County profile · Oregon
Douglas County, OR market data
Population, household spending and competition for 56 business types in Douglas County, each scored against other counties.
- Population, 2025
- 111,951
- +0.6% since 2020
- Households
- 47,519
- Median household income
- $61,310
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $310,300
- Jobs located here
- 37,255
- Highest market score
- 78
- Funeral homes, #91 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 111,951 people live in Douglas County, in 47,519 households. Population estimates put the population change in Douglas County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The median household income in Douglas County is $61,310 a year, 24% below the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Douglas County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
The highest Groundwork market scores in Douglas County are for funeral homes (78), child care centers and preschools (76) and gyms (74). Douglas County ranks #91 of 1,472 scored counties for funeral homes.
Douglas County is part of the Roseburg area. For its number of households, Douglas County has the most map listings, relative to the U.S., for gas stations (37% above the U.S. rate) and the fewest for nail salons (62% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #91 of 1,472 | 10 | 2.1 | $894K | 132 | 4 |
| Child care and preschools | 76 | #137 of 1,611 | 13 | 2.7 | $1.9M | 185 | 18 |
| Gyms | 74 | #140 of 1,792 | 18 | 3.8 | $2.2M | 170 | 9 |
| Mortgage brokers and lenders | 72 | #92 of 887 | 8 | 1.7 | Index only | 246 | 4 |
| Collision repair and body shops | 69 | #241 of 1,327 | 14 | 2.9 | $3.7M | 120 | 9 |
| Gyms, studios and classes | 69 | #271 of 2,088 | 41 | 8.6 | $971K | 147 | 16 |
| Spas and skin care | 66 | #326 of 1,769 | 26 | 5.5 | $1.6M | 184 | 6 |
| Salons, barbers and spas | 66 | #427 of 2,385 | 134 | 28.2 | $313K | 147 | 16 |
| Car washes and detailing | 65 | #349 of 1,451 | 22 | 4.6 | $2.4M | 93 | 3 |
| Tire shops | 65 | #386 of 1,530 | 12 | 2.5 | $4.3M | 172 | 10 |
| Nail salons | 64 | #278 of 1,328 | 11 | 2.3 | $3.8M | 228 | Under 3 |
| Hair salons | 64 | #501 of 2,339 | 83 | 17.5 | $505K | 117 | 8 |
| Barbershops | 62 | #399 of 1,356 | 12 | 2.5 | $3.5M | 185 | Under 3 |
| Clothing and shoe stores | 61 | #631 of 2,087 | 32 | 6.7 | $2.3M | 185 | 11 |
| Clothing, shoes and laundry | 61 | #659 of 2,210 | 47 | 9.9 | $1.6M | 182 | 11 |
| Martial arts and dance studios | 60 | #381 of 1,334 | 20 | 4.2 | $2M | 99 | 7 |
| Veterinarians | 59 | #515 of 1,485 | 15 | 3.2 | $2.6M | 97 | 12 |
| Physical therapy | 58 | #501 of 1,422 | 19 | 4.0 | $2.8M | 118 | 12 |
| Property management | 57 | #323 of 910 | 11 | 2.3 | Index only | 126 | 17 |
| Chiropractors | 57 | #537 of 1,490 | 18 | 3.8 | $3M | 126 | 12 |
| Electricians | 56 | #435 of 1,160 | 6 | 1.3 | $19.7M | 164 | 30 |
| Pet grooming and boarding | 56 | #581 of 1,461 | 18 | 3.8 | $2.2M | 87 | 9 |
| Insurance agencies | 56 | #903 of 2,272 | 51 | 10.7 | $1.9M | 150 | 41 |
| Optometrists and eye care | 55 | #553 of 1,302 | 16 | 3.4 | $3.4M | 108 | 7 |
| Primary care and pediatrics | 54 | #702 of 1,656 | 20 | 4.2 | $2.7M | 152 | 70 |
| Auto repair and car care | 54 | #1,023 of 2,401 | 173 | 36.4 | $299K | 111 | 80 |
| Gas stations | 52 | #1,088 of 2,358 | 71 | 14.9 | $1.9M | 80 | 44 |
| Auto repair shops | 52 | #1,093 of 2,378 | 106 | 22.3 | $488K | 110 | 61 |
| House cleaning | 51 | #388 of 847 | 8 | 1.7 | $6.9M | 108 | 19 |
| Pizza | 51 | #977 of 2,090 | 32 | 6.7 | $5M | 99 | 84 |
| Home repair trades | 50 | #1,010 of 2,057 | 42 | 8.8 | $2.8M | 116 | 79 |
| HVAC and plumbing | 49 | #893 of 1,707 | 26 | 5.5 | $4.6M | 96 | 34 |
| Bakeries and dessert shops | 47 | #1,020 of 1,889 | 30 | 6.3 | $5.4M | 130 | 32 |
| Pet businesses | 47 | #1,238 of 2,200 | 60 | 12.6 | $662K | 75 | 26 |
| Landscaping and lawn care | 46 | #815 of 1,493 | 19 | 4.0 | $2.9M | 99 | 46 |
| Real estate | 46 | #1,288 of 2,229 | 132 | 27.8 | Index only | 134 | 73 |
