County profile · Oregon
Baker County, OR market data
How Baker County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,658
- −0.4% since 2020
- Households
- 7,355
- Median household income
- $60,936
- +32.5% vs. 2015–2019, before inflation
- Median home value
- $285,600
- Jobs located here
- 5,330
- Highest market score
- 64
- Hair salons, #470 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Baker County by name and distance, and the households and spending within reach. Or open the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Baker County has an estimated 16,658 people and 7,355 households. Population estimates show Baker County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Baker County is $60,936, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.5%, before inflation.
Relative to the U.S., household spending in Baker County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (74).
Of the business types scored in Baker County, hair salons (64); salons, barbers and spas (62); and gyms and studios (54) have the highest Groundwork market scores. For hair salons, that ranks #470 of 2,339 scored counties.
Baker County is part of the Baker City area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for salons, barbers and spas (60% below the U.S. rate).
All 56 business types in Baker County
Highest Groundwork market score first. Each score compares Baker County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 64 | #470 of 2,339 | 6 | 8.2 | $1.1M | 245 | Under 3 |
| Salons, barbers and spas | 62 | #547 of 2,385 | 14 | 19.0 | $451K | 212 | Under 3 |
| Gyms, studios and classes | 54 | #850 of 2,088 | 8 | 10.9 | $734K | 111 | Under 3 |
| Child care and preschools | 51 | #805 of 1,611 | 5 | 6.8 | $717K | 72 | 3 |
| Pet businesses | 49 | #1,155 of 2,200 | 9 | 12.2 | $651K | 74 | 3 |
| Insurance agencies | 46 | #1,238 of 2,272 | 8 | 10.9 | $1.9M | 149 | 9 |
| Clothing and shoe stores | 42 | #1,318 of 2,087 | 6 | 8.2 | $1.9M | 147 | Under 3 |
| Real estate | 41 | #1,567 of 2,229 | 22 | 29.9 | Index only | 122 | 11 |
| Bakeries and dessert shops | 40 | #1,280 of 1,889 | 5 | 6.8 | $4.9M | 117 | 5 |
| Real estate agents and brokers | 39 | #1,647 of 2,176 | 19 | 25.8 | Index only | 113 | 7 |
| Tire shops | 38 | #1,083 of 1,530 | 5 | 6.8 | $1.6M | 64 | Under 3 |
| Clothing, shoes and laundry | 38 | #1,571 of 2,210 | 9 | 12.2 | $1.2M | 142 | Under 3 |
| Fast food and sandwich shops | 36 | #1,645 of 2,222 | 11 | 15.0 | $2.2M | 72 | 12 |
| Gas stations | 35 | #1,803 of 2,358 | 17 | 23.1 | $1.2M | 52 | 8 |
| Doctors, dentists and clinics | 35 | #1,902 of 2,394 | 65 | 88.4 | $126K | 82 | 14 |
| Car washes and detailing | 32 | #1,176 of 1,451 | 5 | 6.8 | $1.6M | 63 | Under 3 |
| Auto repair and car care | 30 | #2,037 of 2,401 | 42 | 57.1 | $189K | 71 | 13 |
| Auto repair shops | 27 | #2,115 of 2,378 | 25 | 34.0 | $318K | 72 | 12 |
| Physical therapy | 23 | #1,312 of 1,422 | 8 | 10.9 | $1M | 42 | 3 |
| HVAC and plumbing | 22 | #1,626 of 1,707 | 6 | 8.2 | $3M | 62 | 7 |
| Sit-down restaurants | 22 | #2,263 of 2,405 | 40 | 54.4 | $608K | 92 | 23 |
| Dentists and orthodontists | 20 | #1,823 of 1,886 | 14 | 19.0 | $583K | 59 | 7 |
| Coffee shops and cafes | 19 | #1,995 of 2,063 | 14 | 19.0 | $1.7M | 47 | 5 |
| Convenience stores | 19 | #2,047 of 2,261 | 12 | 16.3 | $3.4M | 43 | 4 |
| Home repair trades | 18 | #2,019 of 2,057 | 11 | 15.0 | $1.6M | 66 | 16 |
| Restaurants and cafes | 18 | #2,323 of 2,405 | 87 | 118.3 | $279K | 75 | 40 |
| Grocery stores | 17 | #1,923 of 2,070 | 9 | 12.2 | $4.5M | 48 | 5 |
| Yoga, Pilates and fitness studios | 15 | #769 of 777 | 5 | 6.8 | $1.2M | 29 | Under 3 |
| Grocery and convenience stores | 14 | #2,312 of 2,402 | 28 | 38.1 | $1.4M | 42 | 9 |
| Electricians | Not scored | Not scored | 4 | 5.4 | $4.4M | 37 | 9 |
