Metro area profile · Oregon
Eugene-Springfield, OR metro area market data
How the Eugene-Springfield metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 381,584
- −0.7% since 2020
- Households
- 160,445
- Median household income
- $71,544
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $430,600
- Jobs located here
- 156,880
- Highest market score
- 72
- Funeral homes, #63 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Eugene-Springfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Eugene-Springfield metro area has an estimated 381,584 people and 160,445 households. Between 2020 and 2025, the population of the Eugene-Springfield metro area declined 0.7%, against +3.1% for the U.S. Median household income in the Eugene-Springfield metro area is $71,544, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.5%, before inflation.
Relative to the U.S., household spending in the Eugene-Springfield metro area runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in the Eugene-Springfield metro area, funeral homes (72), tire shops (67) and dry cleaners (64) have the highest Groundwork market scores. For funeral homes, that ranks #63 of 377 scored metro areas.
The Eugene-Springfield metro area is made up of one county, Lane County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (80% above the U.S. rate) and lowest for tire shops (50% below the U.S. rate).
All 56 business types in the Eugene-Springfield metro area
Highest Groundwork market score first. Each score compares the Eugene-Springfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 72 | #63 of 377 | 19 | 1.2 | $1.3M | 185 | 5 |
| Tire shops | 67 | #89 of 386 | 31 | 1.9 | $5.2M | 206 | 21 |
| Dry cleaners | 64 | #52 of 272 | 7 | 0.4 | $38.4M | 245 | 5 |
| Gyms | 63 | #72 of 387 | 93 | 5.8 | $1.6M | 126 | 42 |
| Optometrists and eye care | 63 | #91 of 386 | 50 | 3.1 | $3.9M | 124 | 18 |
| Oil change and quick lube | 62 | #79 of 290 | 7 | 0.4 | $22.9M | 167 | 11 |
| Nail salons | 62 | #80 of 387 | 59 | 3.7 | $2.6M | 153 | 17 |
| Barbershops | 60 | #110 of 387 | 61 | 3.8 | $2.5M | 131 | 5 |
| HVAC and plumbing | 59 | #119 of 387 | 71 | 4.4 | $5.9M | 125 | 104 |
| Gas stations | 59 | #131 of 387 | 135 | 8.4 | $3.1M | 129 | 81 |
| Hair salons | 58 | #118 of 387 | 308 | 19.2 | $489K | 114 | 59 |
| Car washes and detailing | 57 | #145 of 387 | 55 | 3.4 | $2.9M | 116 | 23 |
| Collision repair and body shops | 57 | #150 of 381 | 31 | 1.9 | $5.2M | 168 | 45 |
| Gyms, studios and classes | 56 | #127 of 387 | 198 | 12.3 | $771K | 117 | 87 |
| Salons, barbers and spas | 56 | #130 of 387 | 616 | 38.4 | $245K | 115 | 121 |
| Clothing, shoes and laundry | 54 | #172 of 387 | 235 | 14.6 | $1.1M | 130 | 100 |
| Clothing and shoe stores | 54 | #177 of 387 | 166 | 10.3 | $1.6M | 127 | 85 |
| Yoga, Pilates and fitness studios | 52 | #148 of 347 | 33 | 2.1 | $4.6M | 114 | 42 |
| Pet grooming and boarding | 52 | #179 of 386 | 51 | 3.2 | $2.8M | 111 | 35 |
| Pizza | 51 | #184 of 387 | 100 | 6.2 | $5.9M | 115 | 310 |
| Fast food and sandwich shops | 51 | #187 of 387 | 181 | 11.3 | $3.2M | 106 | 310 |
| Auto repair and car care | 51 | #195 of 387 | 516 | 32.2 | $310K | 116 | 252 |
| Auto repair shops | 50 | #199 of 387 | 292 | 18.2 | $548K | 123 | 191 |
| Veterinarians | 48 | #210 of 384 | 55 | 3.4 | $2.6M | 96 | 43 |
| Home repair trades | 47 | #214 of 387 | 172 | 10.7 | $2.5M | 101 | 244 |
| Child care and preschools | 47 | #214 of 387 | 85 | 5.3 | $1.1M | 110 | 130 |
| Martial arts and dance studios | 47 | #218 of 387 | 72 | 4.5 | $2.1M | 105 | 45 |
| Doctors, dentists and clinics | 45 | #225 of 387 | 1,174 | 73.2 | $165K | 108 | 549 |
| Primary care and pediatrics | 44 | #246 of 387 | 101 | 6.3 | $1.9M | 108 | 235 |
| Home inspectors | 43 | #157 of 243 | 11 | 0.7 | Index only | 94 | 13 |
| Pet businesses | 43 | #252 of 387 | 180 | 11.2 | $800K | 91 | 95 |
| Chiropractors | 41 | #254 of 386 | 78 | 4.9 | $2.5M | 104 | 47 |
| Pest control | 38 | #257 of 345 | 23 | 1.4 | $8.5M | 83 | 16 |
| Insurance agencies | 38 | #260 of 387 | 224 | 14.0 | $1.3M | 104 | 164 |
| Bakeries and dessert shops | 38 | #291 of 387 | 121 | 7.5 | $4.8M | 117 | 155 |
| Electricians | 36 | #303 of 383 | 39 | 2.4 | $10.8M | 90 | 101 |
| Physical therapy | 36 | #305 of 386 | 95 | 5.9 | $2M | 85 | 58 |
| Real estate | 36 | #320 of 387 | 622 | 38.8 | Index only | 101 | 494 |
