Metro area profile · Oregon
Grants Pass, OR metro area market data
Population, household spending and competition for 56 business types in the Grants Pass metro area, each scored against other metro areas.
- Population, 2025
- 87,867
- −0.4% since 2020
- Households
- 36,715
- Median household income
- $60,098
- +31.8% vs. 2015–2019, before inflation
- Median home value
- $404,300
- Jobs located here
- 30,421
- Highest market score
- 78
- Tire shops, #20 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Grants Pass metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 87,867 people live in the Grants Pass metro area, in 36,715 households. Between 2020 and 2025, the population of the Grants Pass metro area declined 0.4%, against +3.1% for the U.S. The median household income in the Grants Pass metro area is $60,098 a year, 26% below the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Grants Pass metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in the Grants Pass metro area are for tire shops (78), funeral homes (75) and gyms (73). The Grants Pass metro area ranks #20 of 386 scored metro areas for tire shops.
The Grants Pass metro area is made up of one county, Josephine County. For its number of households, the Grants Pass metro area has the most map listings, relative to the U.S., for pet stores (65% above the U.S. rate) and the fewest for clothing and shoe stores (48% below the U.S. rate).
All 56 business types in the Grants Pass metro area
Highest Groundwork market score first. Each score compares the Grants Pass metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 78 | #20 of 386 | 9 | 2.5 | $4.6M | 183 | 3 |
| Funeral homes | 75 | #46 of 377 | 5 | 1.4 | $1.4M | 203 | 3 |
| Gyms | 73 | #27 of 387 | 19 | 5.2 | $1.7M | 133 | 5 |
| Gyms, studios and classes | 70 | #35 of 387 | 42 | 11.4 | $783K | 118 | 5 |
| Yoga, Pilates and fitness studios | 70 | #35 of 347 | 5 | 1.4 | $6.6M | 162 | 5 |
| Car washes and detailing | 68 | #56 of 387 | 13 | 3.5 | $3.2M | 126 | 5 |
| Collision repair and body shops | 66 | #82 of 381 | 9 | 2.5 | $4.6M | 149 | 9 |
| Gas stations | 61 | #122 of 387 | 40 | 10.9 | $2.7M | 112 | 25 |
| Insurance agencies | 61 | #126 of 387 | 46 | 12.5 | $1.7M | 132 | 27 |
| Pizza | 60 | #111 of 387 | 17 | 4.6 | $7.5M | 147 | 67 |
| Clothing and shoe stores | 60 | #124 of 387 | 31 | 8.4 | $1.9M | 151 | 13 |
| Clothing, shoes and laundry | 59 | #128 of 387 | 49 | 13.3 | $1.2M | 138 | 16 |
| Auto repair and car care | 57 | #145 of 387 | 155 | 42.2 | $266K | 99 | 49 |
| Real estate agents and brokers | 55 | #133 of 387 | 84 | 22.9 | Index only | 132 | 31 |
| Doctors, dentists and clinics | 55 | #146 of 387 | 223 | 60.7 | $191K | 125 | 114 |
| Primary care and pediatrics | 54 | #160 of 387 | 20 | 5.4 | $2.1M | 120 | 39 |
| Child care and preschools | 53 | #177 of 387 | 20 | 5.4 | $1M | 100 | 20 |
| Auto repair shops | 52 | #189 of 387 | 89 | 24.2 | $464K | 104 | 38 |
| Hair salons | 51 | #173 of 387 | 79 | 21.5 | $417K | 97 | 8 |
| Physical therapy | 51 | #180 of 386 | 16 | 4.4 | $2.7M | 111 | 12 |
| Real estate | 50 | #180 of 387 | 117 | 31.9 | Index only | 119 | 67 |
| Fast food and sandwich shops | 49 | #198 of 387 | 41 | 11.2 | $3.1M | 102 | 67 |
| Roofing and gutters | 49 | #200 of 381 | 6 | 1.6 | $15.6M | 184 | 8 |
| Salons, barbers and spas | 49 | #210 of 387 | 159 | 43.3 | $207K | 97 | 17 |
| Optometrists and eye care | 48 | #218 of 386 | 13 | 3.5 | $3.3M | 105 | 5 |
| Pet grooming and boarding | 44 | #254 of 386 | 20 | 5.4 | $1.6M | 62 | 3 |
| Bakeries and dessert shops | 43 | #256 of 387 | 23 | 6.3 | $5.5M | 134 | 30 |
| Martial arts and dance studios | 42 | #266 of 387 | 18 | 4.9 | $1.8M | 91 | Under 3 |
| Home repair trades | 40 | #274 of 387 | 42 | 11.4 | $2.2M | 92 | 55 |
| Electricians | 39 | #277 of 383 | 9 | 2.5 | $10.4M | 87 | 19 |
| Property management | 39 | #280 of 374 | 15 | 4.1 | Index only | 72 | 15 |
| Spas and skin care | 39 | #298 of 387 | 41 | 11.2 | $804K | 92 | 6 |
| Pet businesses | 36 | #301 of 387 | 54 | 14.7 | $580K | 66 | 17 |
| Barbershops | 36 | #307 of 387 | 18 | 4.9 | $1.8M | 97 | Under 3 |
| Nail salons | 36 | #331 of 387 | 19 | 5.2 | $1.7M | 104 | Under 3 |
