County profile · Oregon
Wasco County, OR market data
How Wasco County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,310
- −1.1% since 2020
- Households
- 10,563
- Median household income
- $64,175
- +20.9% vs. 2015–2019, before inflation
- Median home value
- $367,400
- Jobs located here
- 10,091
- Highest market score
- 51
- Pet businesses, #1,059 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Wasco County by name and distance, and the households and spending within reach. Or open the report at the center of Wasco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wasco County has an estimated 26,310 people and 10,563 households. Between 2020 and 2025, the population of Wasco County declined 1.1%, against +3.1% for the U.S. Median household income in Wasco County is $64,175, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.9%, before inflation.
Relative to the U.S., household spending in Wasco County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in Wasco County, pet businesses (51), pizza places (47) and real estate agents and brokers (46) have the highest Groundwork market scores. For pet businesses, that ranks #1,059 of 2,200 scored counties.
Wasco County is part of The Dalles area. Against the U.S., map listings per household run highest for property management companies (3.5 times the U.S. rate) and lowest for real estate agents and brokers (47% below the U.S. rate).
All 56 business types in Wasco County
Highest Groundwork market score first. Each score compares Wasco County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 51 | #1,059 of 2,200 | 14 | 13.3 | $642K | 73 | 4 |
| Pizza | 47 | #1,136 of 2,090 | 6 | 5.7 | $6.1M | 120 | 23 |
| Real estate agents and brokers | 46 | #1,261 of 2,176 | 17 | 16.1 | Index only | 187 | 19 |
| Fast food and sandwich shops | 46 | #1,292 of 2,222 | 10 | 9.5 | $3.7M | 120 | 23 |
| Spas and skin care | 45 | #1,048 of 1,769 | 8 | 7.6 | $1.2M | 136 | Under 3 |
| Grocery stores | 44 | #1,204 of 2,070 | 5 | 4.7 | $11.9M | 128 | 7 |
| Gas stations | 44 | #1,427 of 2,358 | 15 | 14.2 | $2M | 86 | 14 |
| Primary care and pediatrics | 43 | #1,064 of 1,656 | 7 | 6.6 | $1.7M | 98 | 13 |
| Gyms | 43 | #1,161 of 1,792 | 9 | 8.5 | $1M | 78 | 3 |
| Salons, barbers and spas | 43 | #1,559 of 2,385 | 35 | 33.1 | $272K | 128 | 11 |
| Hair salons | 42 | #1,545 of 2,339 | 20 | 18.9 | $475K | 110 | 7 |
| Auto repair shops | 42 | #1,550 of 2,378 | 26 | 24.6 | $452K | 102 | 16 |
| Pet grooming and boarding | 41 | #933 of 1,461 | 5 | 4.7 | $1.8M | 71 | Under 3 |
| Car washes and detailing | 41 | #960 of 1,451 | 6 | 5.7 | $2M | 78 | Under 3 |
| Gyms, studios and classes | 41 | #1,449 of 2,088 | 15 | 14.2 | $608K | 92 | 6 |
| Chiropractors | 39 | #1,033 of 1,490 | 5 | 4.7 | $2.4M | 102 | 4 |
| Convenience stores | 39 | #1,511 of 2,261 | 10 | 9.5 | $6M | 76 | 4 |
| Auto repair and car care | 38 | #1,730 of 2,401 | 48 | 45.4 | $245K | 91 | 20 |
| Clothing, shoes and laundry | 36 | #1,657 of 2,210 | 19 | 18.0 | $893K | 101 | 5 |
| Child care and preschools | 35 | #1,208 of 1,611 | 7 | 6.6 | $781K | 78 | 11 |
| Grocery and convenience stores | 35 | #1,775 of 2,402 | 21 | 19.9 | $2.8M | 84 | 11 |
| Clothing and shoe stores | 34 | #1,590 of 2,087 | 15 | 14.2 | $1.1M | 89 | 5 |
| Barbershops | 32 | #1,068 of 1,356 | 6 | 5.7 | $1.6M | 84 | Under 3 |
| Lawn, cleaning and pest control | 32 | #1,496 of 1,771 | 8 | 7.6 | $1.6M | 93 | 21 |
| Real estate | 32 | #2,002 of 2,229 | 35 | 33.1 | Index only | 114 | 33 |
| Doctors, dentists and clinics | 30 | #2,083 of 2,394 | 78 | 73.8 | $156K | 102 | 34 |
| Veterinarians | 29 | #1,231 of 1,485 | 6 | 5.7 | $1.5M | 55 | 4 |
| Mortgage brokers and lenders | 27 | #820 of 887 | 6 | 5.7 | Index only | 74 | 3 |
| Insurance agencies | 27 | #1,903 of 2,272 | 23 | 21.8 | $949K | 76 | 12 |
| Dentists and orthodontists | 26 | #1,732 of 1,886 | 13 | 12.3 | $937K | 95 | 11 |
| Home repair trades | 26 | #1,911 of 2,057 | 14 | 13.3 | $1.9M | 79 | 24 |
| Property management | 24 | #855 of 910 | 11 | 10.4 | Index only | 28 | 6 |
| Physical therapy | 24 | #1,289 of 1,422 | 7 | 6.6 | $1.7M | 72 | 6 |
| Optometrists and eye care | 22 | #1,178 of 1,302 | 6 | 5.7 | $2M | 65 | Under 3 |