| Real estate agents and brokers | 36 | #320 of 387 | 477 | 29.7 | Index only | 105 | 277 |
| Mortgage brokers and lenders | 35 | #314 of 373 | 76 | 4.7 | Index only | 92 | 35 |
| Spas and skin care | 35 | #335 of 387 | 172 | 10.7 | $876K | 100 | 37 |
| Landscaping and lawn care | 33 | #292 of 385 | 82 | 5.1 | $2.4M | 82 | 163 |
| Laundromats | 32 | #287 of 364 | 22 | 1.4 | $12.2M | 98 | 10 |
| Grocery stores | 32 | #309 of 387 | 99 | 6.2 | $9.4M | 101 | 69 |
| Sit-down restaurants | 30 | #343 of 387 | 885 | 55.2 | $662K | 100 | 328 |
| Property management | 30 | #344 of 374 | 58 | 3.6 | Index only | 84 | 139 |
| Lawn, cleaning and pest control | 29 | #340 of 387 | 139 | 8.7 | $1.4M | 84 | 296 |
| Dentists and orthodontists | 29 | #345 of 387 | 207 | 12.9 | $936K | 95 | 168 |
| Roofing and gutters | 28 | #342 of 381 | 62 | 3.9 | $6.8M | 81 | 39 |
| House cleaning | 27 | #350 of 375 | 34 | 2.1 | $5.8M | 90 | 117 |
| Convenience stores | 26 | #336 of 387 | 134 | 8.4 | $6.9M | 88 | 100 |
| Grocery and convenience stores | 26 | #341 of 387 | 292 | 18.2 | $3.2M | 94 | 169 |
| Restaurants and cafes | 24 | #357 of 387 | 1,761 | 109.8 | $333K | 90 | 791 |
| Pet stores | 22 | #361 of 382 | 55 | 3.4 | $2.6M | 58 | 17 |
| Urgent care and walk-in clinics | 19 | #191 of 197 | 14 | 0.9 | $13.8M | 56 | 23 |
| Coffee shops and cafes | 15 | #383 of 387 | 259 | 16.1 | $2.3M | 61 | 150 |
Household spending in the Eugene-Springfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $160.1M | $998 | 104 |
| Gasoline and other fuels | $414.9M | $2,586 | 100 |
| Food away from home | $585.8M | $3,651 | 90 |
| Groceries | $928.3M | $5,786 | 92 |
| Personal care products and services | $150.6M | $939 | 93 |
| Child care and other personal services | $93.5M | $583 | 100 |
| Memberships, classes and admissions | $152.8M | $952 | 97 |
| Medical and dental services | $193.8M | $1,208 | 94 |
| Pets | $143.9M | $897 | 99 |
| Clothing, shoes and related services | $268.6M | $1,674 | 81 |
| Vehicle insurance | $293.6M | $1,830 | 94 |
| Home repairs, maintenance and insurance | $422.4M | $2,633 | 87 |
| Lawn care, cleaning and other household services | $196.3M | $1,223 | 87 |
| Rent and homeowner costs | $2.7B | $16,951 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Eugene-Springfield metro area
- Population, 2025 estimate
- 381,584−0.7% since 2020
- Households
- 160,445
- Median age
- 42.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 4,554 sq. mi.
- People per square mile
- 84
- Median household income
- $71,544+36.5% vs. 2015–2019, before inflation
- Average household income
- $92,524
- Median home value
- $430,600
- Jobs located here
- 156,880
- Daytime population
- 382,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Eugene-Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Eugene-Springfield metro area 1
- Lane County, OR384,207 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Eugene-Springfield, OR metro area growing?
Population estimates put the Eugene-Springfield metro area at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. Median household income rose 36.5% from the 2015–2019 survey, before inflation.
How much do households in the Eugene-Springfield, OR metro area spend?
Households in the Eugene-Springfield metro area spend about $2.7B a year on rent and homeowner costs, $928.3M on groceries and $585.8M on food away from home. Set against the U.S., households in the Eugene-Springfield metro area spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in the Eugene-Springfield, OR metro area?
The highest Groundwork market scores in the Eugene-Springfield metro area are for funeral homes (72), tire shops (67) and dry cleaners (64). The Eugene-Springfield metro area ranks #63 of 377 scored metro areas for funeral homes.
How does the Eugene-Springfield, OR metro area compare with the U.S.?
The median household income in the Eugene-Springfield metro area is $71,544 a year, 11% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $430,600, against $332,700 for the U.S. For its number of households, the Eugene-Springfield metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (80% above the U.S. rate) and the fewest for tire shops (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Eugene-Springfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Eugene-Springfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Eugene-Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.