| Mortgage brokers and lenders | 35 | #316 of 373 | 18 | 4.9 | Index only | 86 | 7 |
| Chiropractors | 34 | #323 of 386 | 17 | 4.6 | $2.5M | 105 | 15 |
| Sit-down restaurants | 32 | #324 of 387 | 178 | 48.5 | $716K | 108 | 76 |
| Veterinarians | 31 | #319 of 384 | 15 | 4.1 | $2.1M | 77 | 11 |
| House cleaning | 31 | #328 of 375 | 11 | 3.0 | $4M | 62 | 12 |
| HVAC and plumbing | 27 | #361 of 387 | 27 | 7.4 | $3.5M | 73 | 28 |
| Pet stores | 26 | #349 of 382 | 12 | 3.3 | $2.6M | 58 | 3 |
| Restaurants and cafes | 25 | #353 of 387 | 372 | 101.3 | $343K | 92 | 173 |
| Dentists and orthodontists | 24 | #368 of 387 | 49 | 13.3 | $870K | 88 | 37 |
| Landscaping and lawn care | 23 | #355 of 385 | 20 | 5.4 | $2.2M | 74 | 44 |
| Lawn, cleaning and pest control | 21 | #375 of 387 | 38 | 10.3 | $1.1M | 68 | 63 |
| Convenience stores | 18 | #369 of 387 | 33 | 9.0 | $6.2M | 79 | 30 |
| Pest control | 16 | #339 of 345 | 7 | 1.9 | $6.2M | 61 | 7 |
| Grocery and convenience stores | 13 | #382 of 387 | 79 | 21.5 | $2.6M | 77 | 50 |
| Coffee shops and cafes | 13 | #386 of 387 | 60 | 16.3 | $2.1M | 57 | 30 |
| Grocery stores | 12 | #384 of 387 | 34 | 9.3 | $6.1M | 65 | 20 |
| Laundromats | 8 | #361 of 364 | 8 | 2.2 | $7.4M | 60 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $13.8M | 100 | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Grants Pass metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.3M | $1,125 | 117 |
| Gasoline and other fuels | $107.1M | $2,916 | 112 |
| Food away from home | $127.4M | $3,470 | 85 |
| Groceries | $205.8M | $5,606 | 89 |
| Personal care products and services | $33M | $898 | 89 |
| Child care and other personal services | $20M | $546 | 94 |
| Memberships, classes and admissions | $32.9M | $896 | 91 |
| Medical and dental services | $42.6M | $1,162 | 90 |
| Pets | $31.3M | $854 | 94 |
| Clothing, shoes and related services | $59.6M | $1,623 | 79 |
| Vehicle insurance | $76.1M | $2,072 | 106 |
| Home repairs, maintenance and insurance | $93.6M | $2,548 | 84 |
| Lawn care, cleaning and other household services | $43.6M | $1,187 | 84 |
| Rent and homeowner costs | $602.6M | $16,412 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grants Pass metro area
- Population, 2025 estimate
- 87,867−0.4% since 2020
- Households
- 36,715
- Median age
- 47.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,639 sq. mi.
- People per square mile
- 54
- Median household income
- $60,098+31.8% vs. 2015–2019, before inflation
- Average household income
- $85,314
- Median home value
- $404,300
- Jobs located here
- 30,421
- Daytime population
- 87,114Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grants Pass metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grants Pass metro area 1
- Josephine County, OR88,179 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Grants Pass, OR metro area growing?
Population estimates put the Grants Pass metro area at 87,867 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 36,715 households. Against the 2015–2019 survey, median household income rose 31.8%, before inflation.
How much do households in the Grants Pass, OR metro area spend?
Households in the Grants Pass metro area spend about $602.6M a year on rent and homeowner costs, $205.8M on groceries and $127.4M on food away from home. Relative to the U.S., household spending in the Grants Pass metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in the Grants Pass, OR metro area?
Of the business types scored in the Grants Pass metro area, tire shops (78), funeral homes (75) and gyms (73) have the highest Groundwork market scores. For tire shops, that ranks #20 of 386 scored metro areas.
How does the Grants Pass, OR metro area compare with the U.S.?
Median household income in the Grants Pass metro area is $60,098, 26% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $404,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (65% above the U.S. rate) and lowest for clothing and shoe stores (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Grants Pass metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grants Pass metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Grants Pass metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.