County profile · Oregon
Union County, OR market data
How Union County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,900
- −1.0% since 2020
- Households
- 10,900
- Median household income
- $65,661
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $294,600
- Jobs located here
- 10,134
- Highest market score
- 55
- Gyms, studios and classes, #809 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Union County by name and distance, and the households and spending within reach. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Union County has an estimated 25,900 people and 10,900 households. Between 2020 and 2025, the population of Union County declined 1.0%, against +3.1% for the U.S. Median household income in Union County is $65,661, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
Relative to the U.S., household spending in Union County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in Union County, gyms and studios (55), pizza places (55) and physical therapy clinics (52) have the highest Groundwork market scores. For gyms and studios, that ranks #809 of 2,088 scored counties.
Union County is part of the La Grande area. Against the U.S., map listings per household run highest for child care centers and preschools (2.5 times the U.S. rate) and lowest for real estate agents and brokers (40% below the U.S. rate).
All 56 business types in Union County
Highest Groundwork market score first. Each score compares Union County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 55 | #809 of 2,088 | 14 | 12.8 | $693K | 105 | 4 |
| Pizza | 55 | #816 of 2,090 | 6 | 5.5 | $6.4M | 126 | 20 |
| Physical therapy | 52 | #666 of 1,422 | 5 | 4.6 | $2.6M | 107 | 3 |
| Pet businesses | 52 | #1,014 of 2,200 | 15 | 13.8 | $626K | 71 | 4 |
| Tire shops | 51 | #753 of 1,530 | 5 | 4.6 | $2.4M | 95 | Under 3 |
| Hair salons | 51 | #1,119 of 2,339 | 22 | 20.2 | $450K | 105 | 4 |
| Car washes and detailing | 50 | #719 of 1,451 | 5 | 4.6 | $2.4M | 95 | Under 3 |
| Gyms | 50 | #899 of 1,792 | 7 | 6.4 | $1.4M | 106 | 4 |
| Real estate agents and brokers | 49 | #1,084 of 2,176 | 20 | 18.3 | Index only | 165 | 11 |
| Bakeries and dessert shops | 47 | #1,017 of 1,889 | 5 | 4.6 | $7.7M | 185 | 11 |
| Auto repair shops | 46 | #1,369 of 2,378 | 23 | 21.1 | $518K | 117 | 18 |
| Salons, barbers and spas | 46 | #1,403 of 2,385 | 41 | 37.6 | $242K | 114 | 7 |
| Child care and preschools | 44 | #995 of 1,611 | 16 | 14.7 | $372K | 37 | 3 |
| Gas stations | 44 | #1,445 of 2,358 | 20 | 18.3 | $1.6M | 65 | 9 |
| Lawn, cleaning and pest control | 41 | #1,197 of 1,771 | 7 | 6.4 | $1.9M | 110 | 19 |
| Auto repair and car care | 41 | #1,599 of 2,401 | 46 | 42.2 | $259K | 96 | 20 |
| Martial arts and dance studios | 38 | #978 of 1,334 | 6 | 5.5 | $1.6M | 80 | Under 3 |
| Sit-down restaurants | 37 | #1,751 of 2,405 | 53 | 48.6 | $725K | 109 | 23 |
| Real estate | 37 | #1,779 of 2,229 | 32 | 29.4 | Index only | 130 | 28 |
| Insurance agencies | 36 | #1,594 of 2,272 | 16 | 14.7 | $1.4M | 110 | 13 |
| Spas and skin care | 34 | #1,436 of 1,769 | 11 | 10.1 | $900K | 103 | Under 3 |
| Fast food and sandwich shops | 34 | #1,714 of 2,222 | 18 | 16.5 | $2.1M | 70 | 20 |
| Primary care and pediatrics | 32 | #1,356 of 1,656 | 15 | 13.8 | $855K | 48 | 11 |
| Veterinarians | 31 | #1,186 of 1,485 | 6 | 5.5 | $1.6M | 58 | 4 |
| Restaurants and cafes | 31 | #1,970 of 2,405 | 110 | 100.9 | $349K | 94 | 54 |
| Chiropractors | 29 | #1,300 of 1,490 | 8 | 7.3 | $1.6M | 67 | 4 |
| Dentists and orthodontists | 28 | #1,689 of 1,886 | 14 | 12.8 | $916K | 93 | 10 |
| Convenience stores | 28 | #1,847 of 2,261 | 12 | 11.0 | $5.1M | 65 | 9 |
| Doctors, dentists and clinics | 28 | #2,164 of 2,394 | 124 | 113.8 | $103K | 68 | 28 |
| Clothing and shoe stores | 27 | #1,785 of 2,087 | 15 | 13.8 | $1.2M | 93 | Under 3 |
| Mortgage brokers and lenders | 26 | #831 of 887 | 7 | 6.4 | Index only | 66 | 3 |
| Clothing, shoes and laundry | 25 | #1,964 of 2,210 | 21 | 19.3 | $842K | 96 | Under 3 |
| Grocery and convenience stores | 24 | #2,123 of 2,402 | 29 | 26.6 | $2.1M | 63 | 16 |
| Grocery stores | 22 | #1,840 of 2,070 | 12 | 11.0 | $5.1M | 55 | 7 |