| Lawn, cleaning and pest control | 45 | #1,038 of 1,771 | 30 | 6.3 | $1.8M | 110 | 74 |
| Real estate agents and brokers | 45 | #1,325 of 2,176 | 111 | 23.4 | Index only | 127 | 45 |
| Doctors, dentists and clinics | 45 | #1,396 of 2,394 | 240 | 50.5 | $225K | 148 | 143 |
| Roofing and gutters | 44 | #718 of 1,177 | 10 | 2.1 | $11.8M | 140 | 15 |
| Fast food and sandwich shops | 44 | #1,375 of 2,222 | 61 | 12.8 | $2.6M | 87 | 84 |
| Sit-down restaurants | 39 | #1,673 of 2,405 | 234 | 49.2 | $690K | 104 | 91 |
| Pet stores | 37 | #683 of 974 | 12 | 2.5 | $3.3M | 73 | 5 |
| Dentists and orthodontists | 37 | #1,406 of 1,886 | 53 | 11.2 | $1M | 104 | 39 |
| Restaurants and cafes | 33 | #1,910 of 2,405 | 490 | 103.1 | $330K | 89 | 207 |
| Grocery stores | 32 | #1,597 of 2,070 | 41 | 8.6 | $6.5M | 69 | 24 |
| Laundromats | 30 | #609 of 785 | 7 | 1.5 | $10.7M | 86 | Under 3 |
| Convenience stores | 30 | #1,791 of 2,261 | 49 | 10.3 | $5.4M | 69 | 47 |
| Grocery and convenience stores | 28 | #2,001 of 2,402 | 109 | 22.9 | $2.4M | 72 | 71 |
| Coffee shops and cafes | 26 | #1,854 of 2,063 | 64 | 13.5 | $2.5M | 68 | 32 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $18.4M | 180 | 9 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $13.3M | 327 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $25.9M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $75.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $54.1M | Too few | 3 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.7M | $1,088 | 114 |
| Gasoline and other fuels | $135.4M | $2,850 | 110 |
| Food away from home | $161.5M | $3,400 | 84 |
| Groceries | $264.7M | $5,570 | 88 |
| Personal care products and services | $41.9M | $883 | 88 |
| Child care and other personal services | $24.2M | $508 | 88 |
| Memberships, classes and admissions | $39.8M | $838 | 85 |
| Medical and dental services | $54.1M | $1,138 | 88 |
| Pets | $39.7M | $836 | 92 |
| Clothing, shoes and related services | $75.1M | $1,581 | 77 |
| Vehicle insurance | $96.2M | $2,025 | 103 |
| Home repairs, maintenance and insurance | $118.5M | $2,493 | 83 |
| Lawn care, cleaning and other household services | $55.2M | $1,161 | 82 |
| Rent and homeowner costs | $768.5M | $16,172 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 111,951+0.6% since 2020
- Households
- 47,519
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 5,036 sq. mi.
- People per square mile
- 22
- Median household income
- $61,310+29.7% vs. 2015–2019, before inflation
- Average household income
- $82,417
- Median home value
- $310,300
- Jobs located here
- 37,255
- Daytime population
- 106,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Lane County, OR384,207 people
- Josephine County, OR88,179 people
- Jackson County, OR222,645 people
- Curry County, OR23,381 people
- Benton County, OR96,303 people
- Linn County, OR130,706 people
- Lincoln County, OR50,964 people
Questions
How fast is Douglas County, OR growing?
Population estimates put Douglas County at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Against the 2015–2019 survey, median household income rose 29.7%, before inflation.
How much do households in Douglas County, OR spend?
Households in Douglas County spend about $768.5M a year on rent and homeowner costs, $264.7M on groceries and $161.5M on food away from home. Relative to the U.S., household spending in Douglas County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Which business types have the highest market scores in Douglas County, OR?
Of the business types scored in Douglas County, funeral homes (78), child care centers and preschools (76) and gyms (74) have the highest Groundwork market scores. For funeral homes, that ranks #91 of 1,472 scored counties.
How does Douglas County, OR compare with the U.S.?
Median household income in Douglas County is $61,310, 24% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $310,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (37% above the U.S. rate) and lowest for nail salons (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.