County profile · Oregon
Deschutes County, OR market data
Population, household spending and competition for 56 business types in Deschutes County, each scored against other counties.
- Population, 2025
- 213,072
- +6.8% since 2020
- Households
- 84,933
- Median household income
- $92,758
- +38.4% vs. 2015–2019, before inflation
- Median home value
- $650,900
- Jobs located here
- 90,452
- Highest market score
- 85
- Gas stations, #71 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Deschutes County by name and distance, and the households and spending within reach. Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 213,072 people live in Deschutes County, in 84,933 households. Population estimates put the population change in Deschutes County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). The median household income in Deschutes County is $92,758 a year, 15% above the U.S. median of $80,734. That rose 38.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Deschutes County spend the most on child care and other personal services (an index of 135, where 100 is the U.S. average) and the least on clothing, shoes and related services (96).
The highest Groundwork market scores in Deschutes County are for gas stations (85), funeral homes (83) and tire shops (82). Deschutes County ranks #71 of 2,358 scored counties for gas stations.
Deschutes County is part of the Bend metro area. For its number of households, Deschutes County has the most map listings, relative to the U.S., for house cleaning businesses (2.7 times the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
All 56 business types in Deschutes County
Highest Groundwork market score first. Each score compares Deschutes County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 85 | #71 of 2,358 | 68 | 8.0 | $3.7M | 155 | 44 |
| Funeral homes | 83 | #45 of 1,472 | 10 | 1.2 | $1.3M | 188 | 6 |
| Tire shops | 82 | #83 of 1,530 | 30 | 3.5 | $3.4M | 134 | 12 |
| Barbershops | 79 | #82 of 1,356 | 30 | 3.5 | $3.1M | 165 | 5 |
| Dry cleaners | 77 | #27 of 507 | 6 | 0.7 | $27.8M | 177 | 6 |
| Laundromats | 77 | #88 of 785 | 9 | 1.1 | $18.5M | 148 | 4 |
| Convenience stores | 77 | #245 of 2,261 | 49 | 5.8 | $11.1M | 141 | 28 |
| Grocery stores | 77 | #249 of 2,070 | 43 | 5.1 | $12.6M | 136 | 35 |
| Nail salons | 74 | #107 of 1,328 | 39 | 4.6 | $2.4M | 143 | 17 |
| Fast food and sandwich shops | 73 | #289 of 2,222 | 104 | 12.2 | $3.5M | 116 | 156 |
| Grocery and convenience stores | 73 | #355 of 2,402 | 140 | 16.5 | $3.9M | 115 | 63 |
| Collision repair and body shops | 72 | #178 of 1,327 | 25 | 2.9 | $4M | 131 | 28 |
| Pest control | 71 | #93 of 699 | 13 | 1.5 | $9.3M | 91 | 6 |
| Pizza | 70 | #319 of 2,090 | 73 | 8.6 | $5M | 99 | 156 |
| Martial arts and dance studios | 66 | #239 of 1,334 | 45 | 5.3 | $2.4M | 120 | 40 |
| Home inspectors | 61 | #115 of 415 | 8 | 0.9 | Index only | 78 | 6 |
| Primary care and pediatrics | 61 | #486 of 1,656 | 55 | 6.5 | $2.2M | 121 | 176 |
| Auto repair shops | 60 | #733 of 2,378 | 211 | 24.8 | $478K | 108 | 125 |
| Child care and preschools | 58 | #609 of 1,611 | 73 | 8.6 | $910K | 91 | 84 |
| Auto repair and car care | 58 | #852 of 2,401 | 370 | 43.6 | $273K | 101 | 166 |
| Optometrists and eye care | 55 | #563 of 1,302 | 41 | 4.8 | $2.9M | 92 | 22 |
| Hair salons | 55 | #933 of 2,339 | 227 | 26.7 | $411K | 96 | 59 |
| Oil change and quick lube | 53 | #234 of 479 | 11 | 1.3 | $9.2M | 67 | 8 |
| Gyms | 53 | #812 of 1,792 | 101 | 11.9 | $1.1M | 83 | 53 |
| Bakeries and dessert shops | 53 | #822 of 1,889 | 85 | 10.0 | $4.3M | 104 | 120 |
| Gyms, studios and classes | 52 | #972 of 2,088 | 181 | 21.3 | $603K | 91 | 93 |
| Car washes and detailing | 50 | #732 of 1,451 | 53 | 6.2 | $1.9M | 76 | 21 |
| Insurance agencies | 50 | #1,119 of 2,272 | 135 | 15.9 | $1.3M | 105 | 90 |
| Roofing and gutters | 49 | #624 of 1,177 | 41 | 4.8 | $6.4M | 76 | 30 |
| Pet grooming and boarding | 49 | #769 of 1,461 | 55 | 6.5 | $1.7M | 66 | 35 |
| Clothing and shoe stores | 49 | #1,108 of 2,087 | 153 | 18.0 | $1.1M | 86 | 70 |
| Clothing, shoes and laundry | 48 | #1,219 of 2,210 | 214 | 25.2 | $779K | 89 | 80 |
| Sit-down restaurants | 48 | #1,286 of 2,405 | 576 | 67.8 | $639K | 96 | 233 |
| Electricians | 47 | #664 of 1,160 | 32 | 3.8 | $8.2M | 68 | 89 |
| Landscaping and lawn care | 47 | #800 of 1,493 | 58 | 6.8 | $2.1M | 71 | 148 |
| Salons, barbers and spas | 47 | #1,363 of 2,385 | 452 | 53.2 | $207K | 97 | 131 |
| Yoga, Pilates and fitness studios | 46 | #467 of 777 | 35 | 4.1 | $3.1M | 77 | 53 |
| Veterinarians | 46 | #858 of 1,485 | 55 | 6.5 | $1.7M | 61 | 53 |
