Small-town market profile · Oregon
Coos Bay-North Bend, OR area market data
Population, household spending and competition for 56 business types in the Coos Bay-North Bend area, each scored against other small-town markets.
- Population, 2025
- 63,992
- −1.5% since 2020
- Households
- 28,731
- Median household income
- $62,143
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $337,800
- Jobs located here
- 22,992
- Highest market score
- 79
- Funeral homes, #33 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Coos Bay-North Bend area by name and distance, and the households and spending within reach. Or open the report at the center of the Coos Bay-North Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,992 people live in the Coos Bay-North Bend area, in 28,731 households. Population estimates put the population change in the Coos Bay-North Bend area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. The median household income in the Coos Bay-North Bend area is $62,143 a year, 23% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Coos Bay-North Bend area spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in the Coos Bay-North Bend area are for funeral homes (79), hair salons (71) and physical therapy clinics (70). The Coos Bay-North Bend area ranks #33 of 365 scored small-town markets for funeral homes.
The Coos Bay-North Bend area is made up of one county, Coos County. For its number of households, the Coos Bay-North Bend area has the most map listings, relative to the U.S., for coffee shops and cafes (65% above the U.S. rate) and the fewest for clothing and shoe stores (59% below the U.S. rate).
All 56 business types in the Coos Bay-North Bend area
Highest Groundwork market score first. Each score compares the Coos Bay-North Bend area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 79 | #33 of 365 | 9 | 3.1 | $575K | 85 | 3 |
| Hair salons | 71 | #49 of 538 | 44 | 15.3 | $579K | 135 | 3 |
| Physical therapy | 70 | #52 of 400 | 7 | 2.4 | $4.7M | 195 | 5 |
| Optometrists and eye care | 69 | #60 of 400 | 6 | 2.1 | $5.5M | 175 | 4 |
| Salons, barbers and spas | 68 | #65 of 538 | 87 | 30.3 | $293K | 138 | 5 |
| Child care and preschools | 68 | #84 of 454 | 12 | 4.2 | $1.3M | 127 | 13 |
| Martial arts and dance studios | 65 | #79 of 378 | 10 | 3.5 | $2.5M | 124 | Under 3 |
| Car washes and detailing | 65 | #101 of 441 | 5 | 1.7 | $5.8M | 229 | Under 3 |
| Gyms, studios and classes | 64 | #112 of 535 | 38 | 13.2 | $659K | 99 | 5 |
| Auto repair and car care | 64 | #128 of 538 | 78 | 27.1 | $370K | 138 | 41 |
| Insurance agencies | 64 | #141 of 537 | 24 | 8.4 | $2.2M | 177 | 20 |
| Gas stations | 63 | #128 of 536 | 28 | 9.7 | $2.7M | 112 | 16 |
| Pizza | 63 | #128 of 520 | 18 | 6.3 | $5.5M | 108 | 41 |
| Tire shops | 62 | #131 of 431 | 9 | 3.1 | $3.2M | 128 | 5 |
| Mortgage brokers and lenders | 61 | #43 of 177 | 7 | 2.4 | Index only | 171 | Under 3 |
| Pet grooming and boarding | 61 | #113 of 387 | 14 | 4.9 | $1.7M | 68 | 3 |
| Veterinarians | 61 | #117 of 398 | 10 | 3.5 | $2.4M | 88 | 8 |
| Auto repair shops | 61 | #154 of 538 | 46 | 16.0 | $627K | 141 | 31 |
| Fast food and sandwich shops | 61 | #166 of 537 | 31 | 10.8 | $3.2M | 104 | 41 |
| HVAC and plumbing | 60 | #136 of 476 | 13 | 4.5 | $5.5M | 116 | 16 |
| Pet stores | 59 | #65 of 220 | 7 | 2.4 | $3.4M | 76 | 3 |
| Landscaping and lawn care | 59 | #122 of 399 | 6 | 2.1 | $5.6M | 191 | 21 |
| Barbershops | 59 | #127 of 377 | 9 | 3.1 | $2.8M | 150 | Under 3 |
| Primary care and pediatrics | 58 | #157 of 458 | 7 | 2.4 | $4.7M | 263 | 37 |
| Clothing and shoe stores | 58 | #197 of 536 | 19 | 6.6 | $2.4M | 190 | 9 |
| Gyms | 57 | #185 of 506 | 24 | 8.4 | $1M | 80 | 5 |
| Clothing, shoes and laundry | 57 | #210 of 536 | 31 | 10.8 | $1.5M | 168 | 9 |
| Lawn, cleaning and pest control | 56 | #173 of 481 | 12 | 4.2 | $2.8M | 166 | 33 |
| Chiropractors | 54 | #174 of 426 | 12 | 4.2 | $2.7M | 114 | 7 |
| Doctors, dentists and clinics | 54 | #228 of 538 | 123 | 42.8 | $267K | 175 | 77 |
| Spas and skin care | 52 | #221 of 504 | 18 | 6.3 | $1.4M | 162 | Under 3 |
| Home repair trades | 52 | #240 of 526 | 27 | 9.4 | $2.7M | 109 | 39 |
| Electricians | 51 | #150 of 295 | 8 | 2.8 | $9M | 75 | 14 |
| Pet businesses | 51 | #270 of 527 | 36 | 12.5 | $669K | 76 | 14 |
| Nail salons | 49 | #215 of 387 | 12 | 4.2 | $2.1M | 127 | Under 3 |
| Roofing and gutters | 46 | #166 of 288 | 6 | 2.1 | $12M | 141 | 9 |
| Dentists and orthodontists | 44 | #309 of 526 | 25 | 8.7 | $1.3M | 133 | 21 |
| Property management | 43 | #115 of 180 | 11 | 3.8 | Index only | 76 | 11 |
| Bakeries and dessert shops | 39 | #363 of 507 | 21 | 7.3 | $4.7M | 113 | 24 |
