Metro area profile · Oregon
Portland-Vancouver-Hillsboro, OR-WA metro area market data
Population, household spending and competition for 56 business types in the Portland-Vancouver-Hillsboro metro area, each scored against other metro areas.
- Population, 2025
- 2,542,282
- +1.0% since 2020
- Households
- 1,010,265
- Median household income
- $97,436
- +30.3% vs. 2015–2019, before inflation
- Median home value
- $559,400
- Jobs located here
- 1,264,357
- Highest market score
- 77
- Laundromats, #26 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Portland-Vancouver-Hillsboro metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,542,282 people live in the Portland-Vancouver-Hillsboro metro area, in 1,010,265 households. Population estimates show the Portland-Vancouver-Hillsboro metro area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Portland-Vancouver-Hillsboro metro area is $97,436 a year, 21% above the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Portland-Vancouver-Hillsboro metro area spend the most on child care and other personal services (an index of 142, where 100 is the U.S. average) and the least on vehicle insurance (93).
The highest Groundwork market scores in the Portland-Vancouver-Hillsboro metro area are for laundromats (77), tire shops (73) and car washes and detailers (72). The Portland-Vancouver-Hillsboro metro area ranks #26 of 364 scored metro areas for laundromats.
The Portland-Vancouver-Hillsboro metro area takes in 7 counties: Multnomah County, OR; Washington County, OR; Clark County, WA; Clackamas County, OR; and 3 more. For its number of households, the Portland-Vancouver-Hillsboro metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (67% above the U.S. rate) and the fewest for funeral homes (52% below the U.S. rate).
All 56 business types in the Portland-Vancouver-Hillsboro metro area
Highest Groundwork market score first. Each score compares the Portland-Vancouver-Hillsboro metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 77 | #26 of 364 | 87 | 0.9 | $23.4M | 187 | 36 |
| Tire shops | 73 | #41 of 386 | 249 | 2.5 | $4.2M | 170 | 124 |
| Car washes and detailing | 72 | #36 of 387 | 267 | 2.6 | $4M | 157 | 133 |
| Fast food and sandwich shops | 72 | #60 of 387 | 1,122 | 11.1 | $4M | 131 | 1,960 |
| Electricians | 71 | #39 of 383 | 200 | 2.0 | $15.9M | 132 | 567 |
| Auto repair and car care | 71 | #46 of 387 | 2,932 | 29.0 | $361K | 134 | 1,365 |
| Clothing, shoes and laundry | 70 | #56 of 387 | 1,724 | 17.1 | $1.2M | 134 | 700 |
| Clothing and shoe stores | 70 | #60 of 387 | 1,224 | 12.1 | $1.7M | 131 | 579 |
| Pest control | 69 | #50 of 345 | 116 | 1.1 | $12.7M | 124 | 90 |
| HVAC and plumbing | 69 | #51 of 387 | 547 | 5.4 | $5.8M | 122 | 785 |
| Pizza | 69 | #64 of 387 | 695 | 6.9 | $6.5M | 127 | 1,960 |
| Gas stations | 69 | #70 of 387 | 673 | 6.7 | $3.9M | 163 | 456 |
| Auto repair shops | 67 | #68 of 387 | 1,771 | 17.5 | $597K | 134 | 1,013 |
| Hair salons | 66 | #51 of 387 | 2,122 | 21.0 | $535K | 124 | 598 |
| Gyms | 66 | #57 of 387 | 760 | 7.5 | $1.8M | 137 | 352 |
| Funeral homes | 66 | #86 of 377 | 98 | 1.0 | $1.3M | 197 | 66 |
| Home repair trades | 65 | #71 of 387 | 1,147 | 11.4 | $2.8M | 114 | 1,659 |
| Primary care and pediatrics | 64 | #95 of 387 | 681 | 6.7 | $2.1M | 119 | 1,161 |
