Metro area profile · Oregon
Medford, OR metro area market data
Population, household spending and competition for 56 business types in the Medford metro area, each scored against other metro areas.
- Population, 2025
- 221,795
- −0.9% since 2020
- Households
- 92,035
- Median household income
- $73,999
- +38.5% vs. 2015–2019, before inflation
- Median home value
- $430,200
- Jobs located here
- 90,545
- Highest market score
- 73
- Funeral homes, #58 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Medford metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 221,795 people live in the Medford metro area, in 92,035 households. Between 2020 and 2025, the population of the Medford metro area declined 0.9%, against +3.1% for the U.S. The median household income in the Medford metro area is $73,999 a year, 8% below the U.S. median of $80,734. That rose 38.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Medford metro area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Medford metro area are for funeral homes (73), car washes and detailers (64) and dry cleaners (62). The Medford metro area ranks #58 of 377 scored metro areas for funeral homes.
The Medford metro area is made up of one county, Jackson County. For its number of households, the Medford metro area has the most map listings, relative to the U.S., for coffee shops and cafes (84% above the U.S. rate) and the fewest for nail salons (42% below the U.S. rate).
All 56 business types in the Medford metro area
Highest Groundwork market score first. Each score compares the Medford metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 73 | #58 of 377 | 14 | 1.5 | $1.2M | 170 | 6 |
| Car washes and detailing | 64 | #91 of 387 | 38 | 4.1 | $2.6M | 102 | 6 |
| Dry cleaners | 62 | #70 of 272 | 5 | 0.5 | $31.4M | 200 | 4 |
| Nail salons | 61 | #89 of 387 | 32 | 3.5 | $2.8M | 165 | 12 |
| Tire shops | 61 | #123 of 386 | 26 | 2.8 | $3.8M | 150 | 14 |
| Child care and preschools | 58 | #136 of 387 | 50 | 5.4 | $1.1M | 110 | 48 |
| Gas stations | 57 | #149 of 387 | 91 | 9.9 | $2.8M | 116 | 51 |
| Auto repair and car care | 55 | #164 of 387 | 358 | 38.9 | $273K | 102 | 121 |
| Hair salons | 54 | #145 of 387 | 201 | 21.8 | $439K | 102 | 29 |
| Collision repair and body shops | 53 | #173 of 381 | 25 | 2.7 | $3.9M | 127 | 25 |
| Auto repair shops | 53 | #178 of 387 | 196 | 21.3 | $499K | 112 | 94 |
| Oil change and quick lube | 52 | #144 of 290 | 7 | 0.8 | $14M | 102 | 7 |
| Gyms | 52 | #166 of 387 | 64 | 7.0 | $1.4M | 109 | 31 |
| Pizza | 52 | #172 of 387 | 55 | 6.0 | $6.2M | 123 | 184 |
| Salons, barbers and spas | 51 | #185 of 387 | 398 | 43.2 | $221K | 104 | 64 |
| Optometrists and eye care | 51 | #187 of 386 | 30 | 3.3 | $3.8M | 120 | 16 |
| Gyms, studios and classes | 49 | #194 of 387 | 136 | 14.8 | $666K | 101 | 52 |
| Fast food and sandwich shops | 47 | #214 of 387 | 110 | 12.0 | $3.1M | 102 | 184 |
| Martial arts and dance studios | 47 | #223 of 387 | 47 | 5.1 | $1.9M | 96 | 21 |
| Pet stores | 46 | #219 of 382 | 18 | 2.0 | $4.7M | 104 | 8 |
| Primary care and pediatrics | 46 | #229 of 387 | 50 | 5.4 | $2.3M | 127 | 158 |
| Insurance agencies | 45 | #215 of 387 | 120 | 13.0 | $1.5M | 118 | 92 |
| Pet grooming and boarding | 43 | #257 of 386 | 43 | 4.7 | $2M | 77 | 17 |
| Barbershops | 43 | #259 of 387 | 44 | 4.8 | $2M | 106 | Under 3 |
| Home inspectors | 42 | #163 of 243 | 7 | 0.8 | Index only | 86 | 7 |
| HVAC and plumbing | 40 | #269 of 387 | 49 | 5.3 | $5.1M | 106 | 94 |
| Doctors, dentists and clinics | 39 | #280 of 387 | 698 | 75.8 | $162K | 106 | 364 |
| Home repair trades | 39 | #280 of 387 | 104 | 11.3 | $2.4M | 98 | 185 |
| Laundromats | 36 | #262 of 364 | 11 | 1.2 | $14.3M | 114 | Under 3 |
| Clothing, shoes and laundry | 36 | #288 of 387 | 174 | 18.9 | $902K | 103 | 75 |
| Yoga, Pilates and fitness studios | 36 | #301 of 347 | 25 | 2.7 | $3.6M | 89 | 31 |
| Real estate agents and brokers | 36 | #321 of 387 | 286 | 31.1 | Index only | 102 | 150 |
| Clothing and shoe stores | 35 | #291 of 387 | 121 | 13.1 | $1.3M | 102 | 71 |
| Chiropractors | 35 | #311 of 386 | 48 | 5.2 | $2.4M | 98 | 35 |
| Physical therapy | 34 | #315 of 386 | 50 | 5.4 | $2.3M | 94 | 43 |
| Electricians | 34 | #319 of 383 | 24 | 2.6 | $10.3M | 86 | 62 |
| Pet businesses | 33 | #317 of 387 | 119 | 12.9 | $711K | 81 | 60 |