| Bakeries and dessert shops | 22 | #1,792 of 1,889 | 15 | 14.2 | $2.4M | 59 | 7 |
| Coffee shops and cafes | 20 | #1,987 of 2,063 | 24 | 22.7 | $1.5M | 41 | 7 |
| Sit-down restaurants | 20 | #2,302 of 2,405 | 68 | 64.4 | $538K | 81 | 29 |
| Restaurants and cafes | 17 | #2,348 of 2,405 | 155 | 146.7 | $236K | 64 | 59 |
| HVAC and plumbing | 15 | #1,686 of 1,707 | 12 | 11.4 | $2.2M | 47 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.8 | $3.1M | 107 | 16 |
| Tire shops | Not scored | Not scored | 4 | 3.8 | $2.9M | 117 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.8 | $3.9M | 127 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 2.8 | $583K | 86 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.8 | $4.2M | 65 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.8 | $3M | 151 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.8 | $3M | 75 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.9 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.9 | $13.4M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $17M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.9 | $9.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $12.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in Wasco County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.8M | $1,114 | 116 |
| Gasoline and other fuels | $30.6M | $2,897 | 112 |
| Food away from home | $36.6M | $3,464 | 85 |
| Groceries | $59.6M | $5,644 | 89 |
| Personal care products and services | $9.5M | $900 | 90 |
| Child care and other personal services | $5.5M | $517 | 89 |
| Memberships, classes and admissions | $9.1M | $863 | 88 |
| Medical and dental services | $12.2M | $1,153 | 90 |
| Pets | $9M | $851 | 94 |
| Clothing, shoes and related services | $17M | $1,607 | 78 |
| Vehicle insurance | $21.8M | $2,067 | 106 |
| Home repairs, maintenance and insurance | $26.7M | $2,532 | 84 |
| Lawn care, cleaning and other household services | $12.5M | $1,183 | 84 |
| Rent and homeowner costs | $173M | $16,381 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wasco County
- Population, 2025 estimate
- 26,310−1.1% since 2020
- Households
- 10,563
- Median age
- 42.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 2,381 sq. mi.
- People per square mile
- 11
- Median household income
- $64,175+20.9% vs. 2015–2019, before inflation
- Average household income
- $93,059
- Median home value
- $367,400
- Jobs located here
- 10,091
- Daytime population
- 24,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wasco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Jefferson County, OR25,203 people
- Multnomah County, OR801,477 people
- Clackamas County, OR423,975 people
- Wheeler County, OR1,485 people
- Morrow County, OR12,300 people
Questions
How fast is Wasco County, OR growing?
Population estimates put Wasco County at 26,310 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 10,563 households. Median household income rose 20.9% from the 2015–2019 survey, before inflation.
How much do households in Wasco County, OR spend?
Households in Wasco County spend about $173M a year on rent and homeowner costs, $59.6M on groceries and $36.6M on food away from home. Set against the U.S., households in Wasco County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Wasco County, OR?
The highest Groundwork market scores in Wasco County are for pet businesses (51), pizza places (47) and real estate agents and brokers (46). Wasco County ranks #1,059 of 2,200 scored counties for pet businesses.
How does Wasco County, OR compare with the U.S.?
The median household income in Wasco County is $64,175 a year, 21% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $367,400, against $332,700 for the U.S. For its number of households, Wasco County has the most map listings, relative to the U.S., for property management companies (3.5 times the U.S. rate) and the fewest for real estate agents and brokers (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Wasco County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasco County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wasco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.