| HVAC and plumbing | 46 | #1,006 of 1,707 | 78 | 9.2 | $3.4M | 71 | 117 |
| Pet businesses | 45 | #1,343 of 2,200 | 172 | 20.3 | $534K | 61 | 105 |
| Home repair trades | 43 | #1,383 of 2,057 | 151 | 17.8 | $1.7M | 71 | 236 |
| Restaurants and cafes | 43 | #1,514 of 2,405 | 1,212 | 142.7 | $304K | 82 | 502 |
| Urgent care and walk-in clinics | 41 | #225 of 325 | 9 | 1.1 | $13.2M | 54 | 11 |
| Pet stores | 41 | #642 of 974 | 36 | 4.2 | $2.6M | 56 | 17 |
| Spas and skin care | 39 | #1,301 of 1,769 | 143 | 16.8 | $653K | 75 | 49 |
| Doctors, dentists and clinics | 39 | #1,735 of 2,394 | 965 | 113.6 | $123K | 81 | 475 |
| Property management | 38 | #664 of 910 | 68 | 8.0 | Index only | 43 | 89 |
| Dentists and orthodontists | 38 | #1,386 of 1,886 | 153 | 18.0 | $776K | 79 | 127 |
| Coffee shops and cafes | 38 | #1,503 of 2,063 | 179 | 21.1 | $2.1M | 56 | 112 |
| Real estate agents and brokers | 38 | #1,720 of 2,176 | 486 | 57.2 | Index only | 62 | 385 |
| Chiropractors | 37 | #1,110 of 1,490 | 98 | 11.5 | $1.2M | 51 | 61 |
| Real estate | 37 | #1,821 of 2,229 | 660 | 77.7 | Index only | 57 | 577 |
| Lawn, cleaning and pest control | 36 | #1,397 of 1,771 | 121 | 14.2 | $999K | 59 | 266 |
| Mortgage brokers and lenders | 35 | #718 of 887 | 98 | 11.5 | Index only | 43 | 48 |
| Physical therapy | 35 | #1,117 of 1,422 | 111 | 13.1 | $1.1M | 45 | 78 |
| House cleaning | 30 | #753 of 847 | 50 | 5.9 | $2.4M | 38 | 112 |
Household spending in Deschutes County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $100.9M | $1,188 | 124 |
| Gasoline and other fuels | $251.4M | $2,960 | 114 |
| Food away from home | $368.1M | $4,333 | 106 |
| Groceries | $543.2M | $6,396 | 101 |
| Personal care products and services | $93.4M | $1,099 | 109 |
| Child care and other personal services | $66.4M | $782 | 135 |
| Memberships, classes and admissions | $109.2M | $1,286 | 131 |
| Medical and dental services | $118.7M | $1,398 | 109 |
| Pets | $91.8M | $1,081 | 119 |
| Clothing, shoes and related services | $166.8M | $1,964 | 96 |
| Vehicle insurance | $177.2M | $2,087 | 107 |
| Home repairs, maintenance and insurance | $262.2M | $3,087 | 102 |
| Lawn care, cleaning and other household services | $120.8M | $1,423 | 101 |
| Rent and homeowner costs | $1.6B | $19,232 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Deschutes County
- Population, 2025 estimate
- 213,072+6.8% since 2020
- Households
- 84,933
- Median age
- 43.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,018 sq. mi.
- People per square mile
- 68
- Median household income
- $92,758+38.4% vs. 2015–2019, before inflation
- Average household income
- $126,342
- Median home value
- $650,900
- Jobs located here
- 90,452
- Daytime population
- 205,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deschutes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Crook County, OR26,277 people
- Jefferson County, OR25,203 people
- Wheeler County, OR1,485 people
- Linn County, OR130,706 people
- Lane County, OR384,207 people
- Wasco County, OR26,552 people
- Marion County, OR349,244 people
- Sherman County, OR1,938 people
Questions
How fast is Deschutes County, OR growing?
Population estimates put Deschutes County at 213,072 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 84,933 households. Against the 2015–2019 survey, median household income rose 38.4%, before inflation.
How much do households in Deschutes County, OR spend?
Households in Deschutes County spend about $1.6B a year on rent and homeowner costs, $543.2M on groceries and $368.1M on food away from home. Relative to the U.S., household spending in Deschutes County runs highest on child care and other personal services (an index of 135, where 100 is the U.S. average) and lowest on clothing, shoes and related services (96).
Which business types have the highest market scores in Deschutes County, OR?
Of the business types scored in Deschutes County, gas stations (85), funeral homes (83) and tire shops (82) have the highest Groundwork market scores. For gas stations, that ranks #71 of 2,358 scored counties.
How does Deschutes County, OR compare with the U.S.?
Median household income in Deschutes County is $92,758, 15% above the U.S. median of $80,734. The population rose 6.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $650,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for house cleaning businesses (2.7 times the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Deschutes County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deschutes County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Deschutes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.