| Collision repair and body shops | 64 | #95 of 381 | 224 | 2.2 | $4.7M | 153 | 262 |
| Gyms, studios and classes | 63 | #74 of 387 | 1,538 | 15.2 | $883K | 133 | 708 |
| Martial arts and dance studios | 62 | #80 of 387 | 489 | 4.8 | $2.8M | 138 | 356 |
| Oil change and quick lube | 62 | #81 of 290 | 59 | 0.6 | $17.9M | 131 | 76 |
| Optometrists and eye care | 61 | #99 of 386 | 402 | 4.0 | $3.6M | 115 | 168 |
| Barbershops | 61 | #102 of 387 | 355 | 3.5 | $3.2M | 170 | 82 |
| Veterinarians | 61 | #107 of 384 | 368 | 3.6 | $3.1M | 113 | 298 |
| Dry cleaners | 60 | #87 of 272 | 92 | 0.9 | $22.2M | 141 | 85 |
| Grocery stores | 60 | #125 of 387 | 602 | 6.0 | $10.9M | 117 | 384 |
| Landscaping and lawn care | 60 | #131 of 385 | 459 | 4.5 | $3.2M | 109 | 991 |
| Pet grooming and boarding | 58 | #135 of 386 | 394 | 3.9 | $2.9M | 113 | 253 |
| Home inspectors | 57 | #78 of 243 | 66 | 0.7 | Index only | 114 | 81 |
| Salons, barbers and spas | 57 | #117 of 387 | 4,360 | 43.2 | $260K | 122 | 1,462 |
| Bakeries and dessert shops | 57 | #137 of 387 | 821 | 8.1 | $5.5M | 132 | 1,042 |
| Pet businesses | 57 | #139 of 387 | 1,161 | 11.5 | $972K | 111 | 692 |
| Physical therapy | 57 | #143 of 386 | 561 | 5.6 | $2.6M | 107 | 391 |
| Grocery and convenience stores | 57 | #147 of 387 | 1,653 | 16.4 | $4M | 117 | 827 |
| Lawn, cleaning and pest control | 56 | #142 of 387 | 820 | 8.1 | $1.8M | 107 | 1,941 |
| Convenience stores | 56 | #156 of 387 | 652 | 6.5 | $10M | 127 | 443 |
| Yoga, Pilates and fitness studios | 54 | #129 of 347 | 289 | 2.9 | $4.7M | 116 | 352 |
| Child care and preschools | 53 | #175 of 387 | 751 | 7.4 | $1.1M | 111 | 1,003 |
| Real estate agents and brokers | 49 | #187 of 387 | 3,115 | 30.8 | Index only | 116 | 1,709 |
| Nail salons | 49 | #195 of 387 | 549 | 5.4 | $2.1M | 124 | 420 |
| Roofing and gutters | 47 | #215 of 381 | 400 | 4.0 | $7.9M | 94 | 307 |
| Doctors, dentists and clinics | 46 | #220 of 387 | 10,533 | 104.3 | $137K | 90 | 3,517 |
| Spas and skin care | 45 | #232 of 387 | 1,225 | 12.1 | $927K | 106 | 350 |
| Urgent care and walk-in clinics | 44 | #122 of 197 | 85 | 0.8 | $17M | 69 | 81 |
| Real estate | 44 | #241 of 387 | 4,284 | 42.4 | Index only | 107 | 3,504 |
| House cleaning | 42 | #252 of 375 | 245 | 2.4 | $6M | 94 | 860 |
| Pet stores | 42 | #253 of 382 | 271 | 2.7 | $4.2M | 92 | 141 |
| Sit-down restaurants | 42 | #259 of 387 | 6,676 | 66.1 | $673K | 101 | 2,413 |
| Property management | 41 | #262 of 374 | 377 | 3.7 | Index only | 94 | 1,114 |
| Insurance agencies | 39 | #252 of 387 | 1,534 | 15.2 | $1.2M | 95 | 996 |
| Restaurants and cafes | 38 | #277 of 387 | 13,193 | 130.6 | $341K | 92 | 5,355 |
| Dentists and orthodontists | 37 | #300 of 387 | 1,571 | 15.6 | $920K | 93 | 1,210 |
| Chiropractors | 34 | #325 of 386 | 789 | 7.8 | $1.8M | 77 | 506 |
| Mortgage brokers and lenders | 31 | #348 of 373 | 726 | 7.2 | Index only | 70 | 318 |
| Coffee shops and cafes | 30 | #342 of 387 | 1,822 | 18.0 | $2.5M | 67 | 966 |
Household spending in the Portland-Vancouver-Hillsboro metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.1B | $1,047 | 109 |
| Gasoline and other fuels | $2.6B | $2,592 | 100 |
| Food away from home | $4.5B | $4,448 | 109 |
| Groceries | $6.5B | $6,482 | 103 |
| Personal care products and services | $1.1B | $1,123 | 112 |
| Child care and other personal services | $835.9M | $827 | 142 |
