County profile · Oregon
Multnomah County, OR market data
Population, household spending and competition for 56 business types in Multnomah County, each scored against other counties.
- Population, 2025
- 795,391
- −2.6% since 2020
- Households
- 349,803
- Median household income
- $88,766
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $552,700
- Jobs located here
- 522,256
- Highest market score
- 74
- Electricians, #99 of 1,160 scored counties
A site report maps the competitors on map listings around any address in Multnomah County by name and distance, and the households and spending within reach. Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 795,391 people live in Multnomah County, in 349,803 households. Population estimates show Multnomah County declined 2.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in Multnomah County is $88,766 a year, 10% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Multnomah County spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on vehicle insurance (78).
The highest Groundwork market scores in Multnomah County are for electricians (74), HVAC and plumbing companies (73) and home repair companies (72). Multnomah County ranks #99 of 1,160 scored counties for electricians.
Multnomah County is part of the Portland-Vancouver-Hillsboro metro area. For its number of households, Multnomah County has the most map listings, relative to the U.S., for coffee shops and cafes (2.3 times the U.S. rate) and the fewest for funeral homes (57% below the U.S. rate).
All 56 business types in Multnomah County
Highest Groundwork market score first. Each score compares Multnomah County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 74 | #99 of 1,160 | 39 | 1.1 | $27.4M | 228 | 106 |
| HVAC and plumbing | 73 | #147 of 1,707 | 151 | 4.3 | $7.1M | 149 | 171 |
| Home repair trades | 72 | #154 of 2,057 | 285 | 8.1 | $3.7M | 154 | 358 |
| Home inspectors | 70 | #56 of 415 | 17 | 0.5 | Index only | 149 | 11 |
| Veterinarians | 69 | #298 of 1,485 | 102 | 2.9 | $3.7M | 135 | 85 |
| Landscaping and lawn care | 66 | #318 of 1,493 | 114 | 3.3 | $4.3M | 148 | 238 |
| Pest control | 64 | #169 of 699 | 36 | 1.0 | $13.7M | 134 | 24 |
| Pet grooming and boarding | 64 | #370 of 1,461 | 100 | 2.9 | $3.8M | 148 | 80 |
| Laundromats | 63 | #226 of 785 | 36 | 1.0 | $19.1M | 152 | 15 |
| Gyms | 61 | #478 of 1,792 | 268 | 7.7 | $1.7M | 129 | 114 |
| Gas stations | 61 | #692 of 2,358 | 204 | 5.8 | $3.7M | 156 | 140 |
| Pet businesses | 60 | #645 of 2,200 | 329 | 9.4 | $1.1M | 130 | 219 |
| Funeral homes | 58 | #513 of 1,472 | 33 | 0.9 | $1.2M | 170 | 21 |
| Martial arts and dance studios | 57 | #459 of 1,334 | 167 | 4.8 | $2.7M | 133 | 118 |
| Lawn, cleaning and pest control | 57 | #589 of 1,771 | 226 | 6.5 | $2.2M | 130 | 519 |
| Tire shops | 57 | #592 of 1,530 | 91 | 2.6 | $3.4M | 134 | 41 |
| Roofing and gutters | 56 | #443 of 1,177 | 95 | 2.7 | $11.2M | 133 | 81 |
| Optometrists and eye care | 56 | #522 of 1,302 | 150 | 4.3 | $3.2M | 103 | 52 |
| Car washes and detailing | 56 | #556 of 1,451 | 92 | 2.6 | $3.3M | 132 | 45 |
| Mortgage brokers and lenders | 54 | #348 of 887 | 130 | 3.7 | Index only | 131 | 59 |
| Grocery stores | 54 | #879 of 2,070 | 233 | 6.7 | $9.5M | 102 | 143 |
| Oil change and quick lube | 53 | #221 of 479 | 14 | 0.4 | $21.9M | 159 | 25 |
| Barbershops | 52 | #637 of 1,356 | 140 | 4.0 | $2.7M | 144 | 33 |
| Gyms, studios and classes | 52 | #938 of 2,088 | 589 | 16.8 | $764K | 115 | 232 |
| Dry cleaners | 51 | #245 of 507 | 36 | 1.0 | $19.1M | 122 | 30 |
| Urgent care and walk-in clinics | 49 | #169 of 325 | 26 | 0.7 | $18.6M | 76 | 20 |
| Nail salons | 49 | #722 of 1,328 | 170 | 4.9 | $2.2M | 134 | 120 |
| Pizza | 49 | #1,062 of 2,090 | 276 | 7.9 | $5.4M | 107 | 817 |
| Fast food and sandwich shops | 49 | #1,161 of 2,222 | 432 | 12.3 | $3.5M | 114 | 817 |
| Primary care and pediatrics | 48 | #902 of 1,656 | 276 | 7.9 | $1.8M | 99 | 441 |
| Convenience stores | 48 | #1,184 of 2,261 | 287 | 8.2 | $7.7M | 98 | 216 |
| Physical therapy | 47 | #794 of 1,422 | 196 | 5.6 | $2.5M | 103 | 142 |
| Grocery and convenience stores | 46 | #1,351 of 2,402 | 693 | 19.8 | $3.2M | 94 | 359 |
| Hair salons | 46 | #1,372 of 2,339 | 837 | 23.9 | $453K | 105 | 239 |
| Auto repair and car care | 44 | #1,456 of 2,401 | 1,085 | 31.0 | $282K | 105 | 462 |
| Child care and preschools | 43 | #999 of 1,611 | 299 | 8.5 | $931K | 93 | 393 |
| House cleaning | 41 | #571 of 847 | 76 | 2.2 | $6.5M | 102 | 257 |
| Yoga, Pilates and fitness studios | 40 | #556 of 777 | 154 | 4.4 | $2.9M | 72 | 114 |