| Convenience stores | 37 | #391 of 529 | 25 | 8.7 | $6.4M | 81 | 22 |
| Restaurants and cafes | 34 | #425 of 538 | 298 | 103.7 | $330K | 89 | 132 |
| Real estate | 34 | #465 of 536 | 101 | 35.2 | Index only | 107 | 38 |
| Real estate agents and brokers | 34 | #470 of 533 | 83 | 28.9 | Index only | 103 | 23 |
| Sit-down restaurants | 32 | #452 of 538 | 151 | 52.6 | $652K | 98 | 69 |
| Laundromats | 28 | #131 of 150 | 7 | 2.4 | $6.5M | 52 | Under 3 |
| Grocery and convenience stores | 26 | #470 of 538 | 74 | 25.8 | $2.2M | 64 | 39 |
| Grocery stores | 21 | #469 of 506 | 32 | 11.1 | $5M | 54 | 17 |
| Coffee shops and cafes | 21 | #515 of 529 | 52 | 18.1 | $1.9M | 51 | 21 |
| House cleaning | Not scored | Not scored | 4 | 1.4 | $8.4M | 131 | 8 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.4 | $6.3M | 154 | 5 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.7 | $14.4M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $16.8M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Coos Bay-North Bend area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.9M | $1,004 | 105 |
| Gasoline and other fuels | $75.1M | $2,613 | 101 |
| Food away from home | $98.4M | $3,424 | 84 |
| Groceries | $160.1M | $5,572 | 88 |
| Personal care products and services | $25.5M | $887 | 88 |
| Child care and other personal services | $15.2M | $530 | 91 |
| Memberships, classes and admissions | $25M | $871 | 89 |
| Medical and dental services | $32.8M | $1,142 | 89 |
| Pets | $24.1M | $838 | 92 |
| Clothing, shoes and related services | $45.8M | $1,595 | 78 |
| Vehicle insurance | $53.3M | $1,857 | 95 |
| Home repairs, maintenance and insurance | $71.7M | $2,497 | 83 |
| Lawn care, cleaning and other household services | $33.5M | $1,167 | 83 |
| Rent and homeowner costs | $466.7M | $16,244 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Coos Bay-North Bend area
- Population, 2025 estimate
- 63,992−1.5% since 2020
- Households
- 28,731
- Median age
- 48.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,596 sq. mi.
- People per square mile
- 41
- Median household income
- $62,143+37.9% vs. 2015–2019, before inflation
- Average household income
- $82,730
- Median home value
- $337,800
- Jobs located here
- 22,992
- Daytime population
- 63,860Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Coos Bay-North Bend area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Coos Bay-North Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Coos Bay-North Bend area 1
- Coos County, OR64,827 people
Other markets based in Oregon 12
- Portland-Vancouver-Hillsboro, OR-WA metro area2,520,987 people
- Salem, OR metro area438,906 people
- Eugene-Springfield, OR metro area384,207 people
- Bend, OR metro area257,814 people
- Medford, OR metro area222,645 people
- Albany, OR metro area130,706 people
- Corvallis, OR metro area96,303 people
- Grants Pass, OR metro area88,179 people
- Roseburg, OR area112,072 people
- Hermiston-Pendleton, OR area92,240 people
- Klamath Falls, OR area70,247 people
- Ontario, OR-ID area58,725 people
Questions
How fast is the Coos Bay-North Bend, OR area growing?
Population estimates put the Coos Bay-North Bend area at 63,992 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 28,731 households. Against the 2015–2019 survey, median household income rose 37.9%, before inflation.
How much do households in the Coos Bay-North Bend, OR area spend?
Households in the Coos Bay-North Bend area spend about $466.7M a year on rent and homeowner costs, $160.1M on groceries and $98.4M on food away from home. Relative to the U.S., household spending in the Coos Bay-North Bend area runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in the Coos Bay-North Bend, OR area?
Of the business types scored in the Coos Bay-North Bend area, funeral homes (79), hair salons (71) and physical therapy clinics (70) have the highest Groundwork market scores. For funeral homes, that ranks #33 of 365 scored small-town markets.
How does the Coos Bay-North Bend, OR area compare with the U.S.?
Median household income in the Coos Bay-North Bend area is $62,143, 23% below the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $337,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (65% above the U.S. rate) and lowest for clothing and shoe stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Coos Bay-North Bend area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Coos Bay-North Bend area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oregon · Every U.S. market · How we measure
Screening a site or an acquisition in the Coos Bay-North Bend area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Coos Bay-North Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.