polk County, OR89,662 people
- Marion County, OR349,244 people
- Lincoln County, OR50,964 people
- Lane County, OR384,207 people
- Yamhill County, OR108,734 people
- Clackamas County, OR423,975 people
- Washington County, OR603,947 people
Questions
How fast is Benton County, OR growing?
Population estimates put Benton County at 97,728 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 38,537 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in Benton County, OR spend?
Households in Benton County spend about $692M a year on rent and homeowner costs, $232.4M on groceries and $152.9M on food away from home. Set against the U.S., households in Benton County spend the most on child care and other personal services (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
Which business types have the highest market scores in Benton County, OR?
The highest Groundwork market scores in Benton County are for pet grooming and boarding businesses (86), HVAC and plumbing companies (84) and home repair companies (83). Benton County ranks #17 of 1,461 scored counties for pet grooming and boarding businesses.
How does Benton County, OR compare with the U.S.?
The median household income in Benton County is $77,702 a year, 4% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $513,000, against $332,700 for the U.S. For its number of households, Benton County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (75% above the U.S. rate) and the fewest for gas stations (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Benton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.