Market rankings · Oregon
Real estate businesses in Oregon
Markets across Oregon ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 6,938
- 430 chain locations (6%)
- Official establishments
- 5,577
- +13.4% since 2019
- Household spending a year
- $31.5B
- On rent and homeowner costs
- Listings per 10k households
- 40.4
- 5% above the U.S.
- Housing spending per listing (U.S. = 100)
- 105
- 5% above the U.S.
- Rank among states
- #33 of 51
- Market score 42 · Lower middle
A site report maps the real estate businesses on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6,938 real estate businesses in Oregon. Of those, 430 are chain locations, or 6%, against 6% across the U.S. That is 40.4 per 10,000 households, 5% above the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Oregon comes to about $31.5B a year: $18,335 per household, 10% above the U.S. average. Housing spending per office is 5% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 5,577 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Oregon in 2023, up 13.4% from 2019. That is one for every 308 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 72 SBA-backed loans worth $25.8M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Oregon.
Among the 50 states and DC, Oregon ranks #33 for real estate businesses, with a Groundwork market score of 42 (lower middle). Of the 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest (62). Of the 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest (51).
Every market in Oregon for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany, OR | 62 | 144 | 28.4 | 138 | +3.0% | #80 of 387 |
| 2Corvallis, OR | 62 | 121 | 31.4 | 132 | +4.4% | #82 of 387 |
| 3Salem, OR | 53 | 552 | 34.5 | 119 | +2.7% | #153 of 387 |
| 4Grants Pass, OR | 50 | 117 | 31.9 | 119 | −0.4% | #180 of 387 |
| 5Portland-Vancouver-Hillsboro, OR-WA | 44 | 4,284 | 42.4 | 107 | +1.0% | #241 of 387 |
| 6Eugene-Springfield, OR | 36 | 622 | 38.8 | 101 | −0.7% | #320 of 387 |
| 7Bend, OR | 36 | 710 | 67.9 | 64 | +7.0% | #335 of 387 |
| 8Medford, OR | 32 | 388 | 42.2 | 94 | −0.9% | #355 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 51 | 83 | 25.1 | 153 | +1.8% | #255 of 536 |
| 2Ontario, OR-ID | 50 | 52 | 26.0 | 142 | +5.0% | #271 of 536 |
| 3Klamath Falls, OR | 44 | 75 | 25.9 | 141 | +0.9% | #332 of 536 |
| 4Roseburg, OR | 44 | 132 | 27.8 | 134 | +0.6% | #335 of 536 |
| 5Baker City, OR | 37 | 22 | 29.9 | 122 | −0.4% | #430 of 536 |
| 6La Grande, OR | 36 | 32 | 29.4 | 130 | −1.0% | #439 of 536 |
| 7Coos Bay-North Bend, OR | 34 | 101 | 35.2 | 107 | −1.5% | #465 of 536 |
| 8Newport, OR | 32 | 95 | 41.1 | 92 | +0.3% | #490 of 536 |
| 9The Dalles, OR | 30 | 35 | 33.1 | 114 | −1.1% | #504 of 536 |
| 10Astoria, OR | 30 | 77 | 42.8 | 92 | −0.6% | #506 of 536 |
| 11Hood River, OR | 29 | 61 | 68.2 | 65 | −0.7% | #511 of 536 |
| 12Brookings, OR | 24 | 50 | 44.8 | 85 | −3.8% | #525 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OR | 75 | 5 | 11.6 | 334 | +3.1% | #98 of 2,229 |
| 2Jefferson County, OR | 63 | 18 | 20.4 | 195 | +4.7% | #457 of 2,229 |
| 3Polk County, OR | 62 | 64 | 19.4 | 217 | +2.3% | #496 of 2,229 |
| 4Columbia County, OR | 58 | 57 | 27.2 | 152 | +2.6% | #677 of 2,229 |
| 5Crook County, OR | 57 | 32 | 29.7 | 141 | +10.6% | #735 of 2,229 |
| 6Malheur County, OR | 55 | 22 | 21.4 | 167 | +1.9% | #826 of 2,229 |
| 7Linn County, OR | 50 | 144 | 28.4 | 138 | +3.0% | #1,084 of 2,229 |
| 8Benton County, OR | 50 | 121 | 31.4 | 132 | +4.4% | #1,087 of 2,229 |
| 9Umatilla County, OR | 47 | 78 | 27.2 | 142 | +1.5% | #1,226 of 2,229 |
| 10Klamath County, OR | 46 | 75 | 25.9 | 141 | +0.9% | #1,281 of 2,229 |
| 11Douglas County, OR | 46 | 132 | 27.8 | 134 | +0.6% | #1,288 of 2,229 |