| Collision repair and body shops | 39 | #915 of 1,327 | 103 | 2.9 | $3M | 96 | 92 |
| Auto repair shops | 39 | #1,687 of 2,378 | 688 | 19.7 | $445K | 100 | 344 |
| Pet stores | 38 | #668 of 974 | 99 | 2.8 | $3.8M | 84 | 54 |
| Real estate agents and brokers | 38 | #1,683 of 2,176 | 987 | 28.2 | Index only | 124 | 536 |
| Clothing and shoe stores | 37 | #1,501 of 2,087 | 616 | 17.6 | $1.1M | 88 | 256 |
| Salons, barbers and spas | 37 | #1,847 of 2,385 | 1,626 | 46.5 | $233K | 110 | 533 |
| Clothing, shoes and laundry | 35 | #1,690 of 2,210 | 853 | 24.4 | $804K | 91 | 301 |
| Bakeries and dessert shops | 34 | #1,500 of 1,889 | 381 | 10.9 | $3.9M | 95 | 452 |
| Spas and skin care | 33 | #1,456 of 1,769 | 435 | 12.4 | $872K | 100 | 138 |
| Dentists and orthodontists | 33 | #1,548 of 1,886 | 495 | 14.2 | $979K | 100 | 369 |
| Real estate | 33 | #1,967 of 2,229 | 1,307 | 37.4 | Index only | 118 | 1,208 |
| Insurance agencies | 32 | #1,735 of 2,272 | 425 | 12.1 | $1.3M | 100 | 279 |
| Chiropractors | 29 | #1,301 of 1,490 | 305 | 8.7 | $1.6M | 66 | 186 |
| Property management | 28 | #805 of 910 | 173 | 4.9 | Index only | 69 | 522 |
| Doctors, dentists and clinics | 26 | #2,200 of 2,394 | 4,875 | 139.4 | $99K | 65 | 1,210 |
| Restaurants and cafes | 23 | #2,234 of 2,405 | 6,440 | 184.1 | $233K | 63 | 2,385 |
| Sit-down restaurants | 23 | #2,256 of 2,405 | 3,392 | 97.0 | $442K | 67 | 1,135 |
| Coffee shops and cafes | 22 | #1,948 of 2,063 | 881 | 25.2 | $1.7M | 46 | 425 |
Household spending in Multnomah County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $306.4M | $876 | 91 |
| Gasoline and other fuels | $760.8M | $2,175 | 84 |
| Food away from home | $1.5B | $4,286 | 105 |
| Groceries | $2.2B | $6,319 | 100 |
| Personal care products and services | $379.5M | $1,085 | 108 |
| Child care and other personal services | $278.4M | $796 | 137 |
| Memberships, classes and admissions | $449.7M | $1,286 | 131 |
| Medical and dental services | $484.8M | $1,386 | 108 |
| Pets | $375.9M | $1,075 | 118 |
| Clothing, shoes and related services | $685.9M | $1,961 | 95 |
| Vehicle insurance | $533.7M | $1,526 | 78 |
| Home repairs, maintenance and insurance | $1.1B | $3,052 | 101 |
| Lawn care, cleaning and other household services | $493.6M | $1,411 | 100 |
| Rent and homeowner costs | $6.7B | $19,053 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Multnomah County
- Population, 2025 estimate
- 795,391−2.6% since 2020
- Households
- 349,803
- Median age
- 39.4
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.5
- Land area
- 431 sq. mi.
- People per square mile
- 1,860
- Median household income
- $88,766+28.3% vs. 2015–2019, before inflation
- Average household income
- $122,099
- Median home value
- $552,700
- Jobs located here
- 522,256
- Daytime population
- 927,649Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Multnomah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Clackamas County, OR423,975 people
- Washington County, OR603,947 people
- Columbia County, OR53,493 people
- Yamhill County, OR108,734 people
- Marion County, OR349,244 people
- Hood River County, OR23,905 people
- Polk County, OR89,662 people
- Tillamook County, OR27,496 people
Questions
How fast is Multnomah County, OR growing?
Population estimates put Multnomah County at 795,391 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 349,803 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in Multnomah County, OR spend?
Households in Multnomah County spend about $6.7B a year on rent and homeowner costs, $2.2B on groceries and $1.5B on food away from home. Relative to the U.S., household spending in Multnomah County runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on vehicle insurance (78).
Which business types have the highest market scores in Multnomah County, OR?
Of the business types scored in Multnomah County, electricians (74), HVAC and plumbing companies (73) and home repair companies (72) have the highest Groundwork market scores. For electricians, that ranks #99 of 1,160 scored counties.
How does Multnomah County, OR compare with the U.S.?
Median household income in Multnomah County is $88,766, 10% above the U.S. median of $80,734. The population fell 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $552,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.3 times the U.S. rate) and lowest for funeral homes (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Multnomah County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Multnomah County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Multnomah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.