Small-town market profile · Oregon
Brookings, OR area market data
Population, household spending and competition for 56 business types in the Brookings area, each scored against other small-town markets.
- Population, 2025
- 22,621
- −3.8% since 2020
- Households
- 11,159
- Median household income
- $62,244
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $381,300
- Jobs located here
- 6,519
- Highest market score
- 66
- Fast food and sandwich shops, #117 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Brookings area by name and distance, and the households and spending within reach. Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,621 people live in the Brookings area, in 11,159 households. Population estimates show the Brookings area declined 3.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Brookings area is $62,244 a year, 23% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Brookings area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in the Brookings area are for fast food and sandwich shops (66); child care centers and preschools (61); and salons, barbers and spas (60). The Brookings area ranks #117 of 537 scored small-town markets for fast food and sandwich shops.
The Brookings area is made up of one county, Curry County. For its number of households, the Brookings area has the most map listings, relative to the U.S., for coffee shops and cafes (95% above the U.S. rate) and the fewest for medical and dental practices (51% below the U.S. rate).
All 56 business types in the Brookings area
Highest Groundwork market score first. Each score compares the Brookings area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 66 | #117 of 537 | 7 | 6.3 | $5.6M | 182 | 17 |
| Child care and preschools | 61 | #135 of 454 | 5 | 4.5 | $1.2M | 119 | 6 |
| Salons, barbers and spas | 60 | #144 of 538 | 31 | 27.8 | $326K | 153 | Under 3 |
| Pet businesses | 58 | #163 of 527 | 15 | 13.4 | $640K | 73 | 3 |
| Auto repair shops | 58 | #182 of 538 | 21 | 18.8 | $545K | 123 | 11 |
| Auto repair and car care | 58 | #195 of 538 | 42 | 37.6 | $273K | 101 | 13 |
| Doctors, dentists and clinics | 57 | #199 of 538 | 46 | 41.2 | $281K | 184 | 25 |
| Gas stations | 56 | #206 of 536 | 13 | 11.6 | $2.3M | 96 | 9 |
| Insurance agencies | 56 | #207 of 537 | 8 | 7.2 | $2.7M | 211 | 11 |
| Hair salons | 55 | #210 of 538 | 20 | 17.9 | $505K | 117 | Under 3 |
| HVAC and plumbing | 54 | #187 of 476 | 5 | 4.5 | $5.7M | 121 | 9 |
| Gyms, studios and classes | 54 | #221 of 535 | 14 | 12.5 | $715K | 108 | 4 |
| Home repair trades | 53 | #224 of 526 | 9 | 8.1 | $3.2M | 132 | 18 |
| Spas and skin care | 52 | #219 of 504 | 7 | 6.3 | $1.4M | 165 | Under 3 |
| Gyms | 52 | #230 of 506 | 7 | 6.3 | $1.4M | 110 | 4 |
| Pizza | 48 | #275 of 520 | 10 | 9.0 | $3.9M | 77 | 17 |
| Clothing, shoes and laundry | 46 | #302 of 536 | 13 | 11.6 | $1.4M | 159 | Under 3 |
| Clothing and shoe stores | 43 | #327 of 536 | 10 | 9.0 | $1.8M | 143 | Under 3 |
| Convenience stores | 34 | #418 of 529 | 10 | 9.0 | $6.3M | 80 | 11 |
| Dentists and orthodontists | 30 | #450 of 526 | 13 | 11.6 | $993K | 101 | 8 |
| Property management | 27 | #164 of 180 | 6 | 5.4 | Index only | 55 | 9 |
| Grocery and convenience stores | 26 | #469 of 538 | 27 | 24.2 | $2.3M | 69 | 23 |
| Pet stores | 25 | #195 of 220 | 6 | 5.4 | $1.6M | 35 | Under 3 |
| Real estate agents and brokers | 24 | #522 of 533 | 40 | 35.8 | Index only | 85 | 16 |
| Real estate | 24 | #525 of 536 | 50 | 44.8 | Index only | 85 | 27 |
| Grocery stores | 23 | #457 of 506 | 9 | 8.1 | $7M | 75 | 12 |
| Bakeries and dessert shops | 21 | #494 of 507 | 12 | 10.8 | $3.2M | 78 | 12 |
| Sit-down restaurants | 20 | #521 of 538 | 71 | 63.6 | $549K | 83 | 44 |
| Restaurants and cafes | 17 | #526 of 538 | 142 | 127.3 | $274K | 74 | 73 |
| Coffee shops and cafes | 15 | #529 of 529 | 24 | 21.5 | $1.6M | 44 | 12 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.6 | $2.9M | 114 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.3M | 114 | 10 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.6 | $3.3M | 198 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $2.5M | 124 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.6 | Index only | 118 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.6 | $2.4M | 94 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.6 | $2.9M | 114 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.4M | 88 | 3 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $9.6M | 80 | 5 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.7 | $4.3M | 137 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $4.3M | 179 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.7 | $4.3M | 242 | 13 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.7 | $3.3M | 82 | 4 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $6.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $9.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.8 | $5.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $10.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $11.4M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $11.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $28.7M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Brookings area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $1,026 | 107 |
| Gasoline and other fuels | $29.8M | $2,667 | 103 |
| Food away from home | $39M | $3,491 | 86 |
| Groceries | $63M | $5,647 | 89 |
| Personal care products and services | $10.1M | $905 | 90 |
| Child care and other personal services | $6M | $534 | 92 |
| Memberships, classes and admissions | $10M | $897 | 91 |
| Medical and dental services | $12.9M | $1,157 | 90 |
| Pets | $9.6M | $860 | 95 |
| Clothing, shoes and related services | $18.2M | $1,628 | 79 |
| Vehicle insurance | $21.2M | $1,901 | 97 |
| Home repairs, maintenance and insurance | $28.7M | $2,576 | 85 |
| Lawn care, cleaning and other household services | $13.3M | $1,194 | 84 |
| Rent and homeowner costs | $184.4M | $16,523 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brookings area
- Population, 2025 estimate
- 22,621−3.8% since 2020
- Households
- 11,159
- Median age
- 56.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,628 sq. mi.
- People per square mile
- 14
- Median household income
- $62,244+28.5% vs. 2015–2019, before inflation
- Average household income
- $82,583
- Median home value
- $381,300
- Jobs located here
- 6,519
- Daytime population
- 22,479Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brookings area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brookings area 1
- Curry County, OR23,381 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
Questions
How fast is the Brookings, OR area growing?
Population estimates put the Brookings area at 22,621 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 11,159 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in the Brookings, OR area spend?
Households in the Brookings area spend about $184.4M a year on rent and homeowner costs, $63M on groceries and $39M on food away from home. Relative to the U.S., household spending in the Brookings area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in the Brookings, OR area?
Of the business types scored in the Brookings area, fast food and sandwich shops (66); child care centers and preschools (61); and salons, barbers and spas (60) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #117 of 537 scored small-town markets.
How does the Brookings, OR area compare with the U.S.?
Median household income in the Brookings area is $62,244, 23% below the U.S. median of $80,734. The population fell 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $381,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (95% above the U.S. rate) and lowest for medical and dental practices (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in the Brookings area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brookings area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Brookings area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.