| Pizza | Not scored | Not scored | 4 | 5.4 | $6.1M | 120 | 12 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.4 | $2M | 115 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 5.4 | $1.6M | 180 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.1 | $2.7M | 114 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.1 | $466K | 69 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.1 | $2M | 150 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.1 | Index only | 100 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.1 | $2M | 77 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.1 | $2M | 72 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.7 | $4M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.7 | $4.1M | Too few | 11 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.7 | $4.1M | Too few | 15 |
| Nail salons | Not scored | Not scored | 2 | 2.7 | $3.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $11.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $11.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $8.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $17.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Baker County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8M | $1,082 | 113 |
| Gasoline and other fuels | $21M | $2,858 | 110 |
| Food away from home | $24.3M | $3,305 | 81 |
| Groceries | $40.3M | $5,479 | 87 |
| Personal care products and services | $6.3M | $859 | 86 |
| Child care and other personal services | $3.6M | $488 | 84 |
| Memberships, classes and admissions | $5.9M | $798 | 81 |
| Medical and dental services | $8.2M | $1,109 | 86 |
| Pets | $5.9M | $796 | 88 |
| Clothing, shoes and related services | $11.2M | $1,525 | 74 |
| Vehicle insurance | $14.9M | $2,031 | 104 |
| Home repairs, maintenance and insurance | $17.7M | $2,410 | 80 |
| Lawn care, cleaning and other household services | $8.3M | $1,123 | 79 |
| Rent and homeowner costs | $116.6M | $15,848 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baker County
- Population, 2025 estimate
- 16,658−0.4% since 2020
- Households
- 7,355
- Median age
- 46.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 3,068 sq. mi.
- People per square mile
- 5
- Median household income
- $60,936+32.5% vs. 2015–2019, before inflation
- Average household income
- $76,443
- Median home value
- $285,600
- Jobs located here
- 5,330
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baker County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Union County, OR26,144 people
- Wallowa County, OR7,553 people
- Malheur County, OR31,954 people
- Grant County, OR7,209 people
- Umatilla County, OR79,940 people
- Harney County, OR7,499 people
- Morrow County, OR12,300 people
- Wheeler County, OR1,485 people
Questions
How fast is Baker County, OR growing?
Population estimates put Baker County at 16,658 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,355 households. Median household income rose 32.5% from the 2015–2019 survey, before inflation.
How much do households in Baker County, OR spend?
Households in Baker County spend about $116.6M a year on rent and homeowner costs, $40.3M on groceries and $24.3M on food away from home. Set against the U.S., households in Baker County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (74).
Which business types have the highest market scores in Baker County, OR?
The highest Groundwork market scores in Baker County are for hair salons (64); salons, barbers and spas (62); and gyms and studios (54). Baker County ranks #470 of 2,339 scored counties for hair salons.
How does Baker County, OR compare with the U.S.?
The median household income in Baker County is $60,936 a year, 25% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $285,600, against $332,700 for the U.S. For its number of households, Baker County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for salons, barbers and spas (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Baker County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baker County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Baker County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baker County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.