County profile · Oregon
Josephine County, OR market data
Population, household spending and competition for 56 business types in Josephine County, each scored against other counties.
- Population, 2025
- 87,867
- −0.4% since 2020
- Households
- 36,715
- Median household income
- $60,098
- +31.8% vs. 2015–2019, before inflation
- Median home value
- $404,300
- Jobs located here
- 30,421
- Highest market score
- 80
- Funeral homes, #68 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Josephine County by name and distance, and the households and spending within reach. Or open the report at the center of Josephine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 87,867 people live in Josephine County, in 36,715 households. Between 2020 and 2025, the population of Josephine County declined 0.4%, against +3.1% for the U.S. The median household income in Josephine County is $60,098 a year, 26% below the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Josephine County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in Josephine County are for funeral homes (80), tire shops (78) and gyms (75). Josephine County ranks #68 of 1,472 scored counties for funeral homes.
Josephine County is part of the Grants Pass metro area. For its number of households, Josephine County has the most map listings, relative to the U.S., for pet stores (65% above the U.S. rate) and the fewest for clothing and shoe stores (48% below the U.S. rate).
All 56 business types in Josephine County
Highest Groundwork market score first. Each score compares Josephine County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 80 | #68 of 1,472 | 5 | 1.4 | $1.4M | 203 | 3 |
| Tire shops | 78 | #123 of 1,530 | 9 | 2.5 | $4.6M | 183 | 3 |
| Gyms | 75 | #132 of 1,792 | 19 | 5.2 | $1.7M | 133 | 5 |
| Gyms, studios and classes | 71 | #236 of 2,088 | 42 | 11.4 | $783K | 118 | 5 |
| Yoga, Pilates and fitness studios | 69 | #97 of 777 | 5 | 1.4 | $6.6M | 162 | 5 |
| Car washes and detailing | 68 | #278 of 1,451 | 13 | 3.5 | $3.2M | 126 | 5 |
| Collision repair and body shops | 67 | #270 of 1,327 | 9 | 2.5 | $4.6M | 149 | 9 |
| Gas stations | 65 | #555 of 2,358 | 40 | 10.9 | $2.7M | 112 | 25 |
| Pizza | 59 | #669 of 2,090 | 17 | 4.6 | $7.5M | 147 | 67 |
| Child care and preschools | 57 | #626 of 1,611 | 20 | 5.4 | $1M | 100 | 20 |
| Auto repair and car care | 55 | #994 of 2,401 | 155 | 42.2 | $266K | 99 | 49 |
| Optometrists and eye care | 54 | #585 of 1,302 | 13 | 3.5 | $3.3M | 105 | 5 |
| Hair salons | 54 | #980 of 2,339 | 79 | 21.5 | $417K | 97 | 8 |
| Insurance agencies | 54 | #986 of 2,272 | 46 | 12.5 | $1.7M | 132 | 27 |
| Auto repair shops | 54 | #1,011 of 2,378 | 89 | 24.2 | $464K | 104 | 38 |
| Roofing and gutters | 53 | #521 of 1,177 | 6 | 1.6 | $15.6M | 184 | 8 |
| Primary care and pediatrics | 53 | #738 of 1,656 | 20 | 5.4 | $2.1M | 120 | 39 |
| Clothing and shoe stores | 53 | #919 of 2,087 | 31 | 8.4 | $1.9M | 151 | 13 |
| Pet grooming and boarding | 52 | #692 of 1,461 | 20 | 5.4 | $1.6M | 62 | 3 |
| Physical therapy | 51 | #688 of 1,422 | 16 | 4.4 | $2.7M | 111 | 12 |
| Clothing, shoes and laundry | 48 | #1,187 of 2,210 | 49 | 13.3 | $1.2M | 138 | 16 |
| Fast food and sandwich shops | 48 | #1,212 of 2,222 | 41 | 11.2 | $3.1M | 102 | 67 |
| Real estate agents and brokers | 47 | #1,222 of 2,176 | 84 | 22.9 | Index only | 132 | 31 |
| Electricians | 46 | #673 of 1,160 | 9 | 2.5 | $10.4M | 87 | 19 |
| Martial arts and dance studios | 46 | #782 of 1,334 | 18 | 4.9 | $1.8M | 91 | Under 3 |
| Veterinarians | 45 | #870 of 1,485 | 15 | 4.1 | $2.1M | 77 | 11 |
| Pet businesses | 45 | #1,340 of 2,200 | 54 | 14.7 | $580K | 66 | 17 |
| Salons, barbers and spas | 45 | #1,483 of 2,385 | 159 | 43.3 | $207K | 97 | 17 |
| Bakeries and dessert shops | 44 | #1,134 of 1,889 | 23 | 6.3 | $5.5M | 134 | 30 |
| Home repair trades | 43 | #1,357 of 2,057 | 42 | 11.4 | $2.2M | 92 | 55 |
| Chiropractors | 41 | #976 of 1,490 | 17 | 4.6 | $2.5M | 105 | 15 |
| Spas and skin care | 41 | #1,219 of 1,769 | 41 | 11.2 | $804K | 92 | 6 |
| Property management | 40 | #621 of 910 | 15 | 4.1 | Index only | 72 | 15 |
| Nail salons | 40 | #947 of 1,328 | 19 | 5.2 | $1.7M | 104 | Under 3 |
| Real estate | 40 | #1,613 of 2,229 | 117 | 31.9 | Index only | 119 | 67 |