| Memberships, classes and admissions | $1.4B | $1,345 | 137 |
| Medical and dental services | $1.4B | $1,430 | 111 |
| Pets | $1.1B | $1,117 | 123 |
| Clothing, shoes and related services | $2B | $2,018 | 98 |
| Vehicle insurance | $1.8B | $1,820 | 93 |
| Home repairs, maintenance and insurance | $3.2B | $3,146 | 104 |
| Lawn care, cleaning and other household services | $1.5B | $1,454 | 103 |
| Rent and homeowner costs | $19.8B | $19,567 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Portland-Vancouver-Hillsboro metro area
- Population, 2025 estimate
- 2,542,282+1.0% since 2020
- Households
- 1,010,265
- Median age
- 40.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 6,687 sq. mi.
- People per square mile
- 377
- Median household income
- $97,436+30.3% vs. 2015–2019, before inflation
- Average household income
- $128,023
- Median home value
- $559,400
- Jobs located here
- 1,264,357
- Daytime population
- 2,561,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portland-Vancouver-Hillsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Portland-Vancouver-Hillsboro metro area 7
- Multnomah County, OR801,477 people
- Washington County, OR603,947 people
- Clark County, WA516,959 people
- Clackamas County, OR423,975 people
- Yamhill County, OR108,734 people
- Columbia County, OR53,493 people
- Skamania County, WA12,402 people
Other markets based in Oregon 12
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Coos Bay-North Bend, OR area64,827 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Portland-Vancouver-Hillsboro, OR-WA metro area growing?
Population estimates put the Portland-Vancouver-Hillsboro metro area at 2,542,282 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 1,010,265 households. Against the 2015–2019 survey, median household income rose 30.3%, before inflation.
How much do households in the Portland-Vancouver-Hillsboro, OR-WA metro area spend?
Households in the Portland-Vancouver-Hillsboro metro area spend about $19.8B a year on rent and homeowner costs, $6.5B on groceries and $4.5B on food away from home. Relative to the U.S., household spending in the Portland-Vancouver-Hillsboro metro area runs highest on child care and other personal services (an index of 142, where 100 is the U.S. average) and lowest on vehicle insurance (93).
Which business types have the highest market scores in the Portland-Vancouver-Hillsboro, OR-WA metro area?
Of the business types scored in the Portland-Vancouver-Hillsboro metro area, laundromats (77), tire shops (73) and car washes and detailers (72) have the highest Groundwork market scores. For laundromats, that ranks #26 of 364 scored metro areas.
How does the Portland-Vancouver-Hillsboro, OR-WA metro area compare with the U.S.?
Median household income in the Portland-Vancouver-Hillsboro metro area is $97,436, 21% above the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $559,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (67% above the U.S. rate) and lowest for funeral homes (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Portland-Vancouver-Hillsboro metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portland-Vancouver-Hillsboro metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Portland-Vancouver-Hillsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.