Small-town market profile · Oregon
Baker City, OR area market data
Population, household spending and competition for 56 business types in the Baker City area, each scored against other small-town markets.
- Population, 2025
- 16,658
- −0.4% since 2020
- Households
- 7,355
- Median household income
- $60,936
- Median home value
- $285,600
- Jobs located here
- 5,330
- Highest market score
- 68
- Hair salons, #68 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Baker City area by name and distance, and the households and spending within reach. Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,658 people live in the Baker City area, in 7,355 households. Population estimates show the Baker City area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Baker City area is $60,936 a year, 25% below the U.S. median of $80,734.
Set against the U.S., households in the Baker City area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (74).
The highest Groundwork market scores in the Baker City area are for hair salons (68); salons, barbers and spas (67); and gyms and studios (62). The Baker City area ranks #68 of 538 scored small-town markets for hair salons.
The Baker City area is made up of one county, Baker County. For its number of households, the Baker City area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for salons, barbers and spas (60% below the U.S. rate).
All 56 business types in the Baker City area
Highest Groundwork market score first. Each score compares the Baker City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 68 | #68 of 538 | 6 | 8.2 | $1.1M | 245 | Under 3 |
| Salons, barbers and spas | 67 | #68 of 538 | 14 | 19.0 | $451K | 212 | Under 3 |
| Gyms, studios and classes | 62 | #129 of 535 | 8 | 10.9 | $734K | 111 | Under 3 |
| Child care and preschools | 57 | #174 of 454 | 5 | 6.8 | $717K | 72 | 3 |
| Pet businesses | 54 | #224 of 527 | 9 | 12.2 | $651K | 74 | 3 |
| Insurance agencies | 51 | #252 of 537 | 8 | 10.9 | $1.9M | 149 | 9 |
| Clothing and shoe stores | 47 | #298 of 536 | 6 | 8.2 | $1.9M | 147 | Under 3 |
| Clothing, shoes and laundry | 46 | #303 of 536 | 9 | 12.2 | $1.2M | 142 | Under 3 |
| Bakeries and dessert shops | 43 | #324 of 507 | 5 | 6.8 | $4.9M | 117 | 5 |
| Fast food and sandwich shops | 42 | #352 of 537 | 11 | 15.0 | $2.2M | 72 | 12 |
| Gas stations | 41 | #371 of 536 | 17 | 23.1 | $1.2M | 52 | 8 |
| Tire shops | 40 | #298 of 431 | 5 | 6.8 | $1.6M | 64 | Under 3 |
| Doctors, dentists and clinics | 40 | #370 of 538 | 65 | 88.4 | $126K | 82 | 14 |
| Real estate | 37 | #430 of 536 | 22 | 29.9 | Index only | 122 | 11 |
| Car washes and detailing | 36 | #333 of 441 | 5 | 6.8 | $1.6M | 63 | Under 3 |
| Real estate agents and brokers | 36 | #448 of 533 | 19 | 25.8 | Index only | 113 | 7 |
| Auto repair and car care | 34 | #424 of 538 | 42 | 57.1 | $189K | 71 | 13 |
| Auto repair shops | 30 | #463 of 538 | 25 | 34.0 | $318K | 72 | 12 |
| Sit-down restaurants | 27 | #480 of 538 | 40 | 54.4 | $608K | 92 | 23 |
| Physical therapy | 26 | #358 of 400 | 8 | 10.9 | $1M | 42 | 3 |
| HVAC and plumbing | 24 | #453 of 476 | 6 | 8.2 | $3M | 62 | 7 |
| Convenience stores | 21 | #479 of 529 | 12 | 16.3 | $3.4M | 43 | 4 |
| Restaurants and cafes | 21 | #513 of 538 | 87 | 118.3 | $279K | 75 | 40 |
| Home repair trades | 21 | #516 of 526 | 11 | 15.0 | $1.6M | 66 | 16 |
| Coffee shops and cafes | 21 | #518 of 529 | 14 | 19.0 | $1.7M | 47 | 5 |
| Yoga, Pilates and fitness studios | 20 | #109 of 112 | 5 | 6.8 | $1.2M | 29 | Under 3 |
| Dentists and orthodontists | 20 | #514 of 526 | 14 | 19.0 | $583K | 59 | 7 |
| Grocery stores | 17 | #484 of 506 | 9 | 12.2 | $4.5M | 48 | 5 |
| Grocery and convenience stores | 15 | #516 of 538 | 28 | 38.1 | $1.4M | 42 | 9 |
| Electricians | Not scored | Not scored | 4 | 5.4 | $4.4M | 37 | 9 |
| Pizza | Not scored | Not scored | 4 | 5.4 | $6.1M | 120 | 12 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.4 | $2M | 115 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 5.4 | $1.6M | 180 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.1 | $2.7M | 114 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.1 | $466K | 69 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.1 | $2M | 150 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.1 | Index only | 100 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.1 | $2M | 77 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.1 | $2M | 72 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.7 | $4M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.7 | $4.1M | Too few | 11 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.7 | $4.1M | Too few | 15 |
| Nail salons | Not scored | Not scored | 2 | 2.7 | $3.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $11.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $11.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $8.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $17.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Baker City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8M | $1,082 | 113 |
| Gasoline and other fuels | $21M | $2,858 | 110 |
| Food away from home | $24.3M | $3,305 | 81 |
| Groceries | $40.3M | $5,479 | 87 |
| Personal care products and services | $6.3M | $859 | 86 |
| Child care and other personal services | $3.6M | $488 | 84 |
| Memberships, classes and admissions | $5.9M | $798 | 81 |
| Medical and dental services | $8.2M | $1,109 | 86 |
| Pets | $5.9M | $796 | 88 |
| Clothing, shoes and related services | $11.2M | $1,525 | 74 |
| Vehicle insurance | $14.9M | $2,031 | 104 |
| Home repairs, maintenance and insurance | $17.7M | $2,410 | 80 |
| Lawn care, cleaning and other household services | $8.3M | $1,123 | 79 |
| Rent and homeowner costs | $116.6M | $15,848 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Baker City area
- Population, 2025 estimate
- 16,658−0.4% since 2020
- Households
- 7,355
- Median age
- 46.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 3,068 sq. mi.
- People per square mile
- 5
- Median household income
- $60,936
- Average household income
- $76,443
- Median home value
- $285,600
- Jobs located here
- 5,330
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baker City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Baker City area 1
- Baker County, OR16,840 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
Questions
How fast is the Baker City, OR area growing?
Population estimates put the Baker City area at 16,658 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,355 households.
How much do households in the Baker City, OR area spend?
Households in the Baker City area spend about $116.6M a year on rent and homeowner costs, $40.3M on groceries and $24.3M on food away from home. Relative to the U.S., household spending in the Baker City area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (74).
Which business types have the highest market scores in the Baker City, OR area?
Of the business types scored in the Baker City area, hair salons (68); salons, barbers and spas (67); and gyms and studios (62) have the highest Groundwork market scores. For hair salons, that ranks #68 of 538 scored small-town markets.
How does the Baker City, OR area compare with the U.S.?
Median household income in the Baker City area is $60,936, 25% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $285,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for salons, barbers and spas (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in the Baker City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baker City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Baker City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.