| Bakeries and dessert shops | 33 | #317 of 387 | 75 | 8.1 | $4.6M | 110 | 97 |
| Roofing and gutters | 32 | #320 of 381 | 31 | 3.4 | $8M | 94 | 29 |
| Real estate | 32 | #355 of 387 | 388 | 42.2 | Index only | 94 | 283 |
| Pest control | 30 | #300 of 345 | 16 | 1.7 | $7.2M | 70 | 11 |
| Convenience stores | 30 | #317 of 387 | 72 | 7.8 | $7.5M | 95 | 62 |
| Spas and skin care | 30 | #362 of 387 | 113 | 12.3 | $780K | 89 | 23 |
| Urgent care and walk-in clinics | 28 | #176 of 197 | 6 | 0.7 | $18.8M | 77 | 12 |
| Landscaping and lawn care | 27 | #341 of 385 | 50 | 5.4 | $2.3M | 78 | 128 |
| Veterinarians | 26 | #349 of 384 | 44 | 4.8 | $1.9M | 71 | 35 |
| Property management | 26 | #361 of 374 | 42 | 4.6 | Index only | 68 | 75 |
| Mortgage brokers and lenders | 25 | #366 of 373 | 53 | 5.8 | Index only | 77 | 29 |
| Grocery and convenience stores | 24 | #348 of 387 | 178 | 19.3 | $3M | 89 | 107 |
| Grocery stores | 24 | #350 of 387 | 62 | 6.7 | $8.7M | 94 | 45 |
| Sit-down restaurants | 24 | #366 of 387 | 551 | 59.9 | $622K | 94 | 207 |
| Dentists and orthodontists | 24 | #367 of 387 | 129 | 14.0 | $877K | 89 | 100 |
| Lawn, cleaning and pest control | 20 | #379 of 387 | 93 | 10.1 | $1.2M | 74 | 218 |
| Restaurants and cafes | 18 | #375 of 387 | 1,151 | 125.1 | $298K | 80 | 490 |
| House cleaning | 16 | #371 of 375 | 27 | 2.9 | $4.3M | 67 | 79 |
| Coffee shops and cafes | 13 | #387 of 387 | 186 | 20.2 | $1.8M | 50 | 97 |
Household spending in the Medford metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $97.7M | $1,062 | 111 |
| Gasoline and other fuels | $251.7M | $2,735 | 105 |
| Food away from home | $342.7M | $3,724 | 91 |
| Groceries | $539.6M | $5,863 | 93 |
| Personal care products and services | $88.1M | $958 | 95 |
| Child care and other personal services | $54.9M | $597 | 103 |
| Memberships, classes and admissions | $90.6M | $985 | 100 |
| Medical and dental services | $113.1M | $1,229 | 95 |
| Pets | $84.6M | $919 | 101 |
| Clothing, shoes and related services | $157M | $1,706 | 83 |
| Vehicle insurance | $178.4M | $1,939 | 99 |
| Home repairs, maintenance and insurance | $247.7M | $2,691 | 89 |
| Lawn care, cleaning and other household services | $114.9M | $1,248 | 88 |
| Rent and homeowner costs | $1.6B | $17,219 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Medford metro area
- Population, 2025 estimate
- 221,795−0.9% since 2020
- Households
- 92,035
- Median age
- 44.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 2,783 sq. mi.
- People per square mile
- 80
- Median household income
- $73,999+38.5% vs. 2015–2019, before inflation
- Average household income
- $98,011
- Median home value
- $430,200
- Jobs located here
- 90,545
- Daytime population
- 223,934Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Medford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Medford metro area 1
- Jackson County, OR222,645 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Medford, OR metro area growing?
Population estimates put the Medford metro area at 221,795 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 92,035 households. Against the 2015–2019 survey, median household income rose 38.5%, before inflation.
How much do households in the Medford, OR metro area spend?
Households in the Medford metro area spend about $1.6B a year on rent and homeowner costs, $539.6M on groceries and $342.7M on food away from home. Relative to the U.S., household spending in the Medford metro area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Medford, OR metro area?
Of the business types scored in the Medford metro area, funeral homes (73), car washes and detailers (64) and dry cleaners (62) have the highest Groundwork market scores. For funeral homes, that ranks #58 of 377 scored metro areas.
How does the Medford, OR metro area compare with the U.S.?
Median household income in the Medford metro area is $73,999, 8% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $430,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (84% above the U.S. rate) and lowest for nail salons (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Medford metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Medford metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Medford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Medford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.