| Home repair trades | 21 | #1,988 of 2,057 | 17 | 15.6 | $1.6M | 67 | 24 |
| Coffee shops and cafes | 16 | #2,019 of 2,063 | 21 | 19.3 | $1.8M | 49 | 11 |
| HVAC and plumbing | 13 | #1,692 of 1,707 | 13 | 11.9 | $2.1M | 45 | 15 |
| House cleaning | Not scored | Not scored | 4 | 3.7 | $3.2M | 51 | 7 |
| Nail salons | Not scored | Not scored | 4 | 3.7 | $2.5M | 148 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.7 | $2.3M | 92 | Under 3 |
| Property management | Not scored | Not scored | 4 | 3.7 | Index only | 81 | 11 |
| Barbershops | Not scored | Not scored | 3 | 2.8 | $3.3M | 175 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.8 | $4M | 129 | 6 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.8 | $4.3M | 147 | 12 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.8 | $4.3M | 136 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.8 | $3.1M | 69 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.8 | $9.2M | 109 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $851K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $27.7M | Too few | 9 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $11.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $9.7M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Union County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,094 | 114 |
| Gasoline and other fuels | $31.1M | $2,855 | 110 |
| Food away from home | $38.4M | $3,525 | 87 |
| Groceries | $61.8M | $5,667 | 90 |
| Personal care products and services | $9.9M | $909 | 90 |
| Child care and other personal services | $5.9M | $546 | 94 |
| Memberships, classes and admissions | $9.7M | $890 | 90 |
| Medical and dental services | $12.8M | $1,177 | 91 |
| Pets | $9.4M | $862 | 95 |
| Clothing, shoes and related services | $17.7M | $1,622 | 79 |
| Vehicle insurance | $22.1M | $2,026 | 104 |
| Home repairs, maintenance and insurance | $27.7M | $2,543 | 84 |
| Lawn care, cleaning and other household services | $13M | $1,188 | 84 |
| Rent and homeowner costs | $179.8M | $16,497 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Union County
- Population, 2025 estimate
- 25,900−1.0% since 2020
- Households
- 10,900
- Median age
- 39.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 2,037 sq. mi.
- People per square mile
- 13
- Median household income
- $65,661+25.9% vs. 2015–2019, before inflation
- Average household income
- $87,276
- Median home value
- $294,600
- Jobs located here
- 10,134
- Daytime population
- 25,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oregon 8
- Wallowa County, OR7,553 people
- Baker County, OR16,840 people
- Umatilla County, OR79,940 people
- Grant County, OR7,209 people
- Morrow County, OR12,300 people
- Malheur County, OR31,954 people
- Gilliam County, OR1,971 people
- Wheeler County, OR1,485 people
Questions
How fast is Union County, OR growing?
Population estimates put Union County at 25,900 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 10,900 households. Median household income rose 25.9% from the 2015–2019 survey, before inflation.
How much do households in Union County, OR spend?
Households in Union County spend about $179.8M a year on rent and homeowner costs, $61.8M on groceries and $38.4M on food away from home. Set against the U.S., households in Union County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in Union County, OR?
The highest Groundwork market scores in Union County are for gyms and studios (55), pizza places (55) and physical therapy clinics (52). Union County ranks #809 of 2,088 scored counties for gyms and studios.
How does Union County, OR compare with the U.S.?
The median household income in Union County is $65,661 a year, 19% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $294,600, against $332,700 for the U.S. For its number of households, Union County has the most map listings, relative to the U.S., for child care centers and preschools (2.5 times the U.S. rate) and the fewest for real estate agents and brokers (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Union County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.