| Mortgage brokers and lenders | 39 | #638 of 887 | 18 | 4.9 | Index only | 86 | 7 |
| Barbershops | 39 | #941 of 1,356 | 18 | 4.9 | $1.8M | 97 | Under 3 |
| Doctors, dentists and clinics | 39 | #1,709 of 2,394 | 223 | 60.7 | $191K | 125 | 114 |
| HVAC and plumbing | 37 | #1,305 of 1,707 | 27 | 7.4 | $3.5M | 73 | 28 |
| Sit-down restaurants | 37 | #1,752 of 2,405 | 178 | 48.5 | $716K | 108 | 76 |
| Pet stores | 36 | #700 of 974 | 12 | 3.3 | $2.6M | 58 | 3 |
| House cleaning | 33 | #710 of 847 | 11 | 3.0 | $4M | 62 | 12 |
| Convenience stores | 33 | #1,701 of 2,261 | 33 | 9.0 | $6.2M | 79 | 30 |
| Restaurants and cafes | 32 | #1,939 of 2,405 | 372 | 101.3 | $343K | 92 | 173 |
| Landscaping and lawn care | 31 | #1,238 of 1,493 | 20 | 5.4 | $2.2M | 74 | 44 |
| Grocery and convenience stores | 30 | #1,940 of 2,402 | 79 | 21.5 | $2.6M | 77 | 50 |
| Grocery stores | 28 | #1,695 of 2,070 | 34 | 9.3 | $6.1M | 65 | 20 |
| Dentists and orthodontists | 26 | #1,739 of 1,886 | 49 | 13.3 | $870K | 88 | 37 |
| Lawn, cleaning and pest control | 24 | #1,682 of 1,771 | 38 | 10.3 | $1.1M | 68 | 63 |
| Pest control | 22 | #653 of 699 | 7 | 1.9 | $6.2M | 61 | 7 |
| Coffee shops and cafes | 20 | #1,979 of 2,063 | 60 | 16.3 | $2.1M | 57 | 30 |
| Laundromats | 16 | #733 of 785 | 8 | 2.2 | $7.4M | 60 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $13.8M | 100 | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in Josephine County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.3M | $1,125 | 117 |
| Gasoline and other fuels | $107.1M | $2,916 | 112 |
| Food away from home | $127.4M | $3,470 | 85 |
| Groceries | $205.8M | $5,606 | 89 |
| Personal care products and services | $33M | $898 | 89 |
| Child care and other personal services | $20M | $546 | 94 |
| Memberships, classes and admissions | $32.9M | $896 | 91 |
| Medical and dental services | $42.6M | $1,162 | 90 |
| Pets | $31.3M | $854 | 94 |
| Clothing, shoes and related services | $59.6M | $1,623 | 79 |
| Vehicle insurance | $76.1M | $2,072 | 106 |
| Home repairs, maintenance and insurance | $93.6M | $2,548 | 84 |
| Lawn care, cleaning and other household services | $43.6M | $1,187 | 84 |
| Rent and homeowner costs | $602.6M | $16,412 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Josephine County
- Population, 2025 estimate
- 87,867−0.4% since 2020
- Households
- 36,715
- Median age
- 47.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,639 sq. mi.
- People per square mile
- 54
- Median household income
- $60,098+31.8% vs. 2015–2019, before inflation
- Average household income
- $85,314
- Median home value
- $404,300
- Jobs located here
- 30,421
- Daytime population
- 87,114Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Josephine County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Josephine County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Josephine County, OR growing?
Population estimates put Josephine County at 87,867 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 36,715 households. Against the 2015–2019 survey, median household income rose 31.8%, before inflation.
How much do households in Josephine County, OR spend?
Households in Josephine County spend about $602.6M a year on rent and homeowner costs, $205.8M on groceries and $127.4M on food away from home. Relative to the U.S., household spending in Josephine County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in Josephine County, OR?
Of the business types scored in Josephine County, funeral homes (80), tire shops (78) and gyms (75) have the highest Groundwork market scores. For funeral homes, that ranks #68 of 1,472 scored counties.
How does Josephine County, OR compare with the U.S.?
Median household income in Josephine County is $60,098, 26% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $404,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet stores (65% above the U.S. rate) and lowest for clothing and shoe stores (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Josephine County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Josephine County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Josephine County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Josephine County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.