| 12Yamhill County, OR | 46 | 128 | 32.6 | 130 | +2.2% | #1,291 of 2,229 |
| 13Washington County, OR | 42 | 943 | 40.1 | 118 | +1.8% | #1,520 of 2,229 |
| 14Baker County, OR | 41 | 22 | 29.9 | 122 | −0.4% | #1,567 of 2,229 |
| 15Marion County, OR | 41 | 488 | 38.5 | 106 | +2.7% | #1,573 of 2,229 |
| 16Josephine County, OR | 40 | 117 | 31.9 | 119 | −0.4% | #1,613 of 2,229 |
| 17Coos County, OR | 39 | 101 | 35.2 | 107 | −1.5% | #1,684 of 2,229 |
| 18Tillamook County, OR | 38 | 35 | 29.3 | 131 | −0.3% | #1,725 of 2,229 |
| 19Union County, OR | 37 | 32 | 29.4 | 130 | −1.0% | #1,779 of 2,229 |
| 20Deschutes County, OR | 37 | 660 | 77.7 | 57 | +6.8% | #1,821 of 2,229 |
| 21Multnomah County, OR | 33 | 1,307 | 37.4 | 118 | −2.6% | #1,967 of 2,229 |
| 22Wasco County, OR | 32 | 35 | 33.1 | 114 | −1.1% | #2,002 of 2,229 |
| 23Clackamas County, OR | 32 | 997 | 60.9 | 76 | +0.9% | #2,014 of 2,229 |
| 24Lane County, OR | 31 | 622 | 38.8 | 101 | −0.7% | #2,038 of 2,229 |
| 25Lincoln County, OR | 31 | 95 | 41.1 | 92 | +0.3% | #2,043 of 2,229 |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Jackson County, OR | 30 | 388 | 42.2 | 94 | −0.9% | #2,071 of 2,229 |
| 27Clatsop County, OR | 29 | 77 | 42.8 | 92 | −0.6% | #2,094 of 2,229 |
| 28Curry County, OR | 26 | 50 | 44.8 | 85 | −3.8% | #2,163 of 2,229 |
| 29Hood River County, OR | 26 | 61 | 68.2 | 65 | −0.7% | #2,170 of 2,229 |
| Lake County, OR | Not scored | 9 | 25.9 | 137 | +0.2% | |
| Wallowa County, OR | Not scored | 7 | 20.7 | 183 | +2.6% | |
| Harney County, OR | Not scored | 6 | 19.2 | 191 | −1.7% | |
| Grant County, OR | Not scored | 10 | 29.0 | 126 | −2.3% | |
| Gilliam County, OR | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Sherman County, OR | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Wheeler County, OR | Not scored | 0 | 0.0 | n/a | +0.8% |
Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate businesses are in Oregon?
Oregon has 6,938 real estate businesses on map listings as of September 2026. 430 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5,577 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 13.4% from 2019. Official counts also show 17,046 one-person businesses without payroll.
How much do households in Oregon spend on rent and homeowner costs?
About $31.5B a year, or $18,335 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). For the 6,938 real estate businesses on map listings, housing spending per office is 5% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for real estate businesses?
Oregon has 40.4 real estate businesses per 10,000 households, 5% above the U.S. rate of 38.5. The index of housing spending per office is 105, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Oregon would have about 7,273, against 6,938 on map listings. There is one business with payroll in the industry for every 308 households, against one for every 414 across the U.S. The official count rose 13.4% from 2019 to 2023, against +15.8% for the U.S.
Which market in Oregon has the highest market score for real estate businesses?
Among 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest, at 62 (upper middle). Among 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest, at 51 (upper middle). Among 29 scored counties in Oregon, Morrow County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 42 for real estate businesses (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Real estate in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for real estate businesses across the U.S. · All business types in Oregon
Related business types in Oregon
- Real estate agents and brokers5,124 listings
- Property management681 listings
- Mortgage brokers and lenders1,031 listings
- Home